SlideShare a Scribd company logo
1 of 107
www.ļ¬‚ickr.com/photos/dandeluca/3083945050/
FLEXIBLE
CONTENT
future-ready
organizations
stc summit / atlanta / may 6, 2013
requires
sara wachter-boettcher
@sara_ann_marie
ā€˜ā€˜Every client, in my experience, has a
content problem.
Mark Boulton, Web Directions South 2012
Mobile is making the web (ļ¬nally)
talk about it.
ā€˜ā€˜In traditional media, canvas dimensions are
a known constraint. With digital, however,
the canvas is an unknown...
We need to build on what we do know:
content.
Chris Armstrong, ā€œThe Inļ¬nite Gridā€
But do we actually know our content?
Thatā€™s what content strategy is all about.
ā€˜ā€˜A repeatable system that governs the
management of content throughout the
entire lifecycle.
Rahel Bailie, Just Before Lunch
āœ¦ Deļ¬nes how content will support
both users and business
āœ¦ Sets priorities, standards, and
benchmarks for success
āœ¦ Creates a framework for decision-
making
āœ¦ Establishes shared vision for content
across teams or departments
It might mean auditing your content.
Deļ¬ning what you should sound like.
Message architecture example
from Margot Bloomstein
Or creating
systematic plans
for writing and
collecting it...
Page table example from
Relly Annett-Baker
and yet:
ITā€™S STILL SO
DANG HARD,
ISNā€™T IT?
Inaccessible.
Broken.
Missing.
Useless.
Even launching a responsive
homepage is hard.
ā€˜ā€˜
The Microsoft.com team built tools,
guidelines, and processes to help localize
everything from responsive images to
responsive content into approximately
100 different markets... They adapted
their CMS to allow Content Strategists to
program content on the site.
Nishant Kothary,
ā€œThe Story of the New Microsoft.comā€
This is why mobile is such a problem.
weā€™re moving forward,
BUT OUR
CONTENTā€™S
STILL STUCK.
on the websiteā€
ā€œjust stick it up
www.ļ¬‚ickr.com/photos/wordridden/6125516150/
We create content like this.
CONTENT
GOES HERE.
So we can do this.
www.ļ¬‚ickr.com/photos/76029035@N02/6829344565
CONTENT
GOES
HERE.
But we end up with this.
CONTENT
GOES
HERE.
itā€™ll only get
By Eva-Lotta Lamm
worse
We canā€™t make more content for every
new device and channel.
We have the tools to make content
do more.
NPRā€™s
Central
CMS
Storage API
Websites
Mobile Sites
Apps
Third Parties
COPE: Create Once,
Publish Everywhere
content like
water
www.ļ¬‚ickr.com/photos/briangaid/2909765394/
Of course, content doesnā€™t just
magically ļ¬‚ow.
It takes infrastructure.
Which starts with content.
Less like this.
And a little more like this.
how it all connects
then modeling
Data models have
been around
forever (well, a
few decades at
least).
From Web Database Applications with PHP & MySQL
by Hugh E. Williams and David Lane (Oā€™Reilly, 2003)
what?
no
idea!
huh?
But itā€™s easy to forget that data is
also content.
www.melissaanddoug.com
be arbitrary
structure canā€™t
By Eva-Lotta Lamm
be human
it needs to
This means revisiting our content...
www.ļ¬‚ickr.com/photos/darkfoxprime/4348506299/
patterns
and finding
www.ļ¬‚ickr.com/photos/peroshenka/408997641
not just ā€œpagesā€
Finding patterns gives you
content types.
...etc. etc. etc.
Event Listings
Shows
Blog Posts
Articles
Proļ¬les
Bios
Help Modules
Press Releases
Directories
Recipes
Shows
Product Listings
News Briefs
Research Papers
Content types help you create a
content system.
Start with a
single type of
content, like a recipe.
What is it? What makes
it a recipe?
Then, how do our
different content types
ļ¬t together?
systems give
us options
By Eva-Lotta Lamm
ā€˜ā€˜Adaptive content automatically adjusts to
different environments and device
capabilities... [It] can be displayed in any
desired order, made to respond to speciļ¬c
