The document discusses the challenges of content management for internal and customer users and how a content management system (CMS) can help address these challenges. It provides examples of challenges such as managing content in multiple formats, different user access levels and rights, and content from multiple sources. It then describes how a CMS can help with data management, web templating, personalization, syndication, and digital rights management. The document also compares features of different CMS platforms and argues that Drupal is a robust option as it is open source, customizable with many modules, and offers both content management and social software capabilities.

1. Why CMS?
Why CMS?

2. Challenges of Multimedia Content Delivery System
Users
Network
Collaborate
Presentation
News Letter Pagination
Content
Analyze
Slide Shows Internal Criticize
Videos
Vid
Users
Banners
Links Text
Review Images
Participate
Contribute Consume

3. Challenges of Content Management for Internal Users and
Role of a Content Management System
Challenges of Content Management How a Good CMS help get through these Problems
• Multiple Formats Data management • Data management
This is the primary function of CMS, to manage the content on Web
h h f f h b
sites. Most CM systems use XML to tag the content and database
connectivity.
• Content Life‐Cycle Management • Web Life‐Cycle Management
Content Managers can approve and validate content before it goes live
on the Web by managing User rights. They can also control the time a
content element goes live and be removed
• Presenting Content • Web Templating
Web pages are created from templates. This allows your content
developers to concentrate on writing.
• Multiple User Needs • Personalization
CMS makes it that much easier to create personalized pages, this is
because the Web page design is separated from the content.
• Multiple Sources of Content • Syndication
Syndication allows you to share your Web content with other
corporations.
• Content Rights Protection
C t t Ri ht P t ti • Digital Rights Management
Digital Rights Management
As the copyright holder of content, whether it
be writing, audio or video, you have the opportunity
to provide high‐quality protected
access to your content.

4. Challenges of Content Management for Customer Users and
Role of a Content Management System
Challenges of Content Management How a Good CMS help get through these Problems
• Consumer Needs Multiple Formats of Content
C N d M li l F fC • All Content Formats and Customizable Navigation are key
and a Simple Navigation features of a CMS
• Users need to contribute and publish their •Content Management Frameworks support features
views. where consumers can also contribute in form of reviews,
where consumers can also contribute in form of reviews,
comments etc
• Users Need to network and collaborate with • The New Content Management framework allows users
our community members to network and collaborate with people of the community
• Multiple users would require multiple user • CMS allows allocating rights to users and thus offering
rights and access depth personalized workflows to different users.
• Multiple content types like product
information, editorial, News etc • CMS Content Structures can handle all content and its
complexity with ease.

5. Todays Content Management
Framework Requires ……
Framework Requires

6. A Content Management Framework
How does the Content
Various Customers expect
different experience based
Presentation Layer look to a customer of the
website.
on their requirements
q
The Content Architecture
User Content which the website wants
its customers to view
Internal users want to
Internal users want to
display various formats System The System Architecture
and category of content which runs the Website

7. Comparing CMS on Technical and Functional Parameters
Drupal Mambo Typo3 Movable Word Text
Type Press Pattern
Ease of install
Learning curve
Session control
User control
Extensibility
Scalability
Thermability
xHTML/CSS
**IBM analyzed all major CMS system and rated Drupal as the best.

8. Why Drupal?
Why Drupal?

9. Drupal a Fully Integrated CMS and a Content Management
Framework
Drupal Modules
Custom
Module •CMS
Customizable
Forums Technology •Community / Web 2.0
User Profiles •E‐commerce
E‐mail Event
Web logs
Notifications Calendar •1,800 available modules
•Hundreds of available
Expertise themes
•250K community
250K community
Drupal Core members
Content User
Taxonomy •Open source software –
Management Management zero licensing cost
•Implementation
Cost
•Commercial support
available ‐ annual
Localization Templating Syndication subscription
Drupal is a free software package that allows an individual or a community of users to easily publish, manage and organize a
wide variety of content on a website. Drupal is open‐source software distributed under the GPL ("GNU General Public License")
and is maintained and developed by a community of thousands of users and developers.

10. Drupal offers the best of both the worlds i.e. a Great Content
Management system and a robust Social Software Tool set
CONTENT USERS
WORKFLOW BLOGS / WIKIS
Social
Publishing
TAXONOMY FORUMS / COMMENTS
/
Systems
Content Social
SEARCH Management Software RATINGS
System Tools
RSS TAGGING
ANALYTICS SOCIAL NETWORKS

11. Drupal Architecture ensures all the stakeholders and requirements of a
content delivering / interaction platform are met
Drupal is a fully featured CMS (Content Management System)
CMS CMF Drupal
Drupal also plays a crucial role of CMF (Content Management Framework)
Block Menu Theme Key Features:
Presentation The User System helps manage
various users
The node System – (The “C” of
CMS) ensures content structuring
Taxonomy
User Node flexibility.
Appearance Separated from
df
Content Data/Logic ensuring control
Role Comment Type File Management
(uploads/downloads)
Content
Friendly with external Data
Friendly with external Data
Users Services (XMLRPC et al)
Efficient/Optimized and most Imp
Module
Flexible and easy to extend.
System
Intercept and Override
Intercept and Override
Locale
System

12. Robust and Flexible Presentation Architecture ensures flexibility
for the content publisher
Flexible Layout
Light Weight for Quick Download
@ Lower Internet Speed
Drag and Drop Block Views.
Rule Based View Creation

