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PICK YOUR BIC CAMPAIGN
A CASE STUDY BY STUDENT VILLAGE 2015
A case study by Student Village 2015
BIC NEEDED
STUDENTS TO
PICK THEIR BIC
IN NO TIME
AND STUDENT
VILLAGE HAD
TO MAKE IT
HAPPEN.
THE SKY
WAS THE LIMIT.
THE APP...
BIC WANTED STUDENT VILLAGE TO…
BUILD ENGAGEMENT BETWEEN THE BRAND AND YOUTH ON SOCIAL MEDIA PLATFORMS
STRENGTHEN BRAND AWA...
SOME OF THE TACTICS INCORPORATED
INCLUDED: ACTION, SOUND, PRIZES,
FUN AND FREEBIES!
CONCEPT AND APPLICATION
A case study b...
STUDENT VILLAGE TOOK A MULTIFACETED ENTERTAINMENT APPROACH
FUN ACTIVITIES
• PEN BALANCE
• IDENTIFY THAT
SONG
• DANCE OFF
•...
Trending at
UKZN and
UJ
campuses
Physical
student
reach in
excess of
240,000
students!
579,451
accounts
were
reached via
s...
FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA
CONTACT US @ SALES@STUDENTVILLAGE.CO.ZA
19 West Street, Houghton, 2198...
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Pick Your BIC Case Study by Student Village

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This is a case study created by Student Village about the Pick Your BIC Campaign it hosted.

Published in: Marketing
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Pick Your BIC Case Study by Student Village

  1. 1. PICK YOUR BIC CAMPAIGN A CASE STUDY BY STUDENT VILLAGE 2015 A case study by Student Village 2015
  2. 2. BIC NEEDED STUDENTS TO PICK THEIR BIC IN NO TIME AND STUDENT VILLAGE HAD TO MAKE IT HAPPEN. THE SKY WAS THE LIMIT. THE APPROACH A case study by Student Village 2015
  3. 3. BIC WANTED STUDENT VILLAGE TO… BUILD ENGAGEMENT BETWEEN THE BRAND AND YOUTH ON SOCIAL MEDIA PLATFORMS STRENGTHEN BRAND AWARENESS AT CAMPUSES AND ENGAGE IN A COOL WAY SHOWCASE THE BIC STATIONERY RANGE DISTRIBUTE BIC STUDENT PACKS A case study by Student Village 2015
  4. 4. SOME OF THE TACTICS INCORPORATED INCLUDED: ACTION, SOUND, PRIZES, FUN AND FREEBIES! CONCEPT AND APPLICATION A case study by Student Village 2015
  5. 5. STUDENT VILLAGE TOOK A MULTIFACETED ENTERTAINMENT APPROACH FUN ACTIVITIES • PEN BALANCE • IDENTIFY THAT SONG • DANCE OFF • OPEN MIC CONTEST SPECIAL APPEARANCES: • DJ SPHECTACULA • DJ NAVES ENTERTAINMENT: • SOUND EVENT A case study by Student Village 2015
  6. 6. Trending at UKZN and UJ campuses Physical student reach in excess of 240,000 students! 579,451 accounts were reached via social media RESULTS 6,000 samples distributed across 10 Campuses A case study by Student Village 2015
  7. 7. FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA CONTACT US @ SALES@STUDENTVILLAGE.CO.ZA 19 West Street, Houghton, 2198, JHB / PO Box 432, Melrose arch, 2076 A case study by Student Village 2015

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