customer interactions, changed based on
location, and integrated with content from
other sources.
Ann Rockley
We canā€™t manually manage how
each bit of content looks.
But every bit of structure gives us
the option to make a rule.
If a recipe is in the app,
then include the ratings
before the ingredients.
Display the headline and
summary of the most recent
article in the travel category.
structure sets
content free
By Eva-Lotta Lamm
Getting there isnā€™t easy.
our contentā€™s stuck
BECAUSE
WE ARE
STUCK.
itā€™s people,
not just tech
3CHALLENGES
FOR OUR
ORGANIZATIONS
mentality
1. mass-production
People keep creating content
the same way they always
have: big WYSIWYG blobs,
Word docs, and PDFs.
THE PROBLEM
WYSIWYG or
WYSIWTF?
THE REAL PROBLEM
Content-producing roles arenā€™t
tied to business goals and
visionā€”so those working in
them have no reason to change.
www.ļ¬‚ickr.com/photos/seattlemunicipalarchives/2710933334
thatā€™s not my job! i just
keep the production
line moving.
A BETTER WAY
Content strategy bridges the
gap between executive vision
and daily executionā€”not just
for a project, but over time.
teams
2. compartmentalized
The organization is divided
into departments that donā€™t
communicateā€”or, even worse,
are hostile to one another.
THE PROBLEM
protect the
ļ¬efdom!
www.ļ¬‚ickr.com/photos/domhill/7190797128/
Government is notorious for this.
This is duplicative and inefļ¬cient. Not
to mention confusing as hell.
Departments that are always
focused on themselves are not
thinking about their customers.
THE REAL PROBLEM
www.ļ¬‚ickr.com/photos/red_devil/4728500604
the underpants
problem
ā€˜ā€˜Customers don't knowā€”and don't care to
knowā€”how government is organized. So
why make them go from agency [website]
to agency [website] to get the full picture of
what gov't has to offer on any subject?
Participant, National Dialogue on
Improving Government Websites
Transcend silos with cross-
department teams focused on
tackling a single issue. Empower
them to spread new ideas.
A BETTER WAY
www.ļ¬‚ickr.com/photos/expertinfantry/5416964813
control
3. obsession with
Stakeholders donā€™t get digitalā€”
they want to see everything
ļ¬xed in place, like print, before
approving it.
THE PROBLEM
terriļ¬es them
user control
The organization isnā€™t built for
changeā€”and suddenly, things
are changing fast. Rather than
adapt, itā€™s trying to stop the shift.
THE REAL PROBLEM
keep moving
but things
Itā€™s not just dealing with mobile.
Itā€™s becoming an organization
thatā€™s adept at change.
A BETTER WAY
good news!
WE CAN DO
SOMETHING
ABOUT THIS
excited bunch
weā€™re an
LIFE magazine archives
Itā€™s time we share that passion with the
whole organization.
3WAYS
TO WORK
DIFFERENTLY
Make mobile an entry
point, not the end point.
1
ā€˜ā€˜Use mobile as a wedge to create a better
experience for ALL users.
Karen McGrane
True for changing organizations, too.
break down doors
use mobile to
www.ļ¬‚ickr.com/photos/justin-march/3720489344/
Donā€™t sell solutions.
Invest more deeply.
2
save the day
we donā€™t
You canā€™t be your organizationā€™s
savior.
You canā€™t be your organizationā€™s
mastermind.
teamwork
itā€™s hard, messy
www.ļ¬‚ickr.com/photos/trondheim_byarkiv/4773880876
Do less.
Facilitate more.
3
After the breakpoints are established...
Or the API is launched...
The content still needs work.
to ļ¬sh
teach ā€˜em
Find the people your work affects,
and incorporate them from the start.
know it all
we canā€™t
everyone along
but we can help
THANK YOU
Flickr images used via CC-Attribution license unless otherwise noted.
Illustrations used with the permission of Eva-Lotta Lamm.
Save 25% on Content Everywhere with
the code SWB:
rfld.me/content-everywhere
sarawb.com // @sara_ann_marie

