5. JOB BOARD.
We started a free jobs board
CORPORATE SUPER.
Super Intra-fund Advice
INSTITUTIONAL PARTNERSHIPS.
Partnering with institutions
ECOSYSTEM PARTNERSHIPS.
Partnering with those that fit into our customer lifecycle
WHAT NEXT?
EXPERIMENT.
6. EXPERIMENT 1:
THE FREE JOBS
BOARD
1/10
01 CUSTOMER ACQUISTION FOCUSED
02 1000S OF PEOPLE TO THE PLATFORM
03 FAILED TO CONVERT PEOPLE
KEY LEARNINGS:
We knew we could drive people to the
platform but they weren't converting.
Some things work. Some things don't.
There's no harm in saying 'we failed'.
7. EXPERIMENT 2:
CORPORATE
SUPER
6/10
01 ACQUIRED LOTS OF CUSTOMERS
02 DELAYS IN MONETISATION
03 PIVOTED THEM INTO A PAID MODEL
THAT TURNED OUT TO BE EFFICIENT
KEY LEARNINGS:
Lots of friction with back office and legacy
business. We acquired customers but not
paid revenue. Managed to pivot them into
a paid model.
8. EXPERIMENT 3:
INSTITUTIONAL
PARTNERSHIPS
8.5/10
01 WE WORKED WITH ANZ
02 PAID TO WORK WITH THEM
03 VERY EFFECTIVE - 1000S OF NEW
BUSINESSES
KEY LEARNINGS:
Even though we helped them go to market,
don't presume that a strategic partner is good
at go to market. They may not know their
customers and distribution channels.