4. BRAND Challenges
4
Budtender dependency
Brands largely rely on
budtenders to overcome countless
expansion challenges
(pesticides, organic status, usage, etc.)
Restricted MARKETING
New variants
Black Market
New Markets
High turnover
5. 5
To become the standard that drives trust and transparency in the Cannabis Industry
Lucid Green’s vision
The Lucid Green QR code is unique
down to item level and will appear
on product packaging and
wholesale shipping boxes.
Scanning a Lucid Green QR-code
automatically launches the Lucid
Green mobile web app where
consumers and budtenders can
access product specific usage,
effects and test information.
6. 6
Lucid Green goes beyond “seed to sale” compliance by focusing on the
consumer experience and budtender training to drive trust and transparency
Complete product
transparency
Real-time
IoT analytics
Powerful supply
chain technology
Powered by a
token economy
Brand access to
budtender and
consumer
7. HOW IT WORKSOn-pack, unique QR-codes unlock a wealth of knowledge - users are rewarded for participation
CONSUMERS
Scan a Lucid Green, on-pack QR-code to…
» Automatically launch the Lucid Green mobile web app
» Independently understand how's it going to make you
feel, how safe is it and what others are saying
» Earn tokens for scanning to redeem in-dispensary
» Easily access and share past scans, products and
purchases
Scan a Lucid Green, on-pack QR-code to…
» Automatically launch the Lucid Green mobile web app
or login to access a training “menu”
» Get trained on brand and product specific content
» Access all consumer content
» Earn tokens for training to redeem in-dispensary
» Easily keep up-to-date on product training, earn
recognition, build expertise7
budtenders
8. THE RE-BIRTH OF QR-CODESQR-codes are just getting started
8
in 2017
“QR codes… were just
ahead of their time.”
In December 2017, Apple and Android
released native QR-scanning capabilities
(that’s 99.2% of the smartphone market)
+
The Lucid Green QR code is unique down
to item level and will appear on product
packaging and wholesale shipping boxes.
.
Scanning a Lucid Green QR-code
automatically launches the Lucid Green
mobile web app where consumers and
budtenders can access the platform’s
content and information.
9. LUCID GREEN FEATURESAutomated data collection via the Lucid Green platform from brands, testing labs and content providers
9
brands CONTENT PROVIDERS
» Accept tokens to drive loyalty
» Training “menu” for budtenders
» Budtenders introduce Lucid Green
platform to consumers
» Provide product information:
provenance, usage, effects
» Provide budtender training content
» Acquire tokens from Lucid Green for
consumer redemption
» Provide critical test results (heavy
metals, pesticides, potency, etc.)
» Lucid Green marries this data to a
unique QR-code
» User generated product reviews
DISPENSARIES
10. CONSUMER EXPERIENCEConsumers scan on-pack QR-codes to learn about the product and earn BUD tokens
10
1. Scan 2. Learn & earn 3. REDEEM
11. BUDTENDER EXPERIENCEBudtenders scan or log in to access brand-created training material and earn BUD tokens
11
1. Scan / LOG IN 2. train 3. Test & earn
14. BRAND EXPERIENCEBrands get full access to analytics and contribute training and provenance content
14
BUDTENDER TRAINING Platform
Upload video or slide-
driven training content
Create short quiz to confirm
completion and retention
Engagement analytics
automatically applied
Know which dispensaries and
budtenders finish training
15. Launch BrandsHow to get involved
15
What’s required? The details
Launch brands will have fee waived for
for tokens, consumer communication
and budtender training
Training content and connection to
provenance information
Placement of on-pack Lucid Green QR
code (sticker or printed)
Agree to buy back tokens from
dispensary at $1 per token
Minimum commitment of token float
to cover product redemptions
Select products, regions, and
dispensaries for launch
Introduce Lucid Green to the testing
laboratory for inclusion in “Safety”
section
Set initial token value for scanning
product or completing training - can be
changed at any time or vary by product
or market
16. Larry brings a wealth of hands-
on experience, with a focus on
computational linguistics
(machine learning), IoT,
cryptocurrencies and SaaS
based finance and marketing
platforms
Larry Levy
Previous roles include former
Head of Analytics Sales and
Consulting at Google, GM of
Visible Measures Analytics, and
Founding Member of Conduce
supply chain data platform working
with companies like DHL, Cisco,
and PwC.
Paul Botto
Dana helps early stage startups
bring their software products to
market, implementing best
practice software development
processes, building agile software
teams, and architecting scalable
systems
Dana Spiegel
Co-Founder and CEO Co-founder and President CTO
THE Lucid Green EXECUTIVE TEAM
A proven track record of experience
16