More Related Content

What's hot

Structuring Content, Restructuring Organizations - CS Forum 2012
Structuring Content, Restructuring Organizations - CS Forum 2012Structuring Content, Restructuring Organizations - CS Forum 2012
Structuring Content, Restructuring Organizations - CS Forum 2012Sara Wachter-Boettcher
Ā 
Design for What Matters With Content Strategy
Design for What Matters With Content StrategyDesign for What Matters With Content Strategy
Design for What Matters With Content StrategySara Wachter-Boettcher
Ā 
Google Authorship Bugs and Problems
Google Authorship Bugs and ProblemsGoogle Authorship Bugs and Problems
Google Authorship Bugs and ProblemsSean Murray
Ā 
The Process Improvement Secret
The Process Improvement Secret The Process Improvement Secret
The Process Improvement Secret James Lawther
Ā 
Manage software risk in uncertain times with Agile
Manage software risk in uncertain times with AgileManage software risk in uncertain times with Agile
Manage software risk in uncertain times with AgileGerry Kirk
Ā 
Agile Intro + Learning Game
Agile   Intro + Learning GameAgile   Intro + Learning Game
Agile Intro + Learning GameGerry Kirk
Ā 
Sundries solutions ou_aitp_4_27_11
Sundries solutions ou_aitp_4_27_11Sundries solutions ou_aitp_4_27_11
Sundries solutions ou_aitp_4_27_11sundriessolutions
Ā 
Common Technical Mistakes SMX Munich 2012
Common Technical Mistakes SMX Munich 2012Common Technical Mistakes SMX Munich 2012
Common Technical Mistakes SMX Munich 2012Will Critchlow
Ā 
Content amid Chaos - beyond tellerrand Dusseldorf 2015
Content amid Chaos - beyond tellerrand Dusseldorf 2015Content amid Chaos - beyond tellerrand Dusseldorf 2015
Content amid Chaos - beyond tellerrand Dusseldorf 2015beyond tellerrand
Ā 
Looking for a place to hang my helmet
Looking for a place to hang my helmetLooking for a place to hang my helmet
Looking for a place to hang my helmetBrad Frost
Ā 
Behaviour-Driven Development: escrevendo especificaƧƵes Ɣgeis
Behaviour-Driven Development: escrevendo especificaƧƵes ƔgeisBehaviour-Driven Development: escrevendo especificaƧƵes Ɣgeis
Behaviour-Driven Development: escrevendo especificaƧƵes ƔgeisHugo Lopes Tavares
Ā 
Just Too Late
Just Too LateJust Too Late
Just Too Latekatzj
Ā 
Top 10 Slide Tips
Top 10 Slide TipsTop 10 Slide Tips
Top 10 Slide Tipsarichar8
Ā 
Web Design Workflow and ā€ØTools that Make Life Easy
Web Design Workflow and ā€ØTools that Make Life EasyWeb Design Workflow and ā€ØTools that Make Life Easy
Web Design Workflow and ā€ØTools that Make Life EasySang-Min Yoon
Ā 
Introduction to Scrum
Introduction to ScrumIntroduction to Scrum
Introduction to ScrumifPeople
Ā 
AMAsne-local_marketing-presentation-November-1-2012
AMAsne-local_marketing-presentation-November-1-2012AMAsne-local_marketing-presentation-November-1-2012
AMAsne-local_marketing-presentation-November-1-2012Sidewalk Branding Company
Ā 
Tech used
Tech usedTech used
Tech usedjudyibel
Ā 
Evaluation question 6
Evaluation question 6Evaluation question 6
Evaluation question 6matt_roberts
Ā 

What's hot (20)

