Micro Focus GPAS is an innovative and comprehensive cloud-based Brand Protection, Track & Trace and Consumer Engagement Service that drives business value by addressing problems and challenges that organizations face when operating within global markets. Since its creation in 2009, GPAS has be-come the global standard to solving counterfeit, grey market and supply chain challenges surrounding the manufacture and distribution of finished goods. GPAS protects some of the world’s largest and innovative brands across a variety of market sectors including Food & Beverage, FMCG, Pharmaceutical, Nutraceutical, Apparel and Electronics to name a few.

1. Anti-Counterfeiting Technology Summary
GPAS Brand Protection

2. 2
Is there a Silver Bullet Solution?
Criteria
1. Difficult (Impossible) to copy/replicate.
2. Can be applied at product/packaging level in high volume production.
3. Easily authenticatable by Consumers.
Many solutions meet two of the requirements but there is no single technology based
“Silver Bullet” that meets all of the above requirements.

3. 3
Anti-counterfeit Solution Analysis
1. Difficult/Impossible to
copy/replicate
Overt, covert, tamper proof &
forensic based solutions that mark
packaging/products in a unique
manner that requires counterfeiters
to create same or similar markings
which overtly may look the same.
RISK
Risk is that they look similar enough to the
consumer and therefore are judged “official
or real”.

4. 4
Anti-counterfeit Solution Analysis
2. Can be applied at
product/packaging level in
high volume production
“Specialized solutions” that claim
they cannot be replicated or copied
RISK
The technology that produces markings on
the product/packaging cannot be applied
during high volume print production, or
interferes with those processes rendering
them useless.

5. 5
Anti-counterfeit Solution Analysis
3. Can be easily authenticated/
verified by consumers
The value of technology solutions
need to be accessed based on HOW
they can be verified and WHO can
verify them.
RISK
• If the solution is based on overt verification by
consumers, i.e. holograms then the strength of the
protection must be questionable.
• If the solution requires specialized equipment to verify
it then the solution is only of value to field service
agents/secret shoppers.
• If the solution is intended to be verifiable by
consumers using their smartphones, it needs to
address the significant technology challenge of
deployment across all mass market smartphone
devices.
• If the solution requires consumers to download a
specialized App on their smartphone for verification,
the significant drop in participation rate (which drives
data analytics and value) must be considered.

6. 6
Best Practice
The best practice adopted by the most mature leading brands is to
adopt a multi-layered approach to anti-counterfeiting and illicit
activity management based on prevention, monitoring & detection
and finally enforcement.
PREVENTION
MONITORING &
DETECTION
ILLICIT ACTIVITY
BUSINESS
INTELLIGENCE
ENFORCEMENT

7. 7
Multi-layered Approach PREVENTION
MONITORING &
DETECTION
ILLICIT ACTIVITY
BUSINESS
INTELLIGENCE
ENFORCEMENT
APPLICATION APPROACH DESCRIPTION
1 Product Anti-Counterfeit
Technology Adoption
PREVENTION Overt & Covert Technologies applied to products/packaging
2 Product Verification &
Authentication
PREVENTION & DETECTION Unique tagging of Products that support Consumer Authentication - “Make Your Customers your
Brand Agents”
3 Supply Chain Security
Management
MONITORING & DETECTION Traceability of product throughout supply chain, with Real time BI illicit activity monitoring
4 Market Inspection MONITORING & DETECTION Agents testing products in supply chain, customs and retail
5 Illicit Activity Analytics ILLICIT ACTIVITY BUSINESS
INTELLIGENCE
Capture Supply Chain and Consumer Engagement data and put them to work to unlock insights
into types & location & extent of illicit activities in your supply chain and marketplace
6 Online Brand Monitoring MONITORING, DETECTION &
ENFORCEMENT
Online search for Fake & Counterfeit selling of Product, IP infringement and Enforcement
7 Brand Protection Enforcement ENFORCEMENT Agents focused on shutting down illicit players and recovering products working in conjunction
with customs, trading standards & law agencies, using illicit activity BI in 1-6

8. 8
Customers = Brand Agents
PREVENTION
Easy for all stakeholders to participate and understand the product in their hands
which in turn creates preventive data analytics in GPAS
2012
2017
QR Code Market
Adoption & Growth
Increased Stakeholder & Consumer Engagement
Connected/Smart Packaging
Sustainable Packaging
Today QR Codes are now Ubiquitous
GPAS is a Technology Enabler

9. 9
Open format Unique ID Serialization
PREVENTION
Utilization of unique ID coding with an open format where no app is required to be
downloaded
78% of people abandon the process
(higher with younger 18 – 24
demographic).
* GPAS doesn’t require an App to be
downloaded to read the code
What happens when you ask stakeholders to download an app to read a specific security feature?

