Galaxy Apps Store Merchandising Strategies
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Learn about the importance of merchandising and how it could make you successful in Galaxy Apps.
![Merchandising
Merchandising
[mur-chuh n-dahy-zing]
noun
1. The planning and promotion of
sales by presenting a product to the
right market at the proper time, by
carrying out organized, skillful
advertising, using attractive displays,
etc.
DEFINITION
1
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Galaxy Apps Store Merchandising Strategies
- 1. Company Confidential GALAXY APPS STORE Merchandising Aaron Alvarez Content Merchandiser, North America Copyright © 2018 SAMSUNG All Rights reserved.
- 2. Merchandising Merchandising [mur-chuh n-dahy-zing] noun 1. The planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. DEFINITION 1 Copyright © 2018 SAMSUNG All Rights reserved.
- 3. Merchandising Merchandising determines what you find and buy everywhere EXAMPLE FROM ANOTHER INDUSTRY “The global head of hip-hop at Spotify curates RapCaviar. With around 8.3 million followers, the playlist sets the agenda for hip-hop the way New York radio station HOT 97 once did.” 2 Copyright © 2018 SAMSUNG All Rights reserved.
- 4. Merchandising Why is merchandising relevant to you? IMPORTANCE TO YOU • The merchandiser is the curator or gatekeeper between your product and your customers. • The merchandiser can help you get more business by featuring your content in highly coveted Galaxy App Store real state. • There’s limited real estate on the store, so only few content can be featured. • You have tools to make your content more visible on your own. 3 Copyright © 2018 SAMSUNG All Rights reserved.
- 5. Merchandising HOW TO FIND SUCCESS ON THE STORE THINK LIKE YOUR CUSTOMERS GET NOTICED BY SAMSUNG VALIDATE YOUR CONTENT 4 Copyright © 2018 SAMSUNG All Rights reserved.
- 6. Merchandising THINK LIKE YOUR CUSTOMERS RESEARCH CHECK THE STORE COMPETE EFFECTIVELY AID DISCOVERY 5 Copyright © 2018 SAMSUNG All Rights reserved.
- 7. Merchandising AID DISCOVERY NAMING TAGGINGCATEGORIZATION 6 Copyright © 2018 SAMSUNG All Rights reserved.
- 8. Merchandising REAL-LIFE EXAMPLE 7 Copyright © 2018 SAMSUNG All Rights reserved.
- 9. Merchandising VALIDATE YOUR CONTENT SHARE IT ADVERTISE IT GET DOWNLOADS RECEIVE REVIEWS 8 Copyright © 2018 SAMSUNG All Rights reserved.
- 10. Merchandising GET NOTICED BY SAMSUNG Factors that influence featuring: • Background • Color theme • Iconography • Consistency • Customization level • Photography • Illustrations • 3D images • Animations Design Mix • Downloads • Revenue • Reviews • Special Benefit • New Features SubjectivityBusiness 9 Copyright © 2018 SAMSUNG All Rights reserved.
- 11. Merchandising SUPPORT FOR NEWCOMERS NEW & Noteworthy Collection Visibility into what’s coming 10 Copyright © 2018 SAMSUNG All Rights reserved.
- 12. Merchandising UPCOMING MOMENTS • Winter • Spring • Fall • Summer • Back to School • Black Friday • Football Season • Basketball Season Seasonal Other • New Year’s • Mardi Gras • Valentine’s Day • Lunar New Year • St. Patrick’s Day • Easter • Cinco De Mayo • Memorial Day • Flag Day • Independence Day • Labor Day • Halloween • Veteran's Day • Thanksgiving • Christmas U.S. Holidays 11 Copyright © 2018 SAMSUNG All Rights reserved.
- 13. Copyright © 2018 SAMSUNG All Rights reserved. www.samsungdevelopers.com Copyright © 2018 SAMSUNG All Rights reserved. samsungdevelopers @samsung_dev @samsung_dev support@samsungdevelopers.com CONTACTUS samsungdev