SlideShare a Scribd company logo
1 of 17
June 2018
PREPARED FOR:
2
Consumers:
Don’t know what to buy
BRANDS:
CAN’T DIRECTLY TELL THEM
Consumer Challenges
3
potency
New variants
Safety
Dosing
guidance
Budtender dependency
Consumers must rely on
budtender expertise for
trust and transparency
(pesticides, organic status, usage, etc.)
BRAND Challenges
4
Budtender dependency
Brands largely rely on
budtenders to overcome countless
expansion challenges
(pesticides, organic status, usage, etc.)
Restricted MARKETING
New variants
Black Market
New Markets
High turnover
5
To become the standard that drives trust and transparency in the Cannabis Industry
Lucid Green’s vision
The Lucid Green QR code is unique
down to item level and will appear
on product packaging and
wholesale shipping boxes.
Scanning a Lucid Green QR-code
automatically launches the Lucid
Green mobile web app where
consumers and budtenders can
access product specific usage,
effects and test information.
6
Lucid Green goes beyond “seed to sale” compliance by focusing on the
consumer experience and budtender training to drive trust and transparency
Complete product
transparency
Real-time
IoT analytics
Powerful supply
chain technology
Powered by a
token economy
Brand access to
budtender and
consumer
HOW IT WORKSOn-pack, unique QR-codes unlock a wealth of knowledge - users are rewarded for participation
CONSUMERS
Scan a Lucid Green, on-pack QR-code to…
»  Automatically launch the Lucid Green mobile web app
»  Independently understand how's it going to make you
feel, how safe is it and what others are saying
»  Earn tokens for scanning to redeem in-dispensary
»  Easily access and share past scans, products and
purchases
Scan a Lucid Green, on-pack QR-code to…
»  Automatically launch the Lucid Green mobile web app
or login to access a training “menu”
»  Get trained on brand and product specific content
»  Access all consumer content
»  Earn tokens for training to redeem in-dispensary
»  Easily keep up-to-date on product training, earn
recognition, build expertise7
budtenders
THE RE-BIRTH OF QR-CODESQR-codes are just getting started
8
in 2017
“QR codes… were just
ahead of their time.”
In December 2017, Apple and Android
released native QR-scanning capabilities
(that’s 99.2% of the smartphone market)
+
The Lucid Green QR code is unique down
to item level and will appear on product
packaging and wholesale shipping boxes.
.
Scanning a Lucid Green QR-code
automatically launches the Lucid Green
mobile web app where consumers and
budtenders can access the platform’s
content and information.
LUCID GREEN FEATURESAutomated data collection via the Lucid Green platform from brands, testing labs and content providers
9
brands CONTENT PROVIDERS
»  Accept tokens to drive loyalty
»  Training “menu” for budtenders
»  Budtenders introduce Lucid Green
platform to consumers
»  Provide product information:
provenance, usage, effects
»  Provide budtender training content
»  Acquire tokens from Lucid Green for
consumer redemption
»  Provide critical test results (heavy
metals, pesticides, potency, etc.)
»  Lucid Green marries this data to a
unique QR-code
»  User generated product reviews
DISPENSARIES
CONSUMER EXPERIENCEConsumers scan on-pack QR-codes to learn about the product and earn BUD tokens
10
1. Scan 2. Learn & earn 3. REDEEM
BUDTENDER EXPERIENCEBudtenders scan or log in to access brand-created training material and earn BUD tokens
11
1. Scan / LOG IN 2. train 3. Test & earn
BRAND EXPERIENCEBrands get full access to rich consumer and budtender analytics engagement
12
BRAND EXPERIENCEBrands get full access to analytics and contribute training and provenance content
14
BUDTENDER TRAINING Platform
Upload video or slide-
driven training content
Create short quiz to confirm
completion and retention
Engagement analytics
automatically applied
Know which dispensaries and
budtenders finish training
Launch BrandsHow to get involved
15
What’s required? The details
Launch brands will have fee waived for
for tokens, consumer communication
and budtender training
Training content and connection to
provenance information
Placement of on-pack Lucid Green QR
code (sticker or printed)
Agree to buy back tokens from
dispensary at $1 per token
Minimum commitment of token float
to cover product redemptions
Select products, regions, and
dispensaries for launch
Introduce Lucid Green to the testing
laboratory for inclusion in “Safety”
section
Set initial token value for scanning
product or completing training - can be
changed at any time or vary by product
or market
Larry brings a wealth of hands-
on experience, with a focus on
computational linguistics
(machine learning), IoT,
cryptocurrencies and SaaS
based finance and marketing
platforms
Larry Levy
Previous roles include former
Head of Analytics Sales and
Consulting at Google, GM of
Visible Measures Analytics, and
Founding Member of Conduce
supply chain data platform working
with companies like DHL, Cisco,
and PwC.
