Web Directions Design 2018: We know an important part of creating a great user experience is getting the right information to the right person, at the right time. And a clear content strategy provides the framework to make this happen. But did you know that content strategy can help with more than words? It can embed empathy into your service, architect content systems that will deliver the experience you design and build robust teams with the right skills to sustain digital products. This presentation covers practical advice about other ways a content strategist can help with your projects, plus give you tips on incorporating content strategy into your own UX toolkit.