Like any other industry, Marketing has seen the impact of digital and technology, but talk to technologists and you realize they have only scratched the surface of the technology themselves. In this talk we’ll look at some of the cutting edge research projects, case studies and innovative startups in the space of artificial intelligence and blockchain and shed light on where and how they are starting to influence marketing in the years to come.

1. Kuromon Ichiba Market, Ōsaka-shi, Japan by Andy Kelly
Disruption in Marketing

2. OR/innovation
Artificial Intelligence (Machine Learning)

3. OR/innovation
Artificial Intelligence (Machine Learning)
Content
what
Context
when, where, how

4. OR/innovation
Artificial Intelligence (Machine Learning)
Content
what
Context
when, where, how

6. S
‣ Watch footage of human drivers driving
‣ Look for patterns in this driving behaviour
‣ Repeat

8. What if you could generate a celebrity just for you?

9. S
‣ Watch footage of celebrities
‣ Look for patterns in these celebrities
‣ Repeat

11. An in-game world, generated just for you

12. Challenge: Create a story for every used car

13. S50% lift in page views for used vehicles

15. S
FAKE NEWS
But…

16. 'Utterly horrifying': ex-Facebook insider
says covert data harvesting was routine
Quote from The Guardian’s Cambridge Analytica investigation

17. “I want to cleanse my online life and move
away from Google”
One of the most common quotes from user feedback at The Glass Room Pop up

19. OR/innovation
Artificial Intelligence (Machine Learning)
Content
what
Context
when, where, how

25. OR/innovation
Artificial Intelligence (Machine Learning)
Content
what
Context
when, where, how

26. Blockchain (distributed ledgers)

27. OR/innovation

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Internet information communication
Blockchain value trust / ownership

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Users
Platforms
Evolution Revolution

30. OR/innovation
The Fixers (let’s fix what is broken)

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The Architects (let’s rethink what we are doing)

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The Anarchists (please no more ads!)

36. OR/innovation
The Adventurers (new promised land)

38. OR/innovation

39. OR/innovation
Thank you!