In this slide-deck, we cover 10 Reasons Marketing Is Key To Your Business Success
1. Make more sales
2. Increase awareness
3. Learn key metrics
4. Develop trust
5. Build a social asset
6. Learn the marketplace
7. Discover what works
8. Develop an ideal customer profile
9. Learn to test and optimise
10. Build a powerful brand
3. 1. MAKE MORE SALES
If your marketing campaigns
are doing their job properly,
your sales will increase.
The more people that know
your business exists, the
more likely you are to gain
customers.
5. 2. INCREASE AWARENESS
Raising awareness through
marketing will build a huge
audience of potential
customers who know who
you are, know what you
can offer, and know exactly
where to find you.
7. 3. LEARN KEY METRICS
If you can pinpoint exactly how much
your average customer is worth, you
know exactly how much you can afford
to spend acquiring each new sale.
Key performance indicators to keep in
mind are “cost per acquisition” (CPA),
“lifetime customer value” (LCV), or
“average revenue per user” (ARPU).
These metrics will allow you to launch
marketing campaigns which are
optimised for profitability.
9. 4. DEVELOP TRUST
Building trust isn’t something that
can be done overnight. Generally,
the companies we trust the most
are the ones we’ve been exposed to
and usually for a long period of
time.
The earlier you start marketing your
business, the longer your target
audience will have known you and
had time to develop trust.
11. 5. BUILD A SOCIAL ASSET
Every great business has a social
asset that it can market to, be it in
the form of an online database,
social media followers or even a
simple offline address book.
Start building your social asset today
and in a few years you could have a
powerful list for promoting your
products and increasing your sales.
13. 6. LEARN THE MARKETPLACE
When you first start your business,
your target marketplace can look as
vast as the night sky.
Once you start marketing, instead of
a blanket of stars, you’ll start to see
galaxies (different communities),
solar systems (subcultures), and a
huge network of different
connections (planets & moons).
15. 7. DISCOVER WHAT WORKS
There are hundreds of marketing
tactics you could use to find
customers.
From old-school letter box drops to
search engine marketing (SEM).
Experimenting with different
marketing methods will help you find
the ones that work and focus on
them.
17. 8. DEVELOP AN IDEAL
CUSTOMER PROFILE
Collect and analyse the data you
collect and search for patterns or
characteristics that make up
your ideal customer.
Spot trends and details that you
can use to hone in on the type of
people that matter the most to
your business.
19. 9. LEARN TO OPTIMISE
Knowing how to test different
headlines, images, and
advertisements is one of the most
important skills you can employ.
A headline that sounds great in your
mind might barely engage your
audience. Sometimes the dumbest
stuff works better for generating
leads and making sales. Don’t be
afraid to experiment.
21. 10. BUILD A BRAND
Branding is what separates your
business from its competitors. It’s
why customers choose you instead
of someone else. It’s your
business’s style, reputation, and
culture all rolled into one.
Brands are essential. Without
marketing your business you’ll
struggle to develop a memorable,
powerful brand.