13. Drupal content structure ensure highly optimized SEO website
and thus low cost acquisition of visitors through Search Engines
q g g
Key Benefits :
•Ensures High SEO Rankings for
targeted keywords on Google and
other search engines.
•Easy implementation of analytics
•Easy implementation of analytics
tool ensures good understanding of
consumer preferences
Keyword Optimized
Keyword Optimized Search Engi
Meta Keyword &
Title Module
Title Module Friendly UR
Friendly UR
Description Module
D i ti M d l
XML
Google Analy
Google/Yahoo/MSN
Google/Yahoo/MSN HTML sitemap
HTML sitemap
Implementat
I l t t
sitemap
Website Structure
Advance Robots file
Ad R b t fil EO Coding
EO C di
Analysis

14. Drupal Content Architecture ensures easy manipulation of content
and easy content operations
Ease of Upload and Download of Content.
Easy Manipulation and Structure of content
by defining them as content Types and
using classifying them using taxonomy
Various operations are possible over content types, content fields,
taxonomy/category. e.g. for a section displayed below, content
selection rules and display filters are:
Content selection rules
• Node type belongs to News
• Sort by Node creation date
• Display 5 nodes only.
p y
Content Display format
• Title field only with link to node.
• Html UL Li format

15. Drupal User Architecture ensures the Marketing / Operation team to manage
various users by offering them personalized experience as well as control to
website operations
p
The user module allows users to register,
log in and logout.
The user module supports user roles.
The user module allows users to register, log in, and
log out. Users benefit from being able to sign on
because this associates content they create with
their account and allows various permissions to be
set for their roles.
The user module supports user roles, which can be
set up with fine‐grained permissions allowing each
role to do only what the administrator permits. Each
user is assigned one or more roles.

16. Drupal functionality Architecture ensures that customization required can be
easily handled and without complexities to handle once the system grows.
Controller Content Mgt System
index.php menu.module
path.module node.module
system.module comment.module
forum.module
View blog.module
phptemplate.engine image.module
CSS stylesheets
search.module
help.module
locale.module
Model
flexinode.module user.module
taxonomy.module statistics.module
RDFmetadata.module
RDFmetadata module syndication
database etc, etc.
abstraction API

17. Drupal Multi Tier System Architecture ensures that we have a tiered
architecture ensuring stable and easy to manage system
Presentation
Customer A
User Content
Apache System MySQL
Web Server
Browser
Drupal Database
Customer B
Customer Layer Web + Business Layer Information Layer

18. Iksula has a 4 step development process which ensures timely completion of
p j
project.

19. Drupal Implementations and Iksula Expertise
Drupal Implementations
Drupal Implementations
The Discovery Channel http://www.csi‐india.org/
The United Nations Forbes
Iksula Implementations

20. Drupal Features & Application
p pp
E‐commerce applications Corporate web sites
Community web portals
b l Intranet applications
Discussion/Forum sites Personal web sites or blogs
Social Networking sites Aficionado sites
Picture galleries
Resource directories
File uploads and downloads
Pod‐casting

21. So what will you get ?
Content Management System
Empower your staff to painlessly manage your website.
Design for growth
We make beautiful flexible web sites that are a pleasure to use.
Thriving Communities
Blogs, social networks, wikis & multi‐media.
.
Your car, Your Keys
We provide complete end user and developer training.
Scale to Millions
Scale to Millions
Industry leading cloud architecture, performance testing & tuning.
Succeed
Strategy that delivers results.

22. Iksula Services
• CMS & Drupal Consulting
We KNOW Drupal. Deciding to move your firm toward a Web 2.0 solution is no small step‐it
e O upa . ec d g to o e you to a d a eb .0 so ut o s o s a step t
takes commitment and a partner for the journey. That's where we come in.
• Drupal Implementation & Upgrades.
We have also found most of our clients do not just want an upgrade, they want to also
improve performance. Iksula has expertise is performing Drupal upgrades and extending
your capability simultaneously. We have integrated packages including site assessment,
module and core upgrading, security enhancement and customized functionality
improvements. Let us know if we can help you Achieve more.
• Drupal Hosting & Maintenance
Drupal Hosting & Maintenance
We can help maintain your site‐or more frequently we are asked to solve problems from
the initial build, or add new functionality, customize specific modules or improve the
performance of various.

23. Resources
http://tips.webdesign10.com/drupal/about‐drupal‐311.html
http://drupal.org/drupal‐services
http://acquia.com/

24. Why Drupal?
•CMS Traditional CMS options
•Community / Web come with several
Technology limitations, that Drupal
2.0
•E‐commerce
E addresses smoothly
addresses smoothly
•Development
•Design Expertise
•Customization
• CMS
Technology • Community / Web 2.0
•Expensive software
• E‐commerce
licenses
•Maintenance (0% Cost
license cost)
•Implementation • 1,800 available
modules
• Hundreds of available
Expertise
themes
• 250K community
250K community
members
• Open source software –
zero licensing cost
Drupal Cost
• Implementation
• Commercial support
available ‐ annual
subscription

25. Who use it
Drupal is very powerful and can be used for building large, complex sites.
So e e a p e upa s tes a e:
Some example Drupal sites are:
The United Nations Warner Brothers Records The Discovery Channel
Forbes SEObook.com AOL
Yahoo The New York Observer The Onion Aaron Wall's

26. CMS vs No CMS Comparison
The user System
The node System – (The C
The node System (The “C”
of CMS)
Appearance Separated from Key Functional Features of Drupal
Data/Logic • Blog, Forum included
Access Control • Searching built‐in
• RSS support
File Management • Multi‐language
(uploads/downloads) • Statistics, Tracking, Logging, Reporting
• Caching included
Friendly with external Data
Friendly with external Data • Installer with Profiles
• Installer with Profiles
Services (XMLRPC et al) • Taxonomy/Category/Tag
• Friendly URLs (Optimized for SEO!!)
Efficient/Optimized and most • Theme with Color‐changeable option
Imp Flexible and easy to
extend.
extend
Intercept and Override

27. System Architecture