This is a part of my Graduation Project for a Bachelor of Science in Business Administration. It tackles Performance excellence in startup culture and highlights that a financial leader is more than a person who does numbers! He leads the vision, mission, goals, and values forward

1. Performance Excellence in a Thriving
Startup Ecosystem
Student: Sarra Messaoudi
Academic Supervisor: Dr.
Training Supervisor: Mr.

2. AGENDA
01
02
03
04
Overview
Challenges
Approaches
Conclusion

3. Internship Responsibilities
Supporting Business
Operations
Maintaining relationships
with external partners and
stakeholders
Driving Growth
Opportunities
Providing Strategic
Recommendations
Main Duties

4. Risks
Financial Risks Operational Risks Legal Risks
The challenges in a startup can be related to three major risks:

5. Financial Risks
High Equity Rate
Demanding an important percentage of ownership
Lack Of expertise
No Accountant
Funding
Depending on one single investor
Irrelevant funding applications

6. Operational Risk
1
2
3
4
Process
Objectives- No defined key goals or metrics
Control-heavy email exchange
System
No internal or external data
Platform in Process
Poeple
Talent Management
No trainings/ lack of experience
External events
Crisis countries
Libya and Sudan

7. Legal Risk
Knowledge
No legal advisor and attorney
No knowledge about international
taxations
Paperwork
Timely review of portfolios
This was in regard of law regulations and legal
obligations. Due to lack of knowledge in law and
the absence of legal advisor in the team.

8. Primary Steps
Split
If there are many activities , a
startup will be split into two
entities each with its own
activities
Chief Performance Officer
Carrying the strategic Agenda
Driving Performance to new
achievements
Analysis of The Situation
A thorough analysis from sector,
competitive,sales,customer,
sociopolitical and marketing
analysis

9. Venture Capitalist
Funding opportunity
accelerator and Venture
capitalist Programs
Label Startup
Facilitate our international
operations(financial transactions,
regulation process)
Mentorship and Networking
Through exclusive partnerships with
incubators and startup networks
Company Valuation
It went up 10 times when
our investor transferred Xk
to our capital
1
Financial Projections
Determine whether a market
is worth it or not?
Financial Strategies

10. POEPLE
PROCESS
SYSTEM
EXTERNAL EVENTS
01
02
03
04
Trainings for Technical
and Management
Team
Growth Opportunities
Empowering employees
Diversity
International and Tunisian Trainees
Full Time Employee
Management Culture
Operational Strategies

11. Culture Management Model
METHODSUSED
03
01
04
02
Paired Comparison Method
Comparing a work of an employee to another
Feedback
Showing employees weaknesses
Helping employees to not fail
Employee performance
Regularly measuring performance
Management By objective
Not that successful in a startup
Setting yearly , bi annual objectives
Trait Focused Appraisal
Considering positive attributes and contributions
Fair Competition
Mentoring
Nurturing employees to see new possibilities
Helping employees grow
Coaching and development
Equipping employees with the necessary tools to
meet their job requirements and succeed
Objectives and key Results
Flexible management
Allowing changes along the way
ALTERNATIVES

12. Legal Strategies
Outsourcing legal services –and consult the group attorney
and keep him informed of what’s happening in the business
so that they can address potential problems before they get
out of control.

13. CONCLUSION
Challenges are
unavoidable
Too many hurdels will come in
the way and preperation is the
key
Overall Assessment
Financial assessment is not
enough to achieve
performance excellence
Collective Work
Each team member has to
take ownership and
contribute to the success of
the organization
Financial Leader
A financial leader is more than
a person who does numbers!
He leads the vision, mission,
goals and values forward

14. Youth
=
Revolution