The dark sides of fashion industry, the torture taken undertaken by models and other unfairness of society.

1. REVIEW 2
PRINCIPLES AND ELEMENTS OF
DESIGNING
REVIEW ARTICLE

2. DARKER SHADES OF FASHION
*conditions apply*

3. *The darkest color*

4. So Then….What’s Fashion
 Apart from just making and selling clothes, it is
a multi-billion expertise.
 An Open platform where people advertise (not
only their designs), where people market (not only
their brand).

5. The Highlights…
On the spot light we only see bright designers
and stunning models.
But, How is it that they belong there.
How do they get there…….?
Lets c the chain..

6. Model
Designer
Trainor
Dietician
Costume Constructor
Stylist
Media
Marketing
Director
Entrepreneurs Fashion Writers
Graphic Artist
Garment Technologist
Sales Executive
Show Organisor

7. Models
According to family
I am gonna be Rich,
According to my friends
I am gonna be Famous,
But only did i know the TRUTH before…..

8. GLAMOUR VS HORROR
On the face of it, ppl say they have the world at their feet.
Good looks, Good money, Filming across countries.....etc.
Just for the face that sell thousand products..
But behind the Glitz and Glamour, there may be a lot we
don’t see until it is brushed down under the carpet.

9. 25 Reasons Why Not To Be A Model
Develop a thick skin.-They never age.
Eat…Hey you!! How can you raise your
calories when you have work??!!
Shoots Everyday….<3 Dream that is... 💔

10. You don’t actually own things that are yours.
Wait….Wait…Wait…Your wait is never over !
Expectations never match reality!1
“Comfort for a while pls” You are paid cuz
you wont get any, Extremely wrong condition,
wrong clothes

12. “Time to wind up!! Its 5” “Ugh ugh not for you!”
“TGIF” Never for you guys.
“OMG !! Angelic they are ” Only on stage.. They
are backstage Slaves
Glamorous shoots, magazine
cover……Attractive/Seductive 
On Camera 24/7, sometimes informed often not :/

13. Cleanliness ?? Stop Demanding !!
Payment??!! “You are made beautiful and
famous, you need to be paid for that?? Bitch!”
Health? Not a priority. Perform first.
Drama..Drama..Drama..Bitching!! Around the
corner. At the back.

14. Your Aches and achenes are none of their
business.
Be HONEST, Flirty
Travel Aroooouuuuuund (if you want business), but
at your own cost.
You are paid $200* (*incl of all taxes)
You don’t matter, only your ‘S’ curve matters.

16. People Around…
Models are objects..
Models are stereotypes..
Models brainwash people..
They just need to hang on..
They are those “Available”..
Not a human, just a meat Statue

17. Stylist
Re-touch  Make up Ears super glued just cuz
they stuck out too much.
Wait for bookings..
Reuse  Eyelash MascaraBrushes
Advertise Make ppl believe.

18. Designers
Work with fast turn arounds.
Adjust a lot. From timings to People
Finding right clients.
Stuck around copy-cats.
• Though they have to be rooted in originality and creativity,
• From Zara’s knockoffs upto Channel, they are constantly ripped off their designs

19. Writers
Though they write a lot, even with
amazing contents, to get featured,
They need
“Cash for Coverage”

20. Unsung Heroes
And now, the spot light goes to....
“The Creative Director”
The reality is that the creative director does not want the No.2
get any recognition.
These No.2 includes,
• PR Team
• Studio Assistants…
• Etc etc etc..

21. The Import And Dispatch
Warehouse: Brazil’s Model Factory
Dispatch: Victoria’s Fashion Show

22. Victoria’s Secret
The Victoria's Secret Fashion Show is an annual
show sponsored by and featuring Victoria's secret,
a brand of lingerie and sleepwear. Victoria's
Secret uses the show to promote and market its
goods in high-profile settings.
Since 1995

23. The Other Side
When everything’s so pleasing, what seams weird
is their habits and how they get their models ready.
Being the most awaited annual show the
expectations and cash-plays stay high too.
So everything is peaked in order to saturate.

24. Requirements
Dimensions
Ht: 5 feet 9”
Body Shape: 34-24-34
BMI: <18

25. Processess..
Exercise:
• Wt lifting 4 times a week
• Squats, dead lifts, bicep curts and press ups
• Cardio sessions, twice a day incl pilates,
boxing, running, skipping and
• Extreme “Ballet beautiful” and “Butt lift”
classes.

26. Diet:
•Protein shakes with coconut water.
•Kale, Spinach, Banana, Blueberry,
Hemp, Milk, Vegan.
•No Alcohol.

27. Result..
Normal People: 21 to 23 Body fat
Athletes: 18 to 20 Body fat
Models: 14 to 15 Body Fat

28. Brazil’s Model Factory
As the hunt to find the most beautiful woman on earth
has began, the search for exotic collections of tan skin, curls
and sensuality has lead to these exotic shows.
The fashion world has turned towards Brazil’s face for a
change that has impressed leading brands like H&M,
Pantene etc

29. Finding The Strange
Though they say Brazil’s models are the
highlight, most of the models from Brazil’s model
factory are not from Brazil.
They are sourced several miles away from Brazil,
from the rural areas.

30. Models Sourced…
1000 Miles away from Brazil, among the rural districts
from the secondary schools the models are brought.
Model Scouts search their clients from secondary schools.
Starting from 9yrs to 14yr old models are selected for
their needs.

31. Though under aged, such models are most
preferred because they can shape them the
way they wanted cuz, by 16 to 19 yrs the girls
get spoiled and cant be shaped the way they
wanted.

32. Why Is It Bad??!
Under-Aged
And most importantly by following all these
ardent behaviors. Their health both physical and
mental are completely spoiled.
Nervous breakdown at the age of 20.

33. Okay! So?
All that being said!
Though all these are prevailing, as every coin has two sides,
same is the case with Fashion.
So lets not totally eradicate or totally accept.
Being a future part of fashion Industry, LETS MAKE IT
A BETTER PLACE.

34. Heal The World, Make It
A Better Place !
*Be the Change, Make the Change*