10 Dress Like Juju Term Project part A Terry smith Berkeley College FAS 3327: The Great Fashion Designers Professor Garet Store Aesthetics and Target Market My Store will be called Dress like JUJU; the name comes from my childhood nickname of juju and references the popular Instagram influencer @Dresslikejayda. Dress like JuJu aims to provide a chic, stylish clothes tailored towards women seeking statement, standout garments for their night outs, or everyday wearable garments that are more reserved but still have a certain edge to them. Our pictured clientele is the woman who appreciates well-structured and tailored garments that have a sense of boastfulness that shows she is not afraid to peacock as well as those understated, simple yet chic pieces that elevate the everyday style. We want to equip our clients with those pieces that make you can't wait to post them to your Instagram feed and the ones that make others want to know where you shop. Dress like JuJu will be designed to imitate Architectural styles found in the French Quarter of New Orleans. Not only do I hopethat this choice in architectural design will bring a piece of the big easy to the clientele, but also the strategy behind this is that the ambiance, decor, and employee service will differentiate customer experience from competitors, in turn, spreading buzz and good word about the store. Why each inspirational designer was great and how their aesthetic translated to the Current store The fashion industry continues to evolve and develop. Credit goes to some of the unique and innovative designers. The three we have chosen to honor during this year's festival are Rei Kawakubo, Valentino, and Jean-Paul Gautier a. Rei Kawakubo Kawakubo is a Japanese designer (Image 1). However, her works are not limited to Japan because she is based both in Paris and Tokyo. She is the founder of two organizations, namely Dover Street Market and Comme des Garcon. She is one of the unusual designers, which is seen when she is coming up with a new design. She never sketches, and that makes her a unique and special designer not only in Tokyo's and Paris's fashion industry but across the world. The life of Kawakubo has been a great motivation for her designs. She grew up with her mother, who left her father (de la Haye & Horsley, 2020). Her mother left her father because the father could not allow her to work outside the house. In this case, it is essential to remember that fashion is the garment that one wears and the feeling that comes along with it. One of the things that make Kawakubo one of the greatest designers is that she never went to school to study fashion; she was a self-made designer. She went to Keio University to study Art and Literature. The first characteristic of Kawakubo that is related to the new store is newness. Kawakubo was new to designi ...

1. 10 Dress Like Juju
Term Project part A
Terry smith
Berkeley College
FAS 3327: The Great Fashion Designers
Professor Garet
Store Aesthetics and Target Market
My Store will be called Dress like JUJU; the name comes from
my childhood nickname of juju and references the popular
Instagram influencer @Dresslikejayda. Dress like JuJu aims to
provide a chic, stylish clothes tailored towards women seeking
statement, standout garments for their night outs, or everyday
wearable garments that are more reserved but still have a
certain edge to them. Our pictured clientele is the woman who
appreciates well-structured and tailored garments that have a
sense of boastfulness that shows she is not afraid to peacock as
well as those understated, simple yet chic pieces that elevate the
everyday style. We want to equip our clients with those pieces
that make you can't wait to post them to your Instagram feed
and the ones that make others want to know where you shop.
Dress like JuJu will be designed to imitate Architectural styles
found in the French Quarter of New Orleans. Not only do I
hopethat this choice in architectural design will bring a piece of
the big easy to the clientele, but also the strategy behind this is
that the ambiance, decor, and employee service will
differentiate customer experience from competitors, in turn,
spreading buzz and good word about the store.
Why each inspirational designer was great and how their
aesthetic translated to the
Current store
The fashion industry continues to evolve and develop. Credit
goes to some of the unique and innovative designers. The three

2. we have chosen to honor during this year's festival are Rei
Kawakubo, Valentino, and Jean-Paul Gautier
a. Rei Kawakubo
Kawakubo is a Japanese designer (Image 1). However, her
works are not limited to Japan because she is based both in
Paris and Tokyo. She is the founder of two organizations,
namely Dover Street Market and Comme des Garcon. She is one
of the unusual designers, which is seen when she is coming up
with a new design. She never sketches, and that makes her a
unique and special designer not only in Tokyo's and Paris's
fashion industry but across the world. The life of Kawakubo has
been a great motivation for her designs. She grew up with her
mother, who left her father (de la Haye & Horsley, 2020). Her
mother left her father because the father could not allow her to
work outside the house. In this case, it is essential to remember
that fashion is the garment that one wears and the feeling that
comes along with it.
One of the things that make Kawakubo one of the greatest
designers is that she never went to school to study fashion; she
was a self-made designer. She went to Keio University to study
Art and Literature. The first characteristic of Kawakubo that is
related to the new store is newness. Kawakubo was new to
designing, which made her unique because she did not have
prior knowledge and skills (de la Haye & Horsley, 2020). The
same case applies to the store. The reason for stating so is that
the store is commencing a new business. The second
characteristic of similarity between Kawakubo and the new
store is the motivation of the designs. The new store will be
selling designs that provoke the feeling of boastfulness. Also,
the designs are supposed to help women stand out due to their
uniqueness. Looking at some of the works of Kawakubo, it is
evident that she is a great motivation to the new store (Image
2). Image 2 shows one of Kawakubo's designs worn by a famous
American artist by the name of Rihanna. The dress stands out
and brings out a sense of boastfulness.
Image 1

