The document introduces Hollrr as a social media tool that allows customers to recommend products to their friends through a personalized recommendation platform, encouraging businesses to integrate Hollrr into their existing social media strategies in order to convert fans into advocates who can attract new customers through viral word-of-mouth recommendations generated on Hollrr. It provides instructions for businesses to get started on Hollrr through a 5 step process of listing their product, encouraging fans on Twitter and Facebook to use Hollrr, blogging about Hollrr, and adding Hollrr recommendation buttons to social media profiles.

1. Turbocharge your
Social Media Marketing
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2. The 3rd tool in your social media toolbox
Customers talking about your FB Fan Page Existing fan base Your advocates New customers
product
!

f@#! Hi

Mom!
Listen to what your Connect with Convert fans
customers are saying your fans into advocates
Ensure customer Increase Attract new
satisfaction customer loyalty customers
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3. Hollrr turbocharges word-of-mouth
recommendations
How does Hollrr work?
Your #1 fans love …and they love Hollrr provides a …converting your
your company recommending it platform to do this #1 fans into your
to their friends quicker and easier best advocates
Biggest request we hear from entrepreneurs: “My customers love
to tell their friends about us…I just wish there was a way for
them to tell more friends”
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4. Why is Hollrr so effective?
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Recommend-
ations are
personal
Hollrr allows
people to build Like Twitter, Hollrr lets you follow Recommendations are received by
connections someone because you like the cool receptive listeners who trust the
stuff they keep recommending recommender
2
Recommenders
build reputation
and recognition
Hollrr allows people who are great We reward them with badges and
at spotting cool new products to ‘Chief’ status in their favorite
build reputation categories
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5. What can Hollrr do for you?
Integrate Hollrr with Encourage your Hollrrers connect with
existing social media fans to Hollrr! more Hollrrers
Social media Fans & customers #1 fans New fans Your Hollrrs go viral!
Sales
Sales
Sales
Connected customers Advocating fans ► Hollrrs go viral! ► lots
► incresed loyalty ► new customers ► of new customers ►
small sales increase bigger sales increase huge sales increase
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6. Hollrr is generating significant buzz
Front page
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7. 5 easy steps to Hollrr nirvana
Announce Hollrr on
Step Step Tell your Twitter Step
1 List your product 2 3 your Facebook Fan
fans to go Hollrr!
Page
Beginner Hollrring Novice Hollrring Intermediate Hollrring
• Go to http://hollrr.com/products • Grab your short URL from the • Don’t forget, FB posts with
• Enter your product details, top of your product’s Hollrr page images drive the most action!
upload your logo • Write a quick tweet, e.g.: • Pick-up your Hollrr logo here:
“Hello Twitters. Thank u for all http://bit.ly/HollrrLogos
• Voila… you’re ready to go.
your support. We are now on • Write your quick Facebook note,
Hollrr. If you wanna give us a and post it to your fans
shout-out, come checkout
http://hollrr.com/abcde”
Step
Blog about it. Step
Add „Hollrr This!‟
4 Encourage your 5 buttons to your Hollrr Nirvana
readers to Hollrr Social Media icons
Advanced Hollrring Expert Hollrring
• Write a blog. Even a quick post • The Hollrr button reminds fans,
works and makes it as easy as
• Introduce Hollrr and encourage possible to give YOU a Hollrr
them to give you a Hollrr.
Logos: http://bit.ly/HollrrLogos • Each product page has a link to
• Don’t forget… your #1 fans love a selection of buttons
your product and LOVE talking • Here’s a sample link for Nuun*:
about it! http://hollrr.com/products/nuun/buttons
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*: we love Nuun, btw. If you haven’t tried it, its awesome!

8. Any questions?
Always feel free to email us at
partner@hollrr.com
Or if you‟re in San Francisco, come
visit us:
Hollrr
Pier 38 – Suite 210
The Embarcadero
San Francisco, CA 94107
Happy Hollrring!
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