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SCC2013 - Evaluating online engagement: Practical and critical


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Presentation from "Evaluating online engagement: Practical and critical" at the 2013 Science Communication Conference organised by the British Science Association - slides by Shane McCracken and Rosie Schultz

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SCC2013 - Evaluating online engagement: Practical and critical

  1. 1. Evaluating online engagement:practical and criticalShane McCracken & Rosie Schultz
  2. 2. Welcome•Do it!•Zone Report•
  3. 3. Introduction•4themes1. What is happening on your site?2. Who is on your site?3. What do they think about your site?4. Revealing the answers
  4. 4. Tips 1&2: Extracting site data• How many approved questions did eachstudent ask?• Tools:– phpmyadmin– Excel• Graph showing distribution of questions askedWhatishappeningonyoursite?
  5. 5. Tip 3: Semantic Analysis• What students are asking?• Tools:– Wordle• Word cloud visualisation of top 100 mostfrequently used keywordsWhatishappeningonyoursite?
  6. 6. Tip 4: Measuring site usage• How much was the Food Science Zonevisited?• Tools:– Google Analytics• Statistics for overall page views and mostpopular pages and questionsWhoisonyoursite?
  7. 7. Tip 5: Where are your audience• Have we a national distribution?• Tools:– Google Fusion Table• Map showing locations of participantsWhoisonyoursite?
  8. 8. Tip 6: Who are your audience?• Are we widening participation?• Tools:– Excel– & others• Graph showing distribution of participantsacross common widening participationmeasuresWhoisonyoursite?
  9. 9. Tip 7: Who are your audience• How often do teachers return for subsequentevents?• Tools:– Mailchimp– Excel• Visualisation of teachers’ participation ineventsWhoisonyoursite?
  10. 10. Tip 8: What do they think?• Are we changing attitudes?• Tools:– SurveyGizmo– Mailchimp• Measuring change in attitude to publicengagementWhatdotheythink?
  11. 11. Tip 9: Tell them about it?• Disseminate our findings?• Tools:– Wordpress• Series of articles on
  12. 12. Tip 10: Tell them about it?• Disseminate our findings?• Tools:– Twitter– Gephi• Find key people in your networksRevealingtheanswers
  13. 13. Thank - -