Structuring Content, Restructuring Organizations - CS Forum 2012
Structuring Content, Restructuring Organizations - CS Forum 2012Structuring Content, Restructuring Organizations - CS Forum 2012
Structuring Content, Restructuring Organizations - CS Forum 2012
Ā 
Content Amid Chaos
Content Amid ChaosContent Amid Chaos
Content Amid Chaos
Ā 
Design for What Matters With Content Strategy
Design for What Matters With Content StrategyDesign for What Matters With Content Strategy
Design for What Matters With Content Strategy
Ā 
Google Authorship Bugs and Problems
Google Authorship Bugs and ProblemsGoogle Authorship Bugs and Problems
Google Authorship Bugs and Problems
Ā 
The Process Improvement Secret
The Process Improvement Secret The Process Improvement Secret
The Process Improvement Secret
Ā 
Manage software risk in uncertain times with Agile
Manage software risk in uncertain times with AgileManage software risk in uncertain times with Agile
Manage software risk in uncertain times with Agile
Ā 
Agile Intro + Learning Game
Agile   Intro + Learning GameAgile   Intro + Learning Game
Agile Intro + Learning Game
Ā 
Sundries solutions ou_aitp_4_27_11
Sundries solutions ou_aitp_4_27_11Sundries solutions ou_aitp_4_27_11
Sundries solutions ou_aitp_4_27_11
Ā 
Evernote for students
Evernote for studentsEvernote for students
Evernote for students
Ā 
Common Technical Mistakes SMX Munich 2012
Common Technical Mistakes SMX Munich 2012Common Technical Mistakes SMX Munich 2012
Common Technical Mistakes SMX Munich 2012
Ā 
Content amid Chaos - beyond tellerrand Dusseldorf 2015
Content amid Chaos - beyond tellerrand Dusseldorf 2015Content amid Chaos - beyond tellerrand Dusseldorf 2015
Content amid Chaos - beyond tellerrand Dusseldorf 2015
Ā 
Looking for a place to hang my helmet
Looking for a place to hang my helmetLooking for a place to hang my helmet
Looking for a place to hang my helmet
Ā 
Behaviour-Driven Development: escrevendo especificaƧƵes Ɣgeis
Behaviour-Driven Development: escrevendo especificaƧƵes ƔgeisBehaviour-Driven Development: escrevendo especificaƧƵes Ɣgeis
Behaviour-Driven Development: escrevendo especificaƧƵes Ɣgeis
Ā 
Just Too Late
Just Too LateJust Too Late
Just Too Late
Ā 
Top 10 Slide Tips
Top 10 Slide TipsTop 10 Slide Tips
Top 10 Slide Tips
Ā 
Web Design Workflow and ā€ØTools that Make Life Easy
Web Design Workflow and ā€ØTools that Make Life EasyWeb Design Workflow and ā€ØTools that Make Life Easy
Web Design Workflow and ā€ØTools that Make Life Easy
Ā 
Introduction to Scrum
Introduction to ScrumIntroduction to Scrum
Introduction to Scrum
Ā 
AMAsne-local_marketing-presentation-November-1-2012
AMAsne-local_marketing-presentation-November-1-2012AMAsne-local_marketing-presentation-November-1-2012
AMAsne-local_marketing-presentation-November-1-2012
Ā 
Tech used
Tech usedTech used
Tech used
Ā 
Evaluation question 6
Evaluation question 6Evaluation question 6
Evaluation question 6
Ā 

Viewers also liked

Nci Facebook Medicine 2.0 Lg Final
Nci Facebook   Medicine 2.0 Lg FinalNci Facebook   Medicine 2.0 Lg Final
Nci Facebook Medicine 2.0 Lg Finallgrama
Ā 
Content that Travels: Euro IA 2012
Content that Travels: Euro IA 2012Content that Travels: Euro IA 2012
Content that Travels: Euro IA 2012Sara Wachter-Boettcher
Ā 
Getting Flexible: Working Content into Responsive Designā€”MIMA Summit
Getting Flexible: Working Content into Responsive Designā€”MIMA SummitGetting Flexible: Working Content into Responsive Designā€”MIMA Summit
Getting Flexible: Working Content into Responsive Designā€”MIMA SummitSara Wachter-Boettcher
Ā 
All Together Now: Content & Collaboration in a Responsive Redesign
All Together Now: Content & Collaboration in a Responsive RedesignAll Together Now: Content & Collaboration in a Responsive Redesign
All Together Now: Content & Collaboration in a Responsive RedesignSara Wachter-Boettcher
Ā 
Everybody Hurts: Content for Kindness
Everybody Hurts: Content for KindnessEverybody Hurts: Content for Kindness
Everybody Hurts: Content for KindnessSara Wachter-Boettcher
Ā 
Getting unstuck: content strategy for the future
Getting unstuck: content strategy for the futureGetting unstuck: content strategy for the future
Getting unstuck: content strategy for the futureSara Wachter-Boettcher
Ā 

Viewers also liked (6)

Nci Facebook Medicine 2.0 Lg Final
Nci Facebook   Medicine 2.0 Lg FinalNci Facebook   Medicine 2.0 Lg Final
Nci Facebook Medicine 2.0 Lg Final
Ā 
Content that Travels: Euro IA 2012
Content that Travels: Euro IA 2012Content that Travels: Euro IA 2012
Content that Travels: Euro IA 2012
Ā 
Getting Flexible: Working Content into Responsive Designā€”MIMA Summit
Getting Flexible: Working Content into Responsive Designā€”MIMA SummitGetting Flexible: Working Content into Responsive Designā€”MIMA Summit
Getting Flexible: Working Content into Responsive Designā€”MIMA Summit
Ā 
All Together Now: Content & Collaboration in a Responsive Redesign
All Together Now: Content & Collaboration in a Responsive RedesignAll Together Now: Content & Collaboration in a Responsive Redesign
All Together Now: Content & Collaboration in a Responsive Redesign
Ā 
Everybody Hurts: Content for Kindness
Everybody Hurts: Content for KindnessEverybody Hurts: Content for Kindness
Everybody Hurts: Content for Kindness
Ā 
Getting unstuck: content strategy for the future
Getting unstuck: content strategy for the futureGetting unstuck: content strategy for the future
Getting unstuck: content strategy for the future
Ā 

