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  1. 1. Welcome! Western Fairfax Advocates for Healthy Aging A new education, advocacy and networking opportunity in Northern Virginia
  2. 2. Stretch For New Ideas and Approaches in Your Marketing • Do’s and Don’ts • Partnerships and Contacts: What’s the Difference? • Competitors and Knowing Your Market; • Critique Your Ad(s): Who’s Your Target Audience and What’s the Best Placement
  3. 3. Let’s Grab The Low Hanging Fruit!
  4. 4. Your Network Your Referral Sources Your Clients Your Referral Partners
  5. 5. Referral Network Game Plan Clients • Know your client stories • Access to low hanging referral sources Referrals • Tell client stories not a laundry list of services • Use other professionals to get to your “A” List Referral Partners • “Guilt” Marketing • You won’t always get return referrals • Creating your wish list • Make a VIP List – Work it!
  6. 6. Stretch For New Ideas and Approaches in Your Marketing
  7. 7. Steve Gurney 800-394-9990