10. 10
Authentication Insights
A series of Activity Monitoring Dashboards with the ability to drill-down and investigate
DETECTION
An understanding of where
counterfeit activity is occurring
geographically with the ability to drill
down
An understanding of how much illicit
activity is occurring with the ability to
drill down and understand specific
products being compromised and
where
An understanding of who is potentially
involved in illicit activity by the
number and frequency of product
scans

11. 11
Real-time Activity Dashboard
A view of global scan activity of all products, all scans in real-time
MONITORING
Heat-map geolocation
reporting with ability to
drill down to specific
interactions
Chart detailing # of
Valid, Invalid, and Fake
code activity with ability
to drill down
Table detailing every
GPAS code scanned with
ability to filter, and
search based on all
relevant criteria
Default time period
equals current week;
User can customize
report date period
Users can export all
activity for the reported
time period

12. 12
Business Intelligence – Illicit Activity Alert
Real-time geolocation awareness of illicit activity by specific products
INVALID SCAN RESULT
BUSINESS INTELLIGENCE
& ENFORCEMENT
Monitor activity based on a specific business rule criteria. In this case disabling smart phone result
messaging on all applicable codes presenting an invalid response to consumers when scanned
VALID SCAN RESULT

13. 13
Business Intelligence – Diversion Alert
Real-time alerts based on unlimited business intelligence rules applicable to real life
use cases
The ability to write unlimited business
rules that trigger anomalies or trends
highlighting where and when illicit
activity is potentially happening.
In this case, product intended for
distribution in The United States is
showing up in other counties which
indicates a potential diversion
problem.
GPAS offers the ability to then drill
down to the specific product level and
understand who is responsible.
BUSINESS INTELLIGENCE
& ENFORCEMENT

14. Unique ID Coding & Printing
Inventory Control
Supply Chain – Monitoring
& Visibility
Crowd Sourcing & Inspectors –
Authentication & Engagement
Track & Trace
Unit-Case-Pallet-Container
Aggregation
GPAS
Dashboards, Reports,
& Analytics
GPAS End-to-End Coverage PREVENTION
MONITORING &
DETECTION
ILLICIT ACTIVITY
BUSINESS
INTELLIGENCE
ENFORCEMENT

15. GPAS Competitive Advantage - Differentiators
GPAS is a global and scalable service which has a unique, credible and demonstrable capabilities that you would
expect from a true enterprise-class service.
15
Comprehensive
Scalable Services
Mature Domain
Experience
• “One Stop Shop”
• Breadth of Services
• Ease of Implementation
& Integration
• Opex Cost Model
GPAS offers a range of services
within one flexible and scalable
cloud-based framework.
Serialization; Overt/Covert
protection; Traceability; Real-
time Business Alerts and
Intelligence; Data Analytics;
Blockchain
• Unlocking Business Value
through Traceability
• Collaborative Strategic
Approach
Enterprise Service
Level Agreement
Robust Roadmap &
Development
• Guaranteed Service
Availability
• 24/7 Hot Desk Support
• Full Disaster Recovery
• IOT
• Industry 4.0
• Digital Transformation
• AI Powered Analytics
GPAS consultants have credible,
demonstratable domain
experience and expertise the
traceability and supply chain
domain helping companies
derive real business value from
their investments.
GPAS provides guaranteed
response times and global
service availability. All aspects of
Service Security are fully
addressed referencing all
applicable standards (ISO 27001,
ISO/IEC 27018, HIPAA,
FedRAMP, SOC 1&2) and Best
Practices.
GPAS is both rich and innovative
from an RD&I Perspective.
Recognized – 2011 Wall Street
Innovation Award; 2013
Computerworld Honours
Laureate; 2016 Ireland Research
Award. GPAS is constantly
evolving in support of emerging
technologies (IOT, Blockchain,
AI, etc.)

16. 16
Our Company
Micro Focus is one of the world’s
largest enterprise software
providers. We deliver trusted and
proven mission-critical software
that keeps the digital world
running. Our pragmatic,
disciplined, customer-centric
approach allows customers to
succeed in today’s rapidly
evolving marketplace.

17. www.gpasservices.com