Marketing Term Paper Department of Management Studies Bangladesh University Of Professionals

1. PRAN
SAKIB MOHAMMED TURJO - 2024161007
MAMNOON AINAN HASSAN- 2024161071
ANIKA ZAMAN - 2024161105
SYED SANJEED AHMED - 19241109
SHOUREENFERDOUS - 2024161045
MARKETING ON THIS PANDEMIC

2. PROBLEM STATEMENT
LIMITED FOOD
EXPORT PRODUCT AND
FOOD
SELL DECREASE FOR RFL
AND PLASTIC
DISTRIBUTION AND
EMPLOYEE

3. LITERATURE
REVIEW
CORONA EFFECT
FOR PRAN-RFL
COMPANY
Corona virus is shaking up businesses and consumer behavior on a massive scale
People are buying theseproducts for their daily use and profits are being made
There are many Pran products that are not selling in this outbreak. Such as
plastic chairs or tables, PVC pipes, Duranta bicycle, Table fan, Sweet items etc
They are also trying for export food during this pandemic situation
They are focusing more manufacture for Daily food items rather than RFL items
Selling high scale such as Frozen food, Culinary item, Dairy item, Bakery item
Advertising to social media and television for food items

4. MARKETING CHANNEL
TV ADVERTISEMENT FACEBOOK ADVERTISEMENT YOUTUBE ADVERTISEMENT

5. METHODOLOGY
COLLECTION
PRAN is collecting milk from the 76 milk production centers daily. About 20,000 tones milks processingfor everyday
PRAN is able to handle 70% of the demands for mango juice in our country
2
1
3
4
The production of spices and spiceproducts are received from rural farmers. About 70,000 farmers workfor Pran
RFL produces over 300 types of plastic products, household items, furniture, different types PVC, doors, sheet etc

6. METHODOLOGY
ARRANGEMENT
6,500,000 455SHOP PEOPLE FOR MARKETING AND
PROMOTION

7. METHODOLOGY
DISTRIBUTION
RURAL AREA/RAW
MATERIAL/COMPONENT
WAREHOUSE
DISTRIBUTER
WHOLESALE
RETRAILER
CONSUMER

8. PRAN SELLING GRAPH

9. MOST SELLING PRODUCT (PRAN)
PRAN DAIRY
FROZEN FOODPRANCULINARY
PRAN BAKERY
BISCUIT
2019
2020
62%
75%
2019
2020
35%
45%
2019
2020
78%
90%
2019
2020
48%
72%

10. RFL SELLING GRAPH

11. FURNITURE
2019
2020
62%
25%
STATIONERY
2019
2020
75%
45%
AGRO
EQUIPEMENT
2019
2020
85%
55%
HOUSEHOLD
2019
2020
90%
45%
LESS SELLING PRODUCT (RFL)

12. RECOMMENDATION
• Produce more grocery item, food and bakery item
• In this situation company should be more active on social media
• Company should help their employees
• Company should fund for charity
• Increase personal care for the customers
• The companyshould set up effective channels for customers’ feedbacks and usethe latter constructively
• The employee should be upgradedas per their performance
• In order to get higher customer satisfaction, PRAN-RFL has to concentrate more on employee satisfaction, whichwill lead to higherquality of services
• Service department should be more reliable in ensuring that customers are constantly aware of their services

13. CONCLUSION
PRAN RFL group have some hard challenges in this pandemic. A clear shift to e-commerce has impacted
the organization, from supply chain to resourcing, to marketing. A ripple effect of losing its clients is the
loss of revenue. The health crisis seems to be driving larger basket sizes for offline retailers as
households stock up and would further push the trend that many of our clients are already seeing with
consumers switching to online purchases. The Corona virus is impacting consumer mobility, shifts in media
consumption habits, supply chains, such as shortages. With this dynamic situation, companies need to plan
their next marketing moves wisely to either mitigate downside risk or capture all the upside that’s
possible. We really hope that after this pandemic situation they will come back with strongly and add value
our economy again.

14. THANK YOU