3. Retrieved from
https://www.google.com/search?q=kawakubo&sa=X&bi h=978&
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Image 2
Image retrieved from https://www.lofficielusa.com/fashion/rei -
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b. Valentino
Valentino Garavani is an Italian designer, owner, and founder of
Valentino (Image 3). His passion for fashion is not something
that any person can doubt, which is seen in his age. Even in his
old age, he has been designing some of the best designs in the
fashion industry, showing that he is a threat to the competitors.
He invests most of the time in designing dresses that bring out
the aspect of femininity in a woman. Red is his favorite color,
and this is because of the aroma of love that it leaves behind.
His female designs have three significant characteristics that
make them stand out. The three characteristics are frills, silk,
and sparkle. The main aim of why Valentino observes the
characteristic is to bring out the sense of freedom and elegance
among women who wear his design.
The purpose of a design is not only to make one standout, but it
is also supposed to communicate the wearer's emotions. Image 4
shows some of the designs that belong to Valentino. Looking at
the designs that he presents in the image industry and their
effects on the wearer, it is no doubt that the designer is a

4. motivation to the new business. The similarity in Valentino's
designs and the designs that Dress like JuJu will be selling to
customers is seen in the effects that the designs have on women
who wear them. Image 4, photos 96 and 97 demonstrate the
works of Valentino. The designs evoke the emotions of elegance
and beauty. In this respect, it is no doubt that Valentino is a
significant influence on the new store.
Photo 97 is a demonstration of one of Valentino's designs, and
it is a significant influence on the new store. The reason for
stating so is that the dress has characteristics that the new store
is looking for in its dresses. The store is looking forward to
providing customers with dresses that stand out in terms of
design and well as color. The photo that has been referred to is
a one-shouldered dress, red in color and long. It is a dress that
perfectly matches the specifications that have been mentioned
about the new store. The dress is worn by a boastful woman
who is not afraid to stand out from the rest. The swinging dress
tail is a sign of power. With this in mind, it is no doubt that
Valentino's work is a major motivation for the new store.
Image 3
Retrieved from
https://www.google.com/search?q=valentino+garavani+&tbm=is
ch&ved=2ahUKEwj6-tfEu43vAhVKpBoKHc4BCMEQ2-
cCegQIABAA&oq=valentino+garavani+&gs_lcp=CgNpbWcQD
DICCAAyAggAMgIIADICCAAyAggAMgIIADICCAAyAggAM
gIIADICCAA6BAgAEEM6BggAEAUQHjoGCAAQCBAeOgQI
ABAYUJWXAljDqQJgk7MCaABwAHgAgAHBAogBhgaSAQU
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g&ei=PwM8YLrfN8rIas6DoIgM#imgrc=vpdrRnf34AxDKM
Image 4
Retrieved from
https://www.google.com/search?q=what+does+valentino+garava
ni+design&sxsrf=ALeKk00_1SSpfSINP7sy3gV0t8lNGLJooA:16
14545701062&source=lnms&tbm=isch&sa=X&ved=2ahUKEwi

5. E2PC3u43vAhWGYcAKHV15BuMQ_AUoAXoECCQQAw#img
rc=xRDmWvP6IbTwBM
c. Jean-Paul Gautier
Born on 24 April 1952, Jean-Paul Gautier is a designer who is
based in France (Image 5). Gautier is one of the best designers
not only in France but across the world. He stands out from the
rest in two different ways (Domoszlai-Lantner, 2019). The first
way pertains to his designs that are catchy and appealing before
the eyes of fashion lovers. The second way is associated with
the years that he has been in the industry. He has been in the
industry for more than five decades, and that means that he is
rich in fashion knowledge and experienced in the field of
fashion. He is a diverse designer, which has earned him a favor
from fashion lovers (Domoszlai-Lantner, 2019). The
presentation of a wide variety of designs has helped him stand
out, but it has also helped him meet the diverse needs of
customers in the fashion industry.
Different characteristics of the aesthetics of Gautier translate to
Dress like JuJiu. Image 5 is a demonstration of some of the
designs by Gautier (Domoszlai-Lantner, 2019). The designs that
have been paraded are aligned to the characteristics that are
essential to the store. The first design on the image is a dress
that is well-tailored and stylistic. It is a dress that brings out the
inner confidence in a woman. At the same time, it brings out the
pride of a woman. The characteristics perfectly fit the type of
dresses that store would like to be selling to its customers.
In image 5, one of the designs stands out from the rest, and it is
the third design. It is a design that brings out the sexiness of a
woman. It gives the woman the power to communicate her
confidence and courage. One of the aspects that stand out is that
a woman models the design with vitiligo (Domoszlai-Lantner,
2019). Vitiligo is a condition where the skin color becomes
uneven, leaving the patient with patches. The store is aimed at
providing fashionable designs to women of all backgrounds and
looks. The design by Gautier becomes the perfect piece for the
store. Such designs will help the store to attain its goal of

6. presenting all women with designs that make them feel
confident and beautiful.
Image 5
Retrieved from https://www.google.com/search?q=about+Jean-
Paul+Gaultier&sxsrf=ALeKk00vIopviMPH6Ij-
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Image 6
Retrieved from https://www.google.com/search?q=about+Jean-
Paul+Gaultier&sxsrf=ALeKk00vIopviMPH6Ij-
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a=X&ved=2ahUKEwiu2-
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References
De la Haye, A., & Horsley, J. (2020). Rei Kawakubo. Comme
des Garçons. Art of the In
Between. Fashion Theory, 24(1), 121-129.
Domoszlai-Lantner, D. (2019). Fashioning a Soviet Narrative:
Jean Paul Gaultier’s Russian
Constructivist Collection, 1986. In Engaging with Fashion (pp.
193-204). Brill Rodopi.