Similar to Flexible Content Requires Future-Ready Organizations

Measuring Enterprise Social & O365 - DSMLF Article
Measuring Enterprise Social & O365 - DSMLF ArticleMeasuring Enterprise Social & O365 - DSMLF Article
Measuring Enterprise Social & O365 - DSMLF ArticleSteve Crompton
Ā 
Web 2.0 in Plain English
Web 2.0 in Plain EnglishWeb 2.0 in Plain English
Web 2.0 in Plain Englishtroyangrignon
Ā 
2013_OSCON_Innovation_Presentation
2013_OSCON_Innovation_Presentation2013_OSCON_Innovation_Presentation
2013_OSCON_Innovation_PresentationLaszlo Szalvay
Ā 
Informative Essay On Stress - Everyone Experiences Stre
Informative Essay On Stress - Everyone Experiences StreInformative Essay On Stress - Everyone Experiences Stre
Informative Essay On Stress - Everyone Experiences StreJennifer Letterman
Ā 
Let's Work Together: Online & Cloud Collaboration Tools
Let's Work Together: Online & Cloud Collaboration ToolsLet's Work Together: Online & Cloud Collaboration Tools
Let's Work Together: Online & Cloud Collaboration ToolsConnie Crosby
Ā 
Williams College - Explore Campus In This Photo Tour
Williams College - Explore Campus In This Photo TourWilliams College - Explore Campus In This Photo Tour
Williams College - Explore Campus In This Photo TourTiffany Rose
Ā 
WOMMA WEBINAR: Me & My Web Shadow: How To Manage Your Reputation Online
WOMMA WEBINAR: Me & My Web Shadow: How To Manage Your Reputation OnlineWOMMA WEBINAR: Me & My Web Shadow: How To Manage Your Reputation Online
WOMMA WEBINAR: Me & My Web Shadow: How To Manage Your Reputation OnlineAntony Mayfield
Ā 
Tips To Begin Writing A College Essay
Tips To Begin Writing A College EssayTips To Begin Writing A College Essay
Tips To Begin Writing A College EssayCynthia Wilson
Ā 
Social Media in Research Dissemination
Social Media in Research DisseminationSocial Media in Research Dissemination
Social Media in Research DisseminationAerin Guy
Ā 
Hybrid use of machine learning and ontology
Hybrid use of machine learning and ontologyHybrid use of machine learning and ontology
Hybrid use of machine learning and ontologyAnthony (Tony) Sarris
Ā 
Doing it on our own
Doing it on our ownDoing it on our own
Doing it on our ownBob Price
Ā 
The promise and peril of Agile and Lean practices
The promise and peril of Agile and Lean practicesThe promise and peril of Agile and Lean practices
The promise and peril of Agile and Lean practicesmtoppa
Ā 
Machine Learning for SEOs - SMXL
Machine Learning for SEOs - SMXLMachine Learning for SEOs - SMXL
Machine Learning for SEOs - SMXLBritney Muller
Ā 
Agile planning
Agile planningAgile planning
Agile planningNeil Perkin
Ā 
UIUC Reflections 2015: Data Science and Your Financial Journey
UIUC Reflections 2015: Data Science and Your Financial JourneyUIUC Reflections 2015: Data Science and Your Financial Journey
UIUC Reflections 2015: Data Science and Your Financial JourneyWinnie Cheng
Ā 
Essay Writing Service Reviews Top 10 Best Pap
Essay Writing Service Reviews Top 10 Best PapEssay Writing Service Reviews Top 10 Best Pap
Essay Writing Service Reviews Top 10 Best PapAmber Wheeler
Ā 
Webility - Navigating our Digital Future
Webility - Navigating our Digital FutureWebility - Navigating our Digital Future
Webility - Navigating our Digital FutureJamie Stantonian
Ā 
Testing Taxonomies: Beyond Card Sorting
Testing Taxonomies: Beyond Card SortingTesting Taxonomies: Beyond Card Sorting
Testing Taxonomies: Beyond Card SortingAlberta Soranzo
Ā 
Adjusting The Feed For Slide Share
Adjusting The Feed  For Slide ShareAdjusting The Feed  For Slide Share
Adjusting The Feed For Slide Shareammazza
Ā 
The hi:project: empowering you, empowering us, with a more human web
The hi:project: empowering you, empowering us, with a more human webThe hi:project: empowering you, empowering us, with a more human web
The hi:project: empowering you, empowering us, with a more human webThe hi:project
Ā 

