PAGE 1 DRESS LIKE JUJU Dress Like Juju Promotion DresslikeJuju is excited to make announcements regarding the upcoming Fortnight Festival. The festival will be held at Dress like Juju stores in New York. The festival is meant to run for two weeks, starting March 15th and ending on March 29th. This year’s Fortnight Festival will be a special promotional edition in honor of three great designers of all times across the history of fashion and design. The store has provided each designer their own respective sales departments that will be selling apparel and accessories from numerous contemporary brands that we feel depict and display a contribution to fashion given to us by one of the great designers. Dress like juju anticipate a positive performance from this promotion. We bring attention to the aspects of fashion that are granted to the world through each of these designers. Each department will also be stylized independently from our original store aesthetic in order to capture and display the vibe of each designer. The three designers we have chosen to honor during this year's festival are Rei Kawakubo, Tom Ford, and Christian Dior. Rei Kawakubo was selected because of her great sense of innovation and her no fear way of thinking when it came to experimentation in how she could alter body silhouettes and the structure of garments. Christian Dior attracted the world's most royal clientele through his ability to provide an innate sense of style. Dior can be crowned the title for the epitome in the fashion industry. Several aspects can be associated with the popularity of Dior and his design elements. For instance, Dior objected to his wealthy family pressure for taking education and learning political science to become a political diplomat. Dior found his way back to art and the creative world by opening a small art gallery that closed down after a family tragedy. Due to his passion for art and creativity, Dior started selling fashion sketches and opened a boutique in 1946. In 1947, Dior debuted a new design comprised of miniature waists and prominent busts, which was originally criticized, but he persevered, becoming a top and influential designer in France. Tom Ford is among the top American designers that have shown the world the importance of creativity and craftsmanship in the fashion industry. Ford became the director of Gucci when it was nearly falling due to financial challenges. With his devotion and passion for creativity and design, Ford reclaimed the company emerging among the most recognized in the United States and abroad. Ford believes in luxury and exclusivity as part of the driving force in delivering high-quality products. According to Ford, customers require exceptional quality from designers. Instant gratification is the best gift designers can offer to their clients. Dress like juju plans to offer a promotion that will be dubbed call "Ultimate Fashion" in which if a customer buys a piece from one great designer departmen ...

1. PAGE
1
DRESS LIKE JUJU
Dress Like Juju Promotion
DresslikeJuju is excited to make announcements regarding the
upcoming Fortnight Festival. The festival will be held at Dress
like Juju stores in New York. The festival is meant to run for
two weeks, starting March 15th and ending on March 29th. This
year’s Fortnight Festival will be a special promotional edition
in honor of three great designers of all times across the history
of fashion and design.
The store has provided each designer their own respective sales
departments that will be selling apparel and accessories from
numerous contemporary brands that we feel depict and display a
contribution to fashion given to us by one of the great
designers. Dress like juju anticipate a positive performance
from this promotion. We bring attention to the aspects of
fashion that are granted to the world through each of these
designers. Each department will also be stylized independently
from our original store aesthetic in order to capture and display
the vibe of each designer. The three designers we have chosen
to honor during this year's festival are Rei Kawakubo, Tom
Ford, and Christian Dior. Rei Kawakubo was selected because
of her great sense of innovation and her no fear way of thinking
when it came to experimentation in how she could alter body
silhouettes and the structure of garments. Christian Dior
attracted the world's most royal clientele through his ability to
provide an innate sense of style. Dior can be crowned the title
for the epitome in the fashion industry. Several aspects can be
associated with the popularity of Dior and his design elements.
For instance, Dior objected to his wealthy family pressure for
taking education and learning political science to become a
political diplomat. Dior found his way back to art and the

2. creative world by opening a small art gallery that closed down
after a family tragedy. Due to his passion for art and creativity,
Dior started selling fashion sketches and opened a boutique in
1946. In 1947, Dior debuted a new design comprised of
miniature waists and prominent busts, which was originally
criticized, but he persevered, becoming a top and influential
designer in France. Tom Ford is among the top American
designers that have shown the world the importance of
creativity and craftsmanship in the fashion industry. Ford
became the director of Gucci when it was nearly falling due to
financial challenges. With his devotion and passion for
creativity and design, Ford reclaimed the company emerging
among the most recognized in the United States and abroad.
Ford believes in luxury and exclusivity as part of the driving
force in delivering high-quality products. According to Ford,
customers require exceptional quality from designers. Instant
gratification is the best gift designers can offer to their clients.
Dress like juju plans to offer a promotion that will be dubbed
call "Ultimate Fashion" in which if a customer buys a piece
from one great designer department, they will receive 55% of
that purchase off of a purchase from either of the remaining
great designer departments. Part of the features for each
department are displayed below.
https://www.dazeddigital.com/fashion/article/20733/1/christian-
dior-haute-couture-aw14
https://www.dailymail.co.uk/femail/article-7457957/Tom-Ford-
model-details-respect-designer-grew-season.html
https://tomandlorenzo.com/2019/08/katy-perry-and-orlando-
bloom-at-the-carnival-row-los-angeles-premiere/katy-perry-
orlando-bloom-carnival-row-premiere-red-carpet-fashion-tom-
ford-tom-lorenzo-site-16/

