The document outlines concepts related to corporate social responsibility (CSR). It defines CSR as a company's commitment to ethical behavior and contributing to economic development while improving life for employees, communities, and society. CSR involves considering how business actions impact various stakeholders. It also means managing responsibilities related to ethics, legal compliance, philanthropy, and profitability.

1. 1
CERTIFICATE
IN
CORPORATE SOCIAL RESPONSIBILITY
(CSR)
at
HR College of Commerce and
Economics
28th July’14 to 8th August’14
Mumbai

2. 2
Basic concepts
of
companies
and
Introduction of
Corporate Social Responsibility

3. 3
CATEGORIES OF ORGANIZATIONS
For profits:
Seek gain for their owners, i.e. financial returns to keep the
company running.
Governments:
Exist to define rules and structures within which all
organizations must operate.
Non profits:
Emerge to do social good when political will or the profit
motive is insufficient to address society’s needs.

4. 4
CSR
Overview, Concepts,
Definition
and
Sustainability

5. 5
Preliminary definitions of CSR
The impact of a company’s actions on
society
Requires a manager to consider his acts
in terms of a whole social system, and
holds him responsible for the effects of his
acts anywhere in that system

6. 6
"Breathing is essential to life
but it cannot be said that
breathing is the purpose of life.
In the same manner,
making profits is necessary for
a company but it would be very
limiting to say that that is the
sole purpose of a business !"

7. 7
the continuing commitment
by business to behave ethically
and contribute to
economic development
while improving the quality of life of
the workforce and their families
as well as of the local community
and society at large
Corporate Social Responsibility CSR

8. 8
C S R
is concerned
with treating the
“Stakeholders” of a
company
or institution “Ethically” or in
a “Responsible” manner

9. 9
"People, planet & profit"
succinctly describes
The triple bottom lines
and the
goal of sustainability was
coined by
John Elkington in 1995

10. 10
Sustainable development
Development
that meets the needs of the
present without
compromising the ability of
future generations to meet
their own needs

11. 11
Carroll’s Four Part Definition
Philanthropic Responsibilities :
Be a good Corporate citizen
Ethical Responsibilities : Be ethical
Legal Responsibilities : Obey the law
Economic Responsibilities :
Be profitable

12. 12
CSR in Equation Form Is the Sum of….
Economic Responsibilities - (Make a profit)
Legal Responsibilities - (Obey the law)
Ethical Responsibilities - (Be ethical)
Philanthropic Responsibilities –
(Good corporate citizen)

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CSR Management
Plan : Consult stakeholders, Establish
code of conduct, Set targets
Do : Establish management systems
and personnel, Promote code compliance
Check : Measure progress : Audit
Report
Act : Corrective action, Reform of
systems

14. 14
‘Corporate Social Responsibility
is the continuing commitment
by business to behave ethically
and contribute to
economic development while
improving the quality of life
of the workforce and their families as
well as of the local community
and society at large’
World Business Council
For Sustainable Development

15. 15
Historical Perspective
From the 1950’s to the present the concept of
CSR has gained considerable acceptance and
the meaning has been broadened to include
additional components. The term "corporate
social responsibility" came into common use in
the late 1960s and early 1970s after many
multinational corporations formed the term
stakeholder, meaning those on whom an
organization's activities have an impact.
by R. Edward Freeman, in 1984.

16. 16
Michael Hopkins
Corporate Social Responsibility
is concerned with treating
the stakeholders of a company
or institution ethically
or in a responsible manner.
means treating
key stakeholders in a manner deemed
acceptable according to
international norms.

17. 17
The wider aim of
social responsibility is to create
higher and higher standards of
living, while preserving the
profitability of the corporation or the
integrity of the institution,
for peoples both within and
outside these entities.

18. 18
Corporate Citizenship Concepts
•Corporate social responsibility –
emphasizes obligation and
accountability to society
•Corporate social responsiveness –
emphasizes action, activity
•Corporate social performance –
emphasizes outcomes, results

19. 19
Creating Shared Value: CSV
is a new terminology that was initiated
by Micheal Porter and Mark Kramer
from the Harvard Business School.
CSV goes one step forward than CSR,
while CSR is about responsibility,
CSV is about 'Creating Value'.
They speak about how
corporation success is closely inter
related to the success
of the community they operate in.

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The understanding of
community is extremely
important today, not only for
our emotional and spiritual
well-being, but for the future
of our children and, in fact,
for the survival of humanity

21. 21
Corporate Social Responsibility (CSR)
Business Responsibilities in the 21st Century
Demonstrate a commitment to society’s values
and contribute to society’s social, environmental,
and economic goals through action.
Insulate society from the negative impacts of
company operations, products and services.
Share benefits of company activities with key
stakeholders as well as with shareholders.
Demonstrate that the company can make more
money by doing the right thing.

22. 22
Key Issues in CSR

23. 23
Labour rights
child labour
forced labour
right to organise
safety and health
child labour
forced labour
right to organise
safety and health
child labour
forced labour
right to organise
child labour
forced labour
right to organise
safety and health
safety and health

24. 24
Environmental conditions

25. 25
Pyramid of CSR