Similar to Flexible Content Requires Future-Ready Organizations (20)

Measuring Enterprise Social & O365 - DSMLF Article
Measuring Enterprise Social & O365 - DSMLF ArticleMeasuring Enterprise Social & O365 - DSMLF Article
Measuring Enterprise Social & O365 - DSMLF Article
Ā 
Web 2.0 in Plain English
Web 2.0 in Plain EnglishWeb 2.0 in Plain English
Web 2.0 in Plain English
Ā 
2013_OSCON_Innovation_Presentation
2013_OSCON_Innovation_Presentation2013_OSCON_Innovation_Presentation
2013_OSCON_Innovation_Presentation
Ā 
Informative Essay On Stress - Everyone Experiences Stre
Informative Essay On Stress - Everyone Experiences StreInformative Essay On Stress - Everyone Experiences Stre
Informative Essay On Stress - Everyone Experiences Stre
Ā 
Let's Work Together: Online & Cloud Collaboration Tools
Let's Work Together: Online & Cloud Collaboration ToolsLet's Work Together: Online & Cloud Collaboration Tools
Let's Work Together: Online & Cloud Collaboration Tools
Ā 
Williams College - Explore Campus In This Photo Tour
Williams College - Explore Campus In This Photo TourWilliams College - Explore Campus In This Photo Tour
Williams College - Explore Campus In This Photo Tour
Ā 
WOMMA WEBINAR: Me & My Web Shadow: How To Manage Your Reputation Online
WOMMA WEBINAR: Me & My Web Shadow: How To Manage Your Reputation OnlineWOMMA WEBINAR: Me & My Web Shadow: How To Manage Your Reputation Online
WOMMA WEBINAR: Me & My Web Shadow: How To Manage Your Reputation Online
Ā 
Tips To Begin Writing A College Essay
Tips To Begin Writing A College EssayTips To Begin Writing A College Essay
Tips To Begin Writing A College Essay
Ā 
Social Media in Research Dissemination
Social Media in Research DisseminationSocial Media in Research Dissemination
Social Media in Research Dissemination
Ā 
Hybrid use of machine learning and ontology
Hybrid use of machine learning and ontologyHybrid use of machine learning and ontology
Hybrid use of machine learning and ontology
Ā 
Doing it on our own
Doing it on our ownDoing it on our own
Doing it on our own
Ā 
The promise and peril of Agile and Lean practices
The promise and peril of Agile and Lean practicesThe promise and peril of Agile and Lean practices
The promise and peril of Agile and Lean practices
Ā 
Machine Learning for SEOs - SMXL
Machine Learning for SEOs - SMXLMachine Learning for SEOs - SMXL
Machine Learning for SEOs - SMXL
Ā 
Agile planning
Agile planningAgile planning
Agile planning
Ā 
UIUC Reflections 2015: Data Science and Your Financial Journey
UIUC Reflections 2015: Data Science and Your Financial JourneyUIUC Reflections 2015: Data Science and Your Financial Journey
UIUC Reflections 2015: Data Science and Your Financial Journey
Ā 
Essay Writing Service Reviews Top 10 Best Pap
Essay Writing Service Reviews Top 10 Best PapEssay Writing Service Reviews Top 10 Best Pap
Essay Writing Service Reviews Top 10 Best Pap
Ā 
Webility - Navigating our Digital Future
Webility - Navigating our Digital FutureWebility - Navigating our Digital Future
Webility - Navigating our Digital Future
Ā 
Testing Taxonomies: Beyond Card Sorting
Testing Taxonomies: Beyond Card SortingTesting Taxonomies: Beyond Card Sorting
Testing Taxonomies: Beyond Card Sorting
Ā 
Adjusting The Feed For Slide Share
Adjusting The Feed  For Slide ShareAdjusting The Feed  For Slide Share
Adjusting The Feed For Slide Share
Ā 
The hi:project: empowering you, empowering us, with a more human web
The hi:project: empowering you, empowering us, with a more human webThe hi:project: empowering you, empowering us, with a more human web
The hi:project: empowering you, empowering us, with a more human web
Ā 