3. https://www.lofficielusa.com/fashion/rei-kawakubo-commes-
des-garcons-abstract-fashion-design-runway#image-54969
Research Question: what degree is the lack of adequate health
insurance associated
with the high rate of maternal mortality among African
American women?
Brown, C. C., Adams, C. E., & Moore, J. E. (2021). Race,
Medicaid coverage, and equity in
maternal morbidity. Women's Health Issues, 31(3), 245-253.
https://doi.org/10.1016/j.whi.2020.12.005
L. (2020). Race and ethnicity, medical insurance, and within-
hospital severe maternal
morbidity disparities. Obstetrics & Gynecology, 135(2), 285–
293.
https://doi.org/10.1097/aog.0000000000003667
Kim, T. Y., Dagher, R. K., & Chen, J. (2016). Racial/Ethnic
differences in unintended
pregnancy: Evidence from a national sample of U.S. women.
American Journal of
Preventive Medicine, 50(4), 427-435.
https://doi.org/10.1016/j.amepre.2015.09.027
Loggins Clay, S., Griffin, M., & Averhart, W. (2018).
Black/White disparities in pregnant
women in the United States: An examination of risk factors
associated with Black/White
racial identity. Health & Social Care in the Community, 26(5),
654-663.
https://doi.org/10.1111/hsc.12565
Snowden, J. M., Osmundson, S. S., Kaufman, M., Blauer
Peterson, C., & Kozhimannil, K. B.

4. (2020). Cesarean birth and maternal morbidity among Black
women and White women
after implementation of a blended payment policy. Health
Services Research, 55(5), 729–
740. https://doi.org/10.1111/1475-6773.13319
Wang, E., Glazer, K. B., Howell, E. A., & Janevic, T. M.
(2020). Social determinants of
pregnancy-related mortality and morbidity in the United States.
Obstetrics &
Gynecology, 135(4), 896–915.
https://doi.org/10.1097/aog.0000000000003762
Wherry, L. R. (2017). State Medicaid expansions for parents led
to increased coverage and prenatal care utilization among
pregnant mothers. Health Services Research, 53(5),
3569–3591. https://doi.org/10.1111/1475-6773.12820
Dress Like Juju 2
Term Project part C

5. Product
Brief explanation
link
These are denim crossover pants. The reconstructed portion of
the garment speaks to Kawakubo's desire to stray away from the
norm as well as this brand in particular prides itself on being
unisex which is attuned to Kawakubo's desire for inclusivity.
$86
http://www.mutigg00.cafe24.com/product/capsule-new-
crossover-pants-2-colors/417/category/1/display/3/
This is a black ruffle dress and with its high collar and
oversized ruffles takes over the shape of the body and covers
almost the entire thing similar to how Kawakubo designs hid the
body.
https://shop.pocaandpoca.com/en/women-s-collection/spring-
summer-2019/dresses/ss19-wo-look-35-
dressblack?utm_source=google&utm_medium=pricewars2&utm
_campaign=ss19-wo-look-35-dressblack
This is a dress that has a sense of rawness and edginess that is
similar to that of Kawakubo’s first collection. Its color of black
is also a characteristic of most of the Kawakubo’s designs. it
retails at $ 250$
https://noidofficial.com/products/core-cut-dress-in-
black?variant=36261851529372
This is a knit-cropped jumper. Its distressed and unfinished
look is akin to the aesthetic of Kawakubo’s earliest collections.
$100

