As part of my Gamification course under Wharton University, in this project I created a gamification system to engage city residents with exercise and fitness and to improve the overall City's Health!

1. Fitness for self, fitness for all – Gamification to improve City Health
Report by Sagar Ladhwani
Project Part II: Motivation You are approached by Ryan Morrison, the mayor of a medium-sized
city in the Midwest of the United States. He has heard that you know a lot about gamification and
believes that gamification techniques can transform city government.
He would like to start with the health of city employees. The city has 50,000 employees and they
happen to have exactly the same rates of obesity as the U.S. average: 34.4% overweight (but not
obese) and 33.9% of them are obese. 53.1% of the city’s employees do not meet the U.S. Physical
Activity Guidelines for aerobic physical activity and 76% of them fail to meet the Guidelines for
muscle-strengthening activity. The city pays for health benefits for its employees and this cost is a
huge part of the city budget. Economists in Mayor Morrison’s office have estimated that a 3%
improvement in the average physical fitness of city employees would amount to a US$94 million
reduction in annual city health costs; a 5% improvement would save US$188 million. Describe in
general terms a gamified system that could effectively motivate behavior change to address
the challenge presented above. Specifically, explain how the system would effectively
incorporate intrinsic motivation, extrinsic motivation, or both. Your answer should address the
fact that this is an internal gamification project, targeted at the institutional goals of the city
government. The system can use any technology (or no technology!), so long as the resources
required seem justified by the scope of the opportunity.
Exercise:
o Thursday-Sunday Exercise Club(Forstarters):
 We can have communityworkoutssessionslikecommunitygatheringsontwo
daysof the week(Thursday&Sunday) whereineverycityemployee will have to
reportto theirdepartmentsonpre-decidedmorningsessionswhere acoach
will helpthemwithtrainingexercisesandyogatype of activities.
 Incentive Reward:Everymemberwho participateswillbe enrolledinthe
‘Champions-for-Health-Care’clubandwouldbe awardedwithcertificatesand
otherrecognitionsatthe endof the monthfamilymeetinginfrontof their
familiesandcommunitywhereintheirperformance willbe applauded
o MonthlyMarathons:
 A city-level eventorganizedincollaborationacrossdepartmentsforwhicheach
and everyparticipantwillbe givenadayoff at work andto all the participants
additional couponscanbe providedwhichcanbe availedforbuyingproductsin
the eventorganizedforthem

2.  To instill afeelingof belongingtothe same department,participantscanget
same patternand colorclotheslike thatof cricketor football teamsandat the
endof it,the picturesthatwill be takenwill be postedin the office andalsoon
the dept.website
EatingHabits:
o Save money,eatfitand donate toa cause of your choice:
 In the foodcourt of the departments,special discountscanbe providedof
healthyfoodslike fruitsandsalads.(Forthe discounts,new healthyproduct
companiesof the marketcan be invitedsotheygetexposedtopotential
customersandalsogain free publicitybyassociation withsuchamission)
 The additional moneythatemployeessave onthe purchase of those foodscan
be donatedto a NGO of theirchoice
Gamification:
 Above campaignsandstrategiesthatcaterto intrinsicandextrinsicgoalscanbe boostedand
regulatedwiththe helpof Gamificationsystemsorplatformslike aninternalwebsite portal
departmentwise orafull-fledgedapp
 Personal orpre-definedfitnessgoalscanbe achievedinthe appand badgescan be provided
that can be displayedonthe platformandsharedinthe social circles
 Pointssystemscanbe usedthat can leadto:
o Bonus (Monetaryrewards) orPrivilegesandStatus appeal amongthe org
o QuarterlyDept.Rankingsandcompetitionscanbe heldwhereinbetterperforming
departmentsgetbenefitssuchastax rebate and higherbudgets
o Individual performancecanbe rewardedbased onhow much weightyoulose (Percent
of yourtotal weightloss) andmostactive userscan gettags of ‘Dept.Champion’(Area
Influencer)
Above systemscanbe implementedIndividuallyorincollaborationwitheachothertotargetboth
intrinsicandextrinsicmotivationsandthe social involvementscale of the projectwill make sure that
eventhe leastinterested(Amotivated) peopleparticipateaswell.Thus,attackingthe entire city’sover-
weightsituation!