Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SCC2013 - Inclusive initiatives - Jenny Legg

258 views

Published on

Presentation from "Inclusive initiatives" at the 2013 Science Communication Conference organised by the British Science Association - slides by Jenny Legg

Published in: Career, Health & Medicine
  • Be the first to comment

  • Be the first to like this

SCC2013 - Inclusive initiatives - Jenny Legg

  1. 1. Talking to communitiesabout heart health andresearch
  2. 2. Why?South Asian communities•Higher risk of developing heart disease than generalpopulation.•Twice as likely to develop diabetes•40% of South Asians don’t realise their ethnicity increasestheir risk of diabetesAfrican Caribbean communities•Twice the risk of stroke as Europeans.•Highest risk of high blood pressure for ethnic minorities inthe UK•More than twice as likely to develop diabetes than thegeneral UK population•1 in 4 African Caribbean adults don’t realise their ethnicityincreases their risk of high blood pressure and diabetes
  3. 3. Relevant fact &figures UK Times
  4. 4. Relevant casestudies
  5. 5. Relevantspokespeople
  6. 6. Celebrities
  7. 7. Be culturally aware• Calendar events• Cultural beliefs
  8. 8. Links withadvertising
  9. 9. Stronger researchmessaging• Fight for Every Heartbeat(7 pieces of coverage)• Mending Broken Hearts…..
  10. 10. Questions

×