6. https://iamgia.com/products/aura-knit-jumper-black
This dress is designed to cover the entire body. The design is
one of the features of Kawakubo’s apparel. It cost $ 19.68
https://anniecloth.com/products/vintage-asymmetric-3-4-sleeve-
crew-neck-plus-size-dress
This is a crop tank top. The way the designer construed the
garment makes it look backward intentionally. This
reconstruction with a purpose and sense of unexpectedness
lends it to the ideals of Kawakubo.
$65
https://orseundiris.com/collections/shop/products/copy-of-basic-
tank-crop-natural?variant=32596333363274
This is a dress that with its lack of shape and muted color
captures some features of Kawakubo’s designs. The dress costs
$249.
https://www.garmentory.com/sale/black-crane/dresses-
day/1151526-tradi-dress
This is a cropped shirt with oversized bell sleeves. The
exaggerated proportions of the sleeve length and lack of fit to
the garment speak to Kawakubo’s sense of formlessness.
$395
https://orseundiris.com/collections/shop/products/copy-of-drop-
shoulder-blouse-black?variant=30215620657226
This is a skirt that design envelops the wears natural figure and
shape which are characteristics of Kawakubo’s designs. the
skirt retails for $300.
https://noidofficial.com/
This is a waistcoat with a checkered print which is a
characteristic of Kawakubo’s designs as well as its black color.

7. It retails for $193.
https://www.neimanmarcus.com/p/smythe-one-button-check-
wool-blazer-prod235560275?childItemId=NMT1AFP_
This is a poncho-style coat that hides the traditional human
form which is a of a characteristic of Kawakubo’s designs. It
retails for 332$.
https://www.garmentory.com/shop/668202-atelier-delphine-
kempster-
coat?gclid=EAIaIQobChMI66PF6Mqc7wIVR6GGCh3VNAdHE
AQYAyABEgJxo_D_BwE&sp=775142
This color and unique approach to the structure and silhouette
of the garment suggests the characteristic of the Kawakubo’s
designs. It currently retails for $340.
https://www.neimanmarcus.com/p/smythe-one-button-check-
wool-blazer-prod235560275?childItemId=NMT1AFP_
This is a Beaded asymmetric stretch-knit unitard. Kawakubo
had a love of distorting the body through experimenting with
the structure of clothes which this garment is a great example of
as well as having some characteristics of looking unfished that
her earlier works carried.
https://www.selfridges.com/US/en/cat/rui-beaded-asymmetric-
stretch-knit-
unitard_R03908223/?previewSize=S&cm_mmc=PLA-_-
GoogleUS-_-WOMENS-_-
RUI&POR=Y&utm_source=google&utm_medium=cpc&utm_ca
mpaign=na_na_pla-b_na_na_na_INT_USA-PLA-CATCHALL-
SSC&gclid=CjwKCAjwur-
SBhB6EiwA5sKtjo6MAtspZ3GxZV7yPva19pFfyRlp8d-
XhR3tZgbDW2Bn2cP7lp-u-
RoCF68QAvD_BwE&gclsrc=aw.ds#colour=Onyx%20W%20Che
ese%20Combo
This is a blazer that with its sleek color and design matches the

8. aesthetic of the crow gang which Rei’s designs are in part
responsible for popularizing. it cost $435.00
https://www.garmentory.com/sale/st-agni/women-
blazers/1150629-louis-blazer
This is a checked ballooned skirt that is exhibiting Kawakubo’s
love of exaggerated proportions in her silhouettes and designs.
It retails for 88$
https://jingus.com/products/charles-brown-balloon-
skirt?_pos=1&_sid=934e25e28&_ss=r
These are a pair of asymmetrical denim jeans. The way the
button and waist are distorted specks to Kawakubos love of
distorting traditional silhouettes.
$80.
https://jingus.com/products/slouchy-blue-asymmetrical-
jeans?_pos=6&_sid=b3b562318&_ss=r
This blazer coat reflects the color of the Kawakubo’s aesthetic
design. It matches perfectly with the black attire.
The jacket retails for $895
https://www.garmentory.com/sale/all/women-outerwear?page=2
This is a jacket that displays the same enthusiasm for
experimenting with and mixing media as seen in Kawakubo’s
designs. The design cost $295.
https://www.garmentory.com/sale/rachel-antonoff/womens-
jackets/1146227-rachel-antonoff-lizzie-shirt-jacket
The is a parachute coat. The design perfectly matches the
aesthetic “Crow Gang” of Kawakubo’s early designs. It covers
the entire body and hies the form another feature found in many
of Reis Designs .Cost $ 270
https://www.garmentory.com/sale/studio-b3/coats-
trench/1144264-gavin-drawstring-detail-parachute-coat

