1. SUMMARY
Driven to excel and open to experiment – this is my approach towards every
assignment undertaken. My objective is capitalize on my vast and diverse
experience, focusing in the fields of digital marketing, brand management, sales
and business consultancy to meet organizational and personal goals
EXPERIENCE
Nov2013 – December 2015
Assistant Manager (Digital marketing and Brand Management)
Manipal International University (Nilai, Malaysia)
> Lead Generation and Enrolment Sales
o Set up lead generation platformthrough the digital mediumfor the first
time in the University and generated more than 60% of the total leads
within 6 months.
o Drove the digital leadsconversion programand achieved 40%of the
enrolment sales in a year’s time.
> Lead Engagement and website enhancement
o Approximately Ten Emails/ Twenty SMS/ Four Webinars/ Two campaigns
engagement done with help of extended teams ever month. Responsible
for communication and content for the various electronic Media Displays
o Assisted in establishingthenew website for the university – content
creation,photo shoot, search engine optimization
> Functional consultancy and Process Implementation –
o Converted the complete admission processto a paperless onlineprocess -
Requirement gathering, functional analysis, and Implementation and User
acceptancetesting alongwith constantimprovisation.
o Developed the Lead Management System, and creatingBusiness
Intelligencereports for constant business processmonitoring
> Branding, Communication and Media Planning
o Conducted monthly events to make MIU proposition stronger
o Created Media plans includingprint,radio on a quarterly basisincluding
budgeting, marketing research and implementation; External branding
includingbillboards,streetbuntings; Indoor branding and execution
Apr 2010 – Aug 2013
Senior Associate Consultant – HR and Business development
Infosys Ltd (Bangalore, India)
> Functional Consultantfor PeopleSoft HCM 9.1 and CRM 9
Product customization,Productdevelopment, Productdetailingand
stabilization,Testingphasecoordination and management and OnlineTesting
Management
Sajina Venugopal Chhabra
Current Address: P1 – 104 Block A1,
Abdul Aziz Bulding, Al Nahda,
Sharjah, United Arab Emirates
Permanent Address: 68/5/3&4;
Samrudhi; 4th B Cross; 80 Ft Road;
Indiranagar; Bangalore – 560038;
Karnataka, India
Email: sajina.venugopal@gmail.com
Contact: +971 56885 2493
D.O.B: 10th February 1985
Interests:
Professional Bharatanatyam Dancer
(Have a Master’s Degree in Fine
Arts)
Languages Known:
English (R, W, S)
Malayalam (R, S, Mother Tongue)
Hindi (R, W, S)
Marital Status: Married

2. Page 2
Mar 2007 – Jun 2008
Software Test Engineer
Cerner Healthcare Pvt. Ltd (Bangalore, India)
> Execution of Integration/Feature/Regression test cases for automated solutions
in the Healthcaredomain
EDUCATION
Year Institute/University Course Percent
2008-2010 T. A. Pai Management Institute
(TAPMI), Manipal
PGDM / MBA
( Marketing - major
and Systems – minor)
71.5%
2003-2007 R.V.C.E. /V.T.U B.E. (Biotechnology) 81.4%
CERTIFICATIONS
 PRINCE2 Foundation certified in Project Management
 PRINCE2 Practitioner certified in ProjectManagement
 Digital marketing -Google certification currently undergoing
AWARDS AND ACHIEVEMENTS
 Undergone internship at Dr. Reddy’s laboratories (Hyderabad,India) to
Evaluate the attributes and content of various sources of information available
to the physicians.
 Worked for an NGO – CRY Foundation (Bangalore,India) to find out the
various CSR activities conducted by Corporate in India.
 Graded artistof National Television of India (Doordarshan)
 Led a Team of 40 members for an Intra- TAPMI cultural fest,EPISODE
 Member of Event Management Committee, BrandScan ( India ‘s Largest
Market research fair)
 Treasurer of the Biosken- a biotechnology forum in R V College of Engineering.
 Organized “Helix-06”- a techno-cultural fest in RVCE
REFERENCES
References are availableupon request.