1.
Exploring Business Opportunities in Social Media

2.
What is Social Media
Websites, blogs, video blogs and others which allow people
to communicate freely, without boundaries and censorship :

3.
Where to Start in Social Media
• Facebook is the most prolific and the best
place to start;
• Facebook is the Anandabazar Patrika of
Social Media- only difference is that it costs
the same as Sangbad Pratidin;
• Facebook is the most verstile allowing copy,
text, blogs, notes, photos and videos under
one umbrella.

4.
Some Facebook Basics
• Facebook has 3 sub platforms : Facebook
Profiles, Facebook Groups and Facebook Pages.
• Facebook Profiles are for individuals and
Facebook does not permit companies or brands
to have a Profile;
• Facebook Groups are for like minded
individuals sharing a common purpose;
• Facebook Pages are for businesses. We
strongly recommend the use of this platform.

5.
What is So Special
about Social Media
1. No other medium allows two way communication;
2. Wouldn’t it be nice if you could read an
advertisement in the newspaper and immediately
tell the manufacturer about your experience with
the product you just bought ?
3. And wouldn’t it be even better if you could get an
instant call from the Company ?
4. Would it not bring you closer to that company ?
These are just a few of the things you could do
through Social Media Marketing

6.
Why Companies
benefit from Social
Media
1. Because customers don’t like to be just told your
point of view;
2. They want their point of view to be heard by you as
well;
3. And when they do that they come closer to your
brand, because they understand that you care…
4. Loyal customers help build a brand because they
love what they want and not what you give them;
5. SMM helps them to feel that way….
These are just a few benefits that Companies can
derive by pursuing an active social marketing plan

7.
Common
Misconceptions
1. Our products/services are different – they don’t suit
SMM;
2. I know of many companies with Facebook Pages but
they don’t benefit from it;
3. Why do I need to spread my name globally when my
products are only available locally ?
4. Our products are B2B, we don’t need consumers;
5. I am a professional. Clients come to me because of
my reputation. I don’t need to tell them who I am.
6. I am a retailer, I cannot handle online business.
Most of these arguments are not correct. No one in this
world can afford to loose reputation, brand salience and
goodwill.

8.
Let’s Explore the myths –
Our Products Don’t Suit SMM
• There is no product/service which will demean its
value by coming closer to its people;
• Politicians need voters, lawyers need clients,
shipping companies need cargo, godmen need
followers, mandirs and churches need devotees and
companies need customers;
• The essence of social media marketing is showing
care and concern for its target group;
• The only difference is in the approach.
Who wouldn’t want a Doctor who cared for his patients or
a restauranteur who provides the taste his customers
want or a retailer who finds out how the new product is
working…….

9.
Myth 2-
Companies have not benefitted from Facebook
1. The Social Media platfom does not work without a
two way dialogue;
2. There is no point in just having a Page without
‘relevant content’;
3. There is no point in keeping a Page ‘which is not
continuously refreshed’. Who is interested in
reading the same content over and over ?
4. A Facebook Page is not a website. A Website is your
point of view, a Page is our point of view….
An active, vibrant and relevant Facebook Page can work
miracles…….. Increase traffic, raise awareness, build brand
salience and generate positive long term goodwill.

10.
Myth 3-
I Don’t Need A Global Audience
1. With over 500 Million users Facebook uses the best
algorithmic and sequential search ever created;
2. It is possible to target customers exactly.
3. Not only by geography : country, state, zone, city,
locality but also by language, ethnicity, gender,
social clusters and the like.
4. It requires a meticulous understanding and
synchronisation with the Facebook algorithm.
An active, and target focussed Facebook Page can work
miracles…….. Increase traffic, raise awareness, build brand
salience and generate positive long term goodwill.

11.
Myth 4-
Our Products are B2B
1. With Facebook Pages it is easy to connect with
companies;
2. It is appropriate to keep your poducts/ services
under constant focus with your target group;
3. It also pays when you have relevant company
officials, decision makers, governing bodies and
social organisations on your Page;
4. Your Page enables you to learn more about what
your customers want and what are their likes and
dislikes;
The more subtle the B2B Page is the more you can benefit
from it…….. Increase traffic, raise awareness, build brand
salience and generate positive long term goodwill.

12.
Myth 5-
I am a Professional
1. Times have changed and so have the Professionals;
2. Professionals are like networked organisations – with
an ever-increasing workload, professionals today are
complementarily networking for support services,
back end functions, routine assignments etc;
3. It is necessary for professionals to build a human
face as part of their social responsiblility strategy;
4. Facebook is a great enabler in that mission;
Make your Clients think of you not only when they are in
crises but also when they are not. Tips and advises,
precautions, preventions make them respect you more and
further your reputation…….. and generate positive long
term goodwill.

13.
Why do you need an Agency ?
1. Facebook requires daily maintenance, updates,
motoring and control to keep the content relevant
and focussed;
2. Your business is to do your business and not maintain
Facebook Pages;
3. That is the business of a Social Media Agency;
4. An agency is trained to handle your Page to
appropriately address the target group and thereby
increase your salience.
5. For a nominal fee you get assured that there is a
person constantly looking after your Page and
keeping you in the loop regularly.

14.
Our Charges
Activity Plan What do we do When do we do it Our Charges
Silver Plan Create your Profile Picture Every 2 months
Create a special Landing Page Every 2 months Page Set up
Provide Server Space/ url link Daily Rs. 8,000/-
Create content updates Once every week Monthly Charge :
Get fans for your Page Daily Rs.12,000/-
Monitor relevance of contents Daily Minimum Cover :
Filter irrelevant contents Daily 2 Months
Handle Objections Daily
Gold Plan Create your Profile Picture Every month
Create a special Landing Page Every month Page Set up
Provide Server Space/ url link Daily Rs. 8,000/-
Create content updates Once every week Monthly Charge :
Get fans for your Page Daily Rs.15,000/-
Monitor relevance of contents Daily Minimum Cover :
Filter irrelevant contents Daily 2 Months
Handle Objections Daily
Platinum Plan Create your Profile Picture Every fortnight
Create a special Landing Page Every fortnight Page Set up
Provide Server Space/ url link Daily Rs. 8,000/-
Create content updates Once every week Monthly Charge :
Get fans for your Page Daily Rs.22,000/-
Monitor relevance of contents Daily Minimum Cover :
Filter irrelevant contents Daily 2 Months
Handle Objections Daily
* Applicable service tax to be charged extra.

15.
Thank you for your patience
We’d be delighted
to have you with us !