9. This is a unisex dress. The design adopts different colors along
with the use of mixed media and distorts the natural figure of
the body rather than highlight it which is shown in Reis designs
as well. The dress cost $ 593
https://www.garmentory.com/sale/femail/dresses-day/160613-
butter-flys-in-her-eyes
b. Tom Ford
Product
Description
Link
This sheer black maxi dress with its classic silhouette and sex
appeal carries characteristics of Tom Fords designs. It retails
for 100$.
https://iamgia.com/products/naphtlia-dress-black
This is a long dress that adopts the Ford spirit of celebrating
sexiness of the body and its sleek edge achieved through the use
of cutouts.
$ 100
https://iamgia.com/products/karlie-dress-black#&gid=1&pid=1
This is a Fitted slim fitted blazer the bold color story / print
mixed with the tight silhouette is very evocative of Fords works
for Gucci. Retails for $550
https://www.aliceandolivia.com/macey-notch-collar-fitted-
blazer/CC203P05203T112.html?lang=default
The romanticism and overt femineity of this ruffle blouse
resembles the same train as found in Fords works for Yves st
Laurent. Retails for $495.
https://www.aliceandolivia.com/marlo-eyelet-ruffle-

10. blouse/CC203D28017A127.html?lang=default
The sleek sexiness and the attention to the structural form of
this Faux leather blouse are both features that resemble fords
designs. Retails for $295.
https://www.aliceandolivia.com/nadine-vegan-leather-button-
down/CL000J16010A001.html?lang=default
This is a sequin button down top. The Fitted silhouette and bold
choice of color and textile are all features of Fords designs.
https://www.aliceandolivia.com/willa-sequin-placket-
top/CC202E54034A337.html?lang=default
This is a gathered long sleeve corset dress. The sheer and sexy
elements of the dress are a kin to Fords designs. Retail for $239
https://www.houseofcb.com/freyja-black-gathered-corset-dress-
us.htmle
This is a asymmetric drape mini corset dress. The emphasis on
the structure of the garment is similar to that of Fords designs.
$285.
https://www.houseofcb.com/lulu-pistachio-asymmetric-drape-
midi-corset-dress-us.html
This is a ruffle faux leather dress. The plain color it exhibits
and the focus on the woman's form are kin to Ford's designs.
$89
https://www.houseofcb.com/mistressrocks-high-life-black-
ruffle-midi-dress.html
This is a Sequin draped mini skirt. The use of drapery in the
garment and the eye-catching textile is similar to fords designs.
$115
https://www.houseofcb.com/katya-violet-sequin-draped-mini-

11. skirt-us.html
This Black Cutout ruched mini dress. The sex appeal of the
garment through its use of cutouts and its sleek design is similar
to that of Fords designs.
$195
https://www.houseofcb.com/tibi-black-cutout-ruched-midi-
dress-us.html
This is a feather trim sequin blazer dress. This is one of the
more extravagant garments of the collection the fun and
unapologetic flashiness of the garments is similar to that of
Fords designs for Gucci.
$2,000
https://www.christiancowan.com/ss22
This is a feather trim velvet dress with a high slit. With its sexy
design and pop of fun elements with the feather trim it is akin
to Fords designs.
$1,950
https://www.christiancowan.com/product/feather-trim-velvet-
dress/43?cs=true&cst=custom
This is a feather sleeve blazer dress. The way it adds a sexy
twist and fun elements of the feather sleeves to an otherwise
classic garment the blazer is similar to how tom ford adds his
touches of fun and sexy to classic pieces. $1,750
https://www.christiancowan.com/ss22
These are black heeled sandals. The simply sexy aesthetic they
have fits well with Ford designs. $150
https://www.neimanmarcus.com/p/marc-fisher-ltd-dallin-heeled-
sandals-
prod247550161?childItemId=NMX5L4L_01&navpath=cat00000

12. 0_cat000141_cat47190746_cat68670755&page=0&position=54
This is a Maxi length sheer crystal drees. Its high sex appeal
and use of sheer material are both key components seen in many
of Ford’s designs. $2,000
https://www.christiancowan.com/product/sheer-crystal-
dress/32?cs=true&cst=custom
This is a lace bodysuit. It captures Fords sentiment of classic
beauty in its more traditional garment components being the
puff cap sleeve it also uses lace and velvet both super feminine
textiles that Ford used many times. $175
$ 135
https://www.houseofcb.com/athenea-black-lace-bodysuit-
us.html
These are feather trimmed mule heels. The flirty fun element of
feathers make the shoe have the same statement piece energy as
a lot of Fords shoes.$195
https://www.houseofcb.com/plume-heeled-feather-mule-us.html
These are satin gloves with ostrich feathers. They tie in to the
overtly sexy and sleek aesthetic of Ford.
$210
https://www.corneliajames.com/products/ariadne-duchess-satin-
glove?gclid=EAIaIQobChMI1Om2yImd7wIV9uvjBx0r2wKpEA
QYBiABEgJ8r_D_BwE
These are black leather toe strap sandal heels the wrap around
feature is one found amongst many of Fords designs.
$195
https://www.houseofcb.com/romance-black-leather-toe-strap-
sandals-us.html