More from Sara Wachter-Boettcher

Content & Control - Web Design Day 2013
Content & Control - Web Design Day 2013Content & Control - Web Design Day 2013
Content & Control - Web Design Day 2013Sara Wachter-Boettcher
Ā 
Our Mobile Moment - Content Strategy Applied Keynote
Our Mobile Moment - Content Strategy Applied KeynoteOur Mobile Moment - Content Strategy Applied Keynote
Our Mobile Moment - Content Strategy Applied KeynoteSara Wachter-Boettcher
Ā 
What you don't know will hurt you: designing with and for existing content
What you don't know will hurt you: designing with and for existing contentWhat you don't know will hurt you: designing with and for existing content
What you don't know will hurt you: designing with and for existing contentSara Wachter-Boettcher
Ā 
Building Bendable Content - MidwestUX 2012
Building Bendable Content - MidwestUX 2012Building Bendable Content - MidwestUX 2012
Building Bendable Content - MidwestUX 2012Sara Wachter-Boettcher
Ā 
Content Everywhere - WebVisions PDX
Content Everywhere - WebVisions PDXContent Everywhere - WebVisions PDX
Content Everywhere - WebVisions PDXSara Wachter-Boettcher
Ā 
Content as an Asset: Agencyside Back in the Black Workshop
Content as an Asset: Agencyside Back in the Black WorkshopContent as an Asset: Agencyside Back in the Black Workshop
Content as an Asset: Agencyside Back in the Black WorkshopSara Wachter-Boettcher
Ā 

More from Sara Wachter-Boettcher (6)

Content & Control - Web Design Day 2013
Content & Control - Web Design Day 2013Content & Control - Web Design Day 2013
Content & Control - Web Design Day 2013
Ā 
Our Mobile Moment - Content Strategy Applied Keynote
Our Mobile Moment - Content Strategy Applied KeynoteOur Mobile Moment - Content Strategy Applied Keynote
Our Mobile Moment - Content Strategy Applied Keynote
Ā 
What you don't know will hurt you: designing with and for existing content
What you don't know will hurt you: designing with and for existing contentWhat you don't know will hurt you: designing with and for existing content
What you don't know will hurt you: designing with and for existing content
Ā 
Building Bendable Content - MidwestUX 2012
Building Bendable Content - MidwestUX 2012Building Bendable Content - MidwestUX 2012
Building Bendable Content - MidwestUX 2012
Ā 
Content Everywhere - WebVisions PDX
Content Everywhere - WebVisions PDXContent Everywhere - WebVisions PDX
Content Everywhere - WebVisions PDX
Ā 
Content as an Asset: Agencyside Back in the Black Workshop
Content as an Asset: Agencyside Back in the Black WorkshopContent as an Asset: Agencyside Back in the Black Workshop
Content as an Asset: Agencyside Back in the Black Workshop
Ā 

Recently uploaded

08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
Ā 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
Ā 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
Ā 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
Ā 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
Ā 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
Ā 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
Ā 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
Ā 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
Ā 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
Ā 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
Ā 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
Ā 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
Ā 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
Ā 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
Ā 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
Ā 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
Ā 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
Ā 
Scaling API-first ā€“ The story of a global engineering organization
Scaling API-first ā€“ The story of a global engineering organizationScaling API-first ā€“ The story of a global engineering organization
Scaling API-first ā€“ The story of a global engineering organizationRadu Cotescu
Ā 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
Ā 

Recently uploaded (20)

08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
Ā 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
Ā 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Ā 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
Ā 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Ā 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Ā 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
Ā 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
Ā 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
Ā 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
Ā 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
Ā 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
Ā 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
Ā 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
Ā 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Ā 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Ā 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
Ā 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
Ā 
Scaling API-first ā€“ The story of a global engineering organization
Scaling API-first ā€“ The story of a global engineering organizationScaling API-first ā€“ The story of a global engineering organization
Scaling API-first ā€“ The story of a global engineering organization
Ā 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
Ā 

Flexible Content Requires Future-Ready Organizations