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SMM Presentation

  1. 1. Exploring Business Opportunities in Social Media
  2. 2. What is Social Media Websites, blogs, video blogs and others which allow people to communicate freely, without boundaries and censorship :
  3. 3. Where to Start in Social Media • Facebook is the most prolific and the best place to start; • Facebook is the Anandabazar Patrika of Social Media- only difference is that it costs the same as Sangbad Pratidin; • Facebook is the most verstile allowing copy, text, blogs, notes, photos and videos under one umbrella.
  4. 4. Some Facebook Basics • Facebook has 3 sub platforms : Facebook Profiles, Facebook Groups and Facebook Pages. • Facebook Profiles are for individuals and Facebook does not permit companies or brands to have a Profile; • Facebook Groups are for like minded individuals sharing a common purpose; • Facebook Pages are for businesses. We strongly recommend the use of this platform.
  5. 5. What is So Special about Social Media 1. No other medium allows two way communication; 2. Wouldn’t it be nice if you could read an advertisement in the newspaper and immediately tell the manufacturer about your experience with the product you just bought ? 3. And wouldn’t it be even better if you could get an instant call from the Company ? 4. Would it not bring you closer to that company ? These are just a few of the things you could do through Social Media Marketing
  6. 6. Why Companies benefit from Social Media 1. Because customers don’t like to be just told your point of view; 2. They want their point of view to be heard by you as well; 3. And when they do that they come closer to your brand, because they understand that you care… 4. Loyal customers help build a brand because they love what they want and not what you give them; 5. SMM helps them to feel that way…. These are just a few benefits that Companies can derive by pursuing an active social marketing plan
  7. 7. Common Misconceptions 1. Our products/services are different – they don’t suit SMM; 2. I know of many companies with Facebook Pages but they don’t benefit from it; 3. Why do I need to spread my name globally when my products are only available locally ? 4. Our products are B2B, we don’t need consumers; 5. I am a professional. Clients come to me because of my reputation. I don’t need to tell them who I am. 6. I am a retailer, I cannot handle online business. Most of these arguments are not correct. No one in this world can afford to loose reputation, brand salience and goodwill.
  8. 8. Let’s Explore the myths – Our Products Don’t Suit SMM • There is no product/service which will demean its value by coming closer to its people; • Politicians need voters, lawyers need clients, shipping companies need cargo, godmen need followers, mandirs and churches need devotees and companies need customers; • The essence of social media marketing is showing care and concern for its target group; • The only difference is in the approach. Who wouldn’t want a Doctor who cared for his patients or a restauranteur who provides the taste his customers want or a retailer who finds out how the new product is working…….
  9. 9. Myth 2- Companies have not benefitted from Facebook 1. The Social Media platfom does not work without a two way dialogue; 2. There is no point in just having a Page without ‘relevant content’; 3. There is no point in keeping a Page ‘which is not continuously refreshed’. Who is interested in reading the same content over and over ? 4. A Facebook Page is not a website. A Website is your point of view, a Page is our point of view…. An active, vibrant and relevant Facebook Page can work miracles…….. Increase traffic, raise awareness, build brand salience and generate positive long term goodwill.
  10. 10. Myth 3- I Don’t Need A Global Audience 1. With over 500 Million users Facebook uses the best algorithmic and sequential search ever created; 2. It is possible to target customers exactly. 3. Not only by geography : country, state, zone, city, locality but also by language, ethnicity, gender, social clusters and the like. 4. It requires a meticulous understanding and synchronisation with the Facebook algorithm. An active, and target focussed Facebook Page can work miracles…….. Increase traffic, raise awareness, build brand salience and generate positive long term goodwill.
  11. 11. Myth 4- Our Products are B2B 1. With Facebook Pages it is easy to connect with companies; 2. It is appropriate to keep your poducts/ services under constant focus with your target group; 3. It also pays when you have relevant company officials, decision makers, governing bodies and social organisations on your Page; 4. Your Page enables you to learn more about what your customers want and what are their likes and dislikes; The more subtle the B2B Page is the more you can benefit from it…….. Increase traffic, raise awareness, build brand salience and generate positive long term goodwill.
  12. 12. Myth 5- I am a Professional 1. Times have changed and so have the Professionals; 2. Professionals are like networked organisations – with an ever-increasing workload, professionals today are complementarily networking for support services, back end functions, routine assignments etc; 3. It is necessary for professionals to build a human face as part of their social responsiblility strategy; 4. Facebook is a great enabler in that mission; Make your Clients think of you not only when they are in crises but also when they are not. Tips and advises, precautions, preventions make them respect you more and further your reputation…….. and generate positive long term goodwill.
  13. 13. Why do you need an Agency ? 1. Facebook requires daily maintenance, updates, motoring and control to keep the content relevant and focussed; 2. Your business is to do your business and not maintain Facebook Pages; 3. That is the business of a Social Media Agency; 4. An agency is trained to handle your Page to appropriately address the target group and thereby increase your salience. 5. For a nominal fee you get assured that there is a person constantly looking after your Page and keeping you in the loop regularly.
  14. 14. Our Charges Activity Plan What do we do When do we do it Our Charges Silver Plan Create your Profile Picture Every 2 months Create a special Landing Page Every 2 months Page Set up Provide Server Space/ url link Daily Rs. 8,000/- Create content updates Once every week Monthly Charge : Get fans for your Page Daily Rs.12,000/- Monitor relevance of contents Daily Minimum Cover : Filter irrelevant contents Daily 2 Months Handle Objections Daily Gold Plan Create your Profile Picture Every month Create a special Landing Page Every month Page Set up Provide Server Space/ url link Daily Rs. 8,000/- Create content updates Once every week Monthly Charge : Get fans for your Page Daily Rs.15,000/- Monitor relevance of contents Daily Minimum Cover : Filter irrelevant contents Daily 2 Months Handle Objections Daily Platinum Plan Create your Profile Picture Every fortnight Create a special Landing Page Every fortnight Page Set up Provide Server Space/ url link Daily Rs. 8,000/- Create content updates Once every week Monthly Charge : Get fans for your Page Daily Rs.22,000/- Monitor relevance of contents Daily Minimum Cover : Filter irrelevant contents Daily 2 Months Handle Objections Daily * Applicable service tax to be charged extra.
  15. 15. Thank you for your patience We’d be delighted to have you with us !

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