13. Christian Dior
Product
Description
Link
This is a puff sleeve ruched dress. Some of Dior’s design
aesthetics are shown in its use of silky chiffon material to
create a very romantic and feminine design. $75
https://www.lucyinthesky.com/shop/couture-chiffon-puff-
sleeve-dress-in-merlot
These are mini satin gloves. They tie in to the overtly feminine
aesthetic of Dior.
$125
https://www.corneliajames.com/collections/satin-
gloves/products/penelope-satin-glove?variant=36917763113124
This is a short belted mini dress. The dress has the factors of a
more modernized Dior design with its small waist and full skirt.
$297
https://www.aliceandolivia.com/mabel-belted-mini-
dress/CC110086509Z692.html?lang=default
This V-neck Floor length gown. The way the dress slims the
shoulders and bring the focal point of the garment to the waist
is similar to Dior’s designs.
$199
https://www.jjshouse.com/A-Line-V-Neck-Floor-Length-Tulle-
Evening-Dress-With-Lace-Beading-Sequins-017154027-
g154027?pos=related_videos_3

14. This is a black strapless midi dress. It resembles the iconic New
Look of 1947 by Dior in its slim waits with bellowing hips /
skirt. $2,400
https://www.neimanmarcus.com/p/alex-perry-velvet-fit-and-
flare-strapless-midi-dress-w-neck-cuff-
prod250497217?childItemId=NMB6HPY_&navpath=cat000000_
cat000001_cat43810733&page=3&position=3
This is a black tulle dress with flower applique. The hyper
femineity of the dress along with the silhouette elements of
sliming shoulder and small waist shows Dior’s influence.
$3,000
https://www.neimanmarcus.com/p/marchesa-floral-applique-
tulle-tea-length-dress-prod246130009?childItemId=NMB6RN2_
Metallic rose Jacquard tea length dress. The silhouette strongly
resembles the New look by Dior. $3,000
https://www.neimanmarcus.com/p/carolina-herrera-metallic-
rose-jacquard-tea-length-dress-
prod245950253?childItemId=NMB6RB3_
This is an off-shoulder satin dress. It calls to the Dior design
aesthetic through its use of an overtly feminine silhouette
$ 239
https://www.houseofcb.com/loretta-red-satin-off-shoulder-
dress-us.html
This is lace peplum sleeve corset. It is like Dior’s designs in its
use of the classic corset to slim the waist and bring attention to
the boddice.
$135
https://www.houseofcb.com/brielle-black-lace-peplum-sleeve-
corset-top-us.html

15. This is a lace frill mini dress with a boat neckline. The way it
highlights the decalage and its overt femineity calls to
Dior.$239
https://www.houseofcb.com/sorrel-ivory-lace-frill-mini-dress-
us.html
This is a lace boned corset. It odes to the classic elegant beauty
of women which Dior is all about.
$119
https://www.houseofcb.com/abriana-black-lace-boned-corset-
us.html
This is a floor length off the shoulder ruched sleeve ball gown.
The emphasis on the shoulders and the obvious reference to the
1947 new look shows Diors influence. $560
https://www.neimanmarcus.com/p/jovani-off-shoulder-ruched-
sleeve-ball-gown-prod248240134?childItemId=NMT2S80_
This is a boat neck lace sleeve midi dress. The silhouette is very
evocative of Dior. $288
https://www.dillards.com/p/eliza-j-illusion-neck-embroidered-
lace-midi-dress/511897724
This is a round neck long sleeve midi dress the length and
sleeve length of the dress as well as the small waist is similar to
Dior’s designs. $498
https://www.dillards.com/p/mac-duggal-boat-neck-long-sleeve-
a-line-velvet-trim-floral-dress/513718233
This is a crew neck a line dress. The super feminine touches
like the flowers and sleeve length and the big skirt make it akin
to Dior’s designs.
$598
https://www.dillards.com/p/mac-duggal-crew-neck-34-sleeve-

16. floral-a-line-dress/513714276
This a crew neck pleated midi dress the skirt may be less full
than Dior’s classic designs but this dress shares the emphasis on
the small waist while other proportions are working together to
ultimately make the wearer appear smaller. $ 498
https://www.dillards.com/p/mac-duggal-crew-neck-34-sleeve-
pleated-midi-dress/513930226
These are Swiss cotton dress gloves. The ultimate feminine
touch and a favorite accessory of Dior. $188
https://www.corneliajames.com/products/annabel-cotton-glove
These are tulle gloves. An accessory that adds the super
feminine ideals of Dior. $202
https://www.corneliajames.com/products/lara-net-glove
These are lace gloves. An accessory that adds the super
feminine ideals of Dior as well as being a very French touch .
$202
https://www.corneliajames.com/products/ella-lace-glove
These are Satin gloves with a side bow a super chic and
feminine accessory to complete any classic Dior look. $174
https://www.corneliajames.com/products/penelope-satin-glove
Dress like JUJU
5Introduction
The floor layout of my store includes a great essence of
ambiance with all departments adjusted based on brand names

