4. āāIn traditional media, canvas dimensions are
a known constraint. With digital, however,
the canvas is an unknown...
We need to build on what we do know:
content.
Chris Armstrong, āThe Inļ¬nite Gridā
7. āāA repeatable system that governs the
management of content throughout the
entire lifecycle.
Rahel Bailie, Just Before Lunch
8. ā¦ Deļ¬nes how content will support
both users and business
ā¦ Sets priorities, standards, and
benchmarks for success
ā¦ Creates a framework for decision-
making
ā¦ Establishes shared vision for content
across teams or departments
18. āā
The Microsoft.com team built tools,
guidelines, and processes to help localize
everything from responsive images to
responsive content into approximately
100 different markets... They adapted
their CMS to allow Content Strategists to
program content on the site.
Nishant Kothary,
āThe Story of the New Microsoft.comā
37. Data models have
been around
forever (well, a
few decades at
least).
From Web Database Applications with PHP & MySQL
by Hugh E. Williams and David Lane (OāReilly, 2003)
45. ...etc. etc. etc.
Event Listings
Shows
Blog Posts
Articles
Proļ¬les
Bios
Help Modules
Press Releases
Directories
Recipes
Shows
Product Listings
News Briefs
Research Papers
50. āāAdaptive content automatically adjusts to
different environments and device
capabilities... [It] can be displayed in any
desired order, made to respond to speciļ¬c
customer interactions, changed based on
location, and integrated with content from
other sources.
Ann Rockley
51. We canāt manually manage how
each bit of content looks.
But every bit of structure gives us
the option to make a rule.
52. If a recipe is in the app,
then include the ratings
before the ingredients.
53. Display the headline and
summary of the most recent
article in the travel category.
77. āāCustomers don't knowāand don't care to
knowāhow government is organized. So
why make them go from agency [website]
to agency [website] to get the full picture of
what gov't has to offer on any subject?
Participant, National Dialogue on
Improving Government Websites
78. Transcend silos with cross-
department teams focused on
tackling a single issue. Empower
them to spread new ideas.
A BETTER WAY
83. The organization isnāt built for
changeāand suddenly, things
are changing fast. Rather than
adapt, itās trying to stop the shift.
THE REAL PROBLEM
107. THANK YOU
Flickr images used via CC-Attribution license unless otherwise noted.
Illustrations used with the permission of Eva-Lotta Lamm.
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