This document discusses how remarketing can boost PPC conversions. It explains that remarketing allows a second chance to gain conversions from visitors who were not converted on their first site visit. Typical website conversion rates are low, at 0.5-10%, meaning up to 99.5% of visits are wasted. The document then describes how remarketing works by tagging the site, identifying visitors via cookies to build an audience, and then re-advertising to that audience on other sites. However, it notes that remarketing messages need to provide value rather than just saying "Buy Now". It provides several examples of how remarketing can be used more cleverly, such as targeting different types of visitors.

2. @SagittariusMktg @joshwhiten
Josh Whiten
DigitalMarketingDirector.
improving your
ppc
conversions.

3. @SagittariusMktg @joshwhiten
what we’ll cover.
› Using Remarketing to boost PPC conversions.
› Extending PPC onto more online channels.

4. what is
remarketing?
a revolutionarynew low
cost marketingtechnique.
remarketingprovidesa
secondchanceto gain
conversions.
@SagittariusMktg @joshwhiten

5. @SagittariusMktg @joshwhiten
John Wanamaker,
1838-1922
a challenge for over 100
years...
“half my
advertisingis
wasted,I just don’t
know whichhalf.”

6. with digital it’s even worse.
@SagittariusMktg @joshwhiten

7. @SagittariusMktg @joshwhiten
typical website conversion
rates of 0.5%-10%.

8. up to 99.5% of visits are wasted.
@SagittariusMktg @joshwhiten

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70% of people abandon
their shopping cart.

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but remarketing can help!

11. 1. add a tag from an ad
platform throughout your site.
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12. @SagittariusMktg @joshwhiten
2. ad platform identifies
visitors via cookies and
builds an audience.

13. @SagittariusMktg @joshwhiten
3. ad platform lets you
advertise to audience
members elsewhere and
afterwards.

14. this means you can:
› Continue the conversation
› Bring users back into your conversion funnel
› Increase your online conversions
@SagittariusMktg @joshwhiten

15. you can do remarketing on:
› Google AdWords Search
› Google Display Network
› Facebook Ads
› Twitter Ads
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BUT there’s good and
bad remarketing.

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‘Buy This Handbag’

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‘Buy This Handbag’

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‘BUY THIS
HANDBAG!!’

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instead, offer some value.

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Promotions
Content
Evidence
Trial

26. more clever uses:
› Target visitors who viewed certain pages.
› Target visitors who did not complete an action.
› Target visitors who have completed an action.
@SagittariusMktg

27. even more clever uses:
› Remarket to your own email list online.
› Build a remarketing list from YouTube viewers.
› Buy in cheap traffic, then retarget visitors.
@SagittariusMktg

28. when to use remarketing:
› If you want more of any type of conversion.
› If you’re paying for traffic.
› If your users compare or research online.
@SagittariusMktg

29. @SagittariusMktg
Questions?