17. and respective designers. The flow layout provides a lofty
feeling in the boutique, especially through the creative lighting
of the interior and the extensive spacing that provides customers
with enough space to view all products displayed even through
peak times. The floor shall include polished wood tiles to
increase elegance and a touch of class in the store. Dress Like
Juju is devoted to luxurious products for the royal and executive
clientele (Krasonikolakis et al., 2018). The store shall have a
furnished sitting area to accommodate customers while others
try their choices or wait for their selections to be packed. The
Tryon room is spacious, and its walls are made of reflecting
glasses from all sides to ensure customers can view how the
dresses fit from all sides of the room. The store's interior walls
are fitted with high-quality wallpapers of top designers
associated with most of the brands sold in the store.
Rei Kawakubo Department
Rei Kawakubo's department occupies the right wing of the
store. The department has the Tryon room in its proximity. A
sitting area is provided on the left side of Kawakubo's
department. The sitting area provides comfort to customers as
they view and examine elegance in the products, especially
garments (Krasonikolakis et al., 2018). It also provides a resting
area for esteemed customers who can use the store's internet
connections to view all products in the store at the comfort of
their mobile devices. The department prides itself in the
Japanese décor of lights, complementing Kawakubo's Japanese
designs. The lighting and décor provide adequate and beautiful
visibility, making the whole department attractive to customers.
Floral lights add beauty and elegance to the four mannequins in
the department. The mannequins are placed on golden frames on
the bases to add beauty and blend with the expensive features of
the department. The mannequins ensure dresses provide
effective displays for customers and make it easier to make

18. selections.
Christian Dior Department
Christian Dior is among the most honored designers globally
and attracts more customers, especially contemporary designer
dresses. Therefore, Dress Like Juju has opted to make Christian
Dior's department the largest in the store. Its strategic location
ahead of the entrance makes it easier for customers to identify it
at first sight (Pantano et al., 2021). The Dior's shelf provides a
state-of-the-art display for selected brands. The display is not
based on prices like in the other departments. Rather, Dior
inspired dresses are displayed based on functions and design.
Riyal dresses are placed on the top shelves, while other
luxurious dresses are placed on the lower shelves. Accessories
associated with Dior brands are placed on nearby shelves on the
left side of the department. The lighting is ambient and reflects
the traditional décor of the Royal Palace of Queen Elizabeth,
with the lighting inspired by Dior's tribute to Queen Elizabeth
the second. The department is also provided with a sitting area
for customers like all other departments.
Tom Ford Department
Tom Ford's department occupies the left-wing of the Dress

19. Like Juju store. The department has mannequins in the central
area to ensure displays give the right impression to customers.
The mannequins provide a great expression of how the dresses
look human form. The department has spin racks for additional
displays (Pantano et al., 2021). A sitting area and a fitting room
are also provided for the department.
References
Krasonikolakis, I., Vrechopoulos, A., Pouloudi, A., &
Dimitriadis, S. (2018). Store layout effects on consumer
behavior in 3D online stores. European Journal of Marketing.
https://www.emerald.com/insight/content/doi/10.1108/ejm-03-
2015-0183/full/html
Pantano, E., Pizzi, G., Bilotta, E., & Pantano, P. (2021).
Enhancing store layout decision with agent-based simulations of
consumers' density. Expert Systems with Applications, 182,
115231.
https://www.sciencedirect.com/science/article/pii/S0957417421
006631
Point of Sale
MakeUp
Section
Entrance

20. Christian Dior Department
Display Tables
Accessories
Sitting Area
Tryon
Room
Sitting Area
Tom Ford
Department

21. Sitting Area
Display Tables
Rei Kawakubo
Department
Display Tables
Mannequins 1 111
Table
Mannequins 2
Lights

22. Lights
Lights
Mannequins 3
Table
Lights
Mannequins 4
Clothes Spin Rack
Sitting Area
Perfumes

23. Clothes Spin Rack
Mannequins
Cloths Spin Rack
Entrance
Clothes Spin Rack
Clothes Spin Rack
Mannequins 1
Mannequins 2

24. Sitting Area
Clothes Spin Rack
Cloth spin Rack
Mannequins 3
Entrance
9 Dress Like Juju
Term Project Part A
Store Aesthetics and Target Market
The name of my store, Dress like JUJU, is derived from a
childhood name I had wen growing up “JUJU”. The name is
informed by the the fashion line of popular Instagram influencer
known as Jayda who has a store known as @Dresslikejayda. the
objective of my store to offer stylish clothes that are designed
to meet dressing needs of women who want to make a statement
with their dressing. It also targets fashion consious women who
want to wear standout garments for parties and nigh outs. The
store stocks stylish everyday wearable garments with a cutting

