2. What to think about
when creating your
title
Think of what you are teaching.
Who is the audience you are
targeting?
What kind of title would apply to this
audience and grab their attention?
3. Make sure your title implies that there
will be a series of steps and
information that will address your
topic
Create “Urgency.” The title should
give the audience a sense of “I
NEED to know”
Answer your audience’s “WHY”
Why is this so important?
Why do I need to know this?
4. *Example*
Learn How to Meal Prep to
Lose Weight
By altering this course title, we can instantly
give it 3x the value, create URGENCY, and
attract the RIGHT audience.
5. BEFORE
Learn How to Meal Prep to Lose Weight
AFTER
Life-Changing Meal Prep in 7 days:
Lose Weight, Create a Lifestyle, and Save Money
or
Health Reset:
Lose Weight and Extend Your Life with our 7-Day Program
6. Tips
Main title is short, snappy, memorable
Who the audience is?
What is this course going to do for them?
Make the sub title specific. ex. 30 days,
Pull words, terminology, pain points, and
solution points
Stick to 1-3 pain points or solutions in the
subtitle.