Paul Botto
Dana helps early stage startups
bring their software products to
market, implementing best
practice software development
processes, building agile software
teams, and architecting scalable
systems
Dana Spiegel
Co-Founder and CEO Co-founder and President CTO
THE Lucid Green EXECUTIVE TEAM
A proven track record of experience
16
THANK YOU.
paul@lucidgreen.io
+1.619.717.6004
Paul Botto, President
larry@lucidgreen.io
+1.914.216.3378
Larry Levy, CEO

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Lucid Green: Providing Product Transparency and Education in the Cannabis Industry

  • 2. 2 Consumers: Don’t know what to buy BRANDS: CAN’T DIRECTLY TELL THEM
  • 3. Consumer Challenges 3 potency New variants Safety Dosing guidance Budtender dependency Consumers must rely on budtender expertise for trust and transparency (pesticides, organic status, usage, etc.)
  • 4. BRAND Challenges 4 Budtender dependency Brands largely rely on budtenders to overcome countless expansion challenges (pesticides, organic status, usage, etc.) Restricted MARKETING New variants Black Market New Markets High turnover
  • 5. 5 To become the standard that drives trust and transparency in the Cannabis Industry Lucid Green’s vision The Lucid Green QR code is unique down to item level and will appear on product packaging and wholesale shipping boxes. Scanning a Lucid Green QR-code automatically launches the Lucid Green mobile web app where consumers and budtenders can access product specific usage, effects and test information.
  • 6. 6 Lucid Green goes beyond “seed to sale” compliance by focusing on the consumer experience and budtender training to drive trust and transparency Complete product transparency Real-time IoT analytics Powerful supply chain technology Powered by a token economy Brand access to budtender and consumer
  • 7. HOW IT WORKSOn-pack, unique QR-codes unlock a wealth of knowledge - users are rewarded for participation CONSUMERS Scan a Lucid Green, on-pack QR-code to… »  Automatically launch the Lucid Green mobile web app »  Independently understand how's it going to make you feel, how safe is it and what others are saying »  Earn tokens for scanning to redeem in-dispensary »  Easily access and share past scans, products and purchases Scan a Lucid Green, on-pack QR-code to… »  Automatically launch the Lucid Green mobile web app or login to access a training “menu” »  Get trained on brand and product specific content »  Access all consumer content »  Earn tokens for training to redeem in-dispensary »  Easily keep up-to-date on product training, earn recognition, build expertise7 budtenders
  • 8. THE RE-BIRTH OF QR-CODESQR-codes are just getting started 8 in 2017 “QR codes… were just ahead of their time.” In December 2017, Apple and Android released native QR-scanning capabilities (that’s 99.2% of the smartphone market) + The Lucid Green QR code is unique down to item level and will appear on product packaging and wholesale shipping boxes. . Scanning a Lucid Green QR-code automatically launches the Lucid Green mobile web app where consumers and budtenders can access the platform’s content and information.
  • 9. LUCID GREEN FEATURESAutomated data collection via the Lucid Green platform from brands, testing labs and content providers 9 brands CONTENT PROVIDERS »  Accept tokens to drive loyalty »  Training “menu” for budtenders »  Budtenders introduce Lucid Green platform to consumers »  Provide product information: provenance, usage, effects »  Provide budtender training content »  Acquire tokens from Lucid Green for consumer redemption »  Provide critical test results (heavy metals, pesticides, potency, etc.) »  Lucid Green marries this data to a unique QR-code »  User generated product reviews DISPENSARIES
  • 10. CONSUMER EXPERIENCEConsumers scan on-pack QR-codes to learn about the product and earn BUD tokens 10 1. Scan 2. Learn & earn 3. REDEEM
  • 11. BUDTENDER EXPERIENCEBudtenders scan or log in to access brand-created training material and earn BUD tokens 11 1. Scan / LOG IN 2. train 3. Test & earn
  • 12. BRAND EXPERIENCEBrands get full access to rich consumer and budtender analytics engagement 12
  • 13.
  • 14. BRAND EXPERIENCEBrands get full access to analytics and contribute training and provenance content 14 BUDTENDER TRAINING Platform Upload video or slide- driven training content Create short quiz to confirm completion and retention Engagement analytics automatically applied Know which dispensaries and budtenders finish training
  • 15. Launch BrandsHow to get involved 15 What’s required? The details Launch brands will have fee waived for for tokens, consumer communication and budtender training Training content and connection to provenance information Placement of on-pack Lucid Green QR code (sticker or printed) Agree to buy back tokens from dispensary at $1 per token Minimum commitment of token float to cover product redemptions Select products, regions, and dispensaries for launch Introduce Lucid Green to the testing laboratory for inclusion in “Safety” section Set initial token value for scanning product or completing training - can be changed at any time or vary by product or market
  • 16. Larry brings a wealth of hands- on experience, with a focus on computational linguistics (machine learning), IoT, cryptocurrencies and SaaS based finance and marketing platforms Larry Levy Previous roles include former Head of Analytics Sales and Consulting at Google, GM of Visible Measures Analytics, and Founding Member of Conduce supply chain data platform working with companies like DHL, Cisco, and PwC. Paul Botto Dana helps early stage startups bring their software products to market, implementing best practice software development processes, building agile software teams, and architecting scalable systems Dana Spiegel Co-Founder and CEO Co-founder and President CTO THE Lucid Green EXECUTIVE TEAM A proven track record of experience 16
  • 17. THANK YOU. paul@lucidgreen.io +1.619.717.6004 Paul Botto, President larry@lucidgreen.io +1.914.216.3378 Larry Levy, CEO