25. edge in design. Dress Like JuJu’s pictured clientele is a female
figure who appreciates garments that are well-designed and
tailored to include a sense of pride and boastfulness tand not
shy to showcase their sense of dressing. The store is dotted with
clothes that are not only simple but also chic to elevate our
customers everyday style. Dress Like Juju seeks to offer mouth
watering fashions that customers are eager to share on their
social media platforms. This will ensure that our satisfied
customers market our store to their friends. Designs in our store
are tailored to imitate Architectural styles common in French
Quarter of New Orleans. Dress Like Juju will give our
customers not only distinct architectural design but also
immense ambiance, standout décor and superior customer
service as a point of differentiation. Satisfied customers will
give positive reviews about our products to their friends and the
public.
Why each inspirational designer was great and how their
aesthetic translated to the
Current store
The society is dynamic in nuture and keeps on evolving and so
do customer preferences and tastes. Fashion designers are
progressively taking fashion to a whole new level. In this year’s
festival, we have chose to honor the efforts of Rei Kawakubo,
Christian Dior, and Tom Ford.
Rei Kawakubo
Born in 1942 and based in Tokyo and Paris, Kawakubo is a
successful Japanese designer who is the founder and owner of
two fashion lines namely Comme des Garçons and Dover Street
Market . An image of Kawakubo is presented in image 1.
Kawakubo is an open minded and adventurous fashion fanatic
whose works are not limited to Japan only but also has a show
in France. She is obsessed with prestigious and high-end brands.
She conceptualizes and designs unique fashion designs.
Interestingly, she never does not make sketches when designing
her fashions. Her global fashion dsigns are showcased and sold

26. world wide. Her designs are otivated by her life. Kawakubo was
raised single handedly by her mother after her parents
sepearated (de la Haye & Horsley, 2020). Kwakubo’s father was
full of ego and chauvinist and could not allow her mother to
work outside the house. interestingly, fashion is desgned to be
showcased outdoors to enjoy the feeling associated with
fashion.
Kawakubo never studied fashion and design. Her ingenuity
shines in her self-made designs. she studied Art and Literature
at the famous Keio University. Kawakubo was new to fashion
design and her designs demonstrated newness (de la Haye &
Horsley, 2020). She started a fashion store without any prior
knowledge and skills in fashion design. This made the designs
uniqur and standout. The Dress Like Juju store borrows from
Kawakubo’s ideas of newness and uniqueness. The Dress Like
Juju store is informed by Kawakubo’s store in that it will
borrow ideas from her designs. The store will sell designs that
boost self esteem and evoke the feeling of pride. Our designs
will help our custiomers to stand out because of the unique
designs. Samples of her designs are provided in image 2 and 3.
Image 1
Retrieved from http://www.comme-des-garcons.org/news/rei-
kawakubo-interview/
Image 2
Image retrieved from https://people.com/style/met-gala-comme-
des-garcons-rei-kawakubo-explainer/
Christian Dior
The name Christian Dior has been popular in the fashion realm
for decades. It creates a feeling of increased luxury for most
fashion brands. Christian Dior attracted the world's most royal
clientele through his ability to provide an innate sense of style.
Dior can be crowned the title for the epitome in the fashion
industry (Donzé et al., 2019). Several aspects can be associated
with the popularity of Dior and his design elements. For

