1. Creating a Jr. Buyer Position

2. We know that year
after year the
confectionary set is
growing!
Right now the Chocolate Mass Market is estimated to be 20.8 Billion as a
whole for conventional, specialty, and premium chocolate. That’s not
even including mint, gums, and candy in our confection set.

3. Shattuck Avenue Confectionery Set

4. Competitor: Whole Foods Market - Gilman

5. Competitor: Berkeley Bowl West

6. Berkeley
Bowl West
Cont...

7. Transition
Jr. Buyer role can be a cross
functional role with CMA duties
while building a category with
guidance from Sr. Buyers
Andronico’s can develop
the confectionary category
using Bottleshop methods

8. How it can work
Step 1
Purchase
Create unique factors like
evaluating local
chocolatiers, premium,
and specialty…
Step 2
Activate
Set up chocolate tastings
like the Bottleshop
calendar. Teach people
how to taste chocolate
like a fine wine. Engage
with a store employee at
each location to talk to
customers about product.
Step 3
Long Term
Brand the set. Just like
FitMarket, you can brand
the confectionary set, so
while people are
shopping they know they
can fulfill other needs.

9. Other Current Trends in Headlines...
Chewy candy segment is far from
‘stuck’
Category sees nearly
8 percent growth as of May 2015
and adults are buying candy more!
themselves...
Product from Sugarfina