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Despite considerable agreement that engaging science communication can stimulate interest in formal STEM study and careers; only relatively few providers report these outcomes. Given that insufficient young people are choosing to study STEM subjects and that the profile of those who do pursue STEM careers is too narrow, we are challenging three very different providers of informal science communication to measure the impact of their work. To do this our speakers will consider how science communicators can build sustainable business models that successfully balance impact and values against the need for funding and we will question if the sector is hampered by a perception that the only credible communicators of science are active researchers.
Facilitator: Tim Slingsby (British Council) Speakers: Wendy Sadler (science made simple), Jonathan Longfellow (Mad Science East Midlands), Eduardo Sáenz de Cabezón (The Big Van Theory)