27. instance, Dior objected to his wealthy family pressure for taking
education and learning political science to become a political
diplomat. Dior found his way back to art and the creative world
by opening a small art gallery that closed down after a family
tragedy. Due to his passion for art and creativity, Dior started
selling fashion sketches and opened a boutique in 1946. In
1947, Dior debuted a new design comprised of miniature waists
and prominent busts, which was originally criticized, but he
persevered, becoming a top and influential designer in France.
Dior is a suitable designer for royal individuals attributing to
his creativity and innovation. He received an invitation to the
British Royal Family to showcase a personal presentation of his
latest collection (Donzé et al., 2019). Among his audience were
Princess Margaret, Queen Elizabeth the second, and the wife of
the Shah of Persia. His luxurious craftsmanship evokes
sensuality through increased signature motifs.
Like Christian Dior, Dress Like Juju is attracted to royal
clientele and looks forward to developing highly luxurious
designer products for high-profile clients. Such clients have a
high taste for unique designs that are impossible to find in
common boutiques. Another similarity Dress Like Juju
compares with Christian Dior is the ability to fight external
influence and focus on art through passion and the increased
need to stay unique and at the top of the design game in the
fashion industry (Donzé et al., 2019). Dior had an increased
influence in the fashion realm, gaining an increased honor for
his work throughout his design career. The impact is felt to
date. Dress Like Juju is looking forward to such popularity by
creating high-quality and unique designs to beat current and
existing designers in the fashion industry. The image below
illustrates some of the fashionable contemporary dresses
designed by Dior. These dresses shall be included in the store in
honor of Christian Dior. The second image illustrates one of the
most famous dresses that makes Dior still memorable in the

28. fashion industry. It shall also be included in the store to honor
his creativity and craftsmanship.
Image 3
https://www.dazeddigital.com/fashion/article/20733/1/christian-
dior-haute-couture-aw14
Image 4
Tom Ford
Tom Ford is among the top American designers that have shown
the world the importance of creativity and craftsmanship in the
fashion industry. Ford became the director of Gucci when it was
nearly falling due to financial challenges (Armitage et al.,
2021). With his devotion and passion for creativity and design,
Ford reclaimed the company emerging among the most
recognized in the United States and abroad. Ford believes in
luxury and exclusivity as part of the driving force in delivering
high-quality products. According to Ford, customers require
exemptional quality from designers. Instant gratification is the
best gift designers can offer to their clients. Ford has a higher
focus on brand recognition through developing incredible tastes
for his customers. One of the most interesting aspects about
Ford is that he agrees that customers will likely choose the
fascinating design allowing him to explore and develop
appealing products by examining customer needs and trends in
the fashion industry. According to him, this is among his
sources of success in the fashion industry. Ford's aesthetic is
described by other designers as sophisticated and timeless. The
sophistication is derived from his increased innovation and art
when designing new products (Armitage et al., 2021). He is also
fond of high-end products, which gives him the need to develop

29. sophisticated designs. Most of his work is also described as
timeless because his taste in fashion incorporates various
periods. His designs' combination of sophistication and
timeliness makes Ford's products classy, glamorous, and
elegant. Such design abilities helped Ford transform Gucci into
a multi-billion brand.
Dress Like Juju shares most traits with Ford, including devotion
and passion for creativity and design. Like Ford, Dress Like
Juju is dedicated to reclaiming the fashion industry by
introducing elegant and classy designs that will provide clients
with the sense of sophistication that most need (Armitage et al.,
2021). Dress Like Juju also believes in luxury and exclusivity
as part of the driving force in delivering high-quality products.
Such design phenomena in the fashion industry are depicted in
Ford, illustrating that customers require exemptional quality
from designers. Dress Like Juju is looking forward to providing
instant gratification and focusing on brand recognition through
developing incredible tastes for its customers. These are the
main reasons the store shall be honoring Tom Ford in the
upcoming event. Several state-of-the-art designer dresses from
Ford's collection shall be included in the store as an
appreciation of his great design work and great taste for
fashion. The images below illustrate some of the selected
designs from Ford's collection.
Image 5
https://www.dailymail.co.uk/femail/article-7457957/Tom-Ford-
model-details-respect-designer-grew-season.html
Image 6
https://tomandlorenzo.com/2019/08/katy-perry-and-orlando-

30. bloom-at-the-carnival-row-los-angeles-premiere/katy-perry-
orlando-bloom-carnival-row-premiere-red-carpet-fashion-tom-
ford-tom-lorenzo-site-16/
References
Armitage, J., & Roberts, J. (2021). The globalisation of luxury
fashion: The case of Gucci. Luxury, 6(3), 227-246.
https://www.tandfonline.com/doi/abs/10.1080/20511817.2021.1
897268
De la Haye, A., & Horsley, J. (2020). Rei Kawakubo. Comme
des Garçons. Art of the In
Between. Fashion Theory, 24(1), 121-129.
Domoszlai-Lantner, D. (2019). Fashioning a Soviet Narrative:
Jean Paul Gaultier's Russian
Constructivist Collection, 1986. In Engaging with Fashion (pp.
193-204). Brill Rodopi.
Donzé, P. Y., & Wubs, B. (2019). Storytelling and the making
of a global luxury fashion brand: Christian Dior. International
Journal of Fashion Studies, 6(1), 83-102.
https://www.ingentaconnect.com/content/intellect/infs/2019/000
00006/00000001/art00005