Data & Architecture Bootcamp Presentation

1. Designing
Onboarding Metrics
(a.k.a measuring
friction)
SaaStock ‘19 - Data & Architecture Bootcamp
Ernesto Ongaro, Data Analyst @ Looker Dublin

3. Examples of removing
friction

4. vs

5. vs

6. vs

7. vs

9. Adding simplicity isn’t
that simple

10. “I apologize for such a
long letter - I didn't have
time to write a short
one.”
― Mark Twain

12. Agenda
1 Introductions
2 Exercise: Mapping onboarding journeys & metrics
3 Analytics Architecture Options
4 How-to: Event Data -> Metrics
©Looker2018.Confidential

13. Onboarding:
Signup/Activation
Getting Value
[Monetization]

14. Hypercasual Game
Example

15. Your Turn: Midcore Game
1) Document each step in onboarding
journey (install -> play)
2) Design metrics for each step
3) Suggest a product change
4) Suggest which metric that change
affects
Think about:
● Time to value
● Time to monetize

16. Your Turn: Your Company
1) Document each step in onboarding
journey (install -> value)
2) Design metrics for each step
3) Suggest a product change
4) Suggest which metric that change
affects
Think about:
● Time to value
● Time to monetize

17. Tech: Two Types of
Architectures
(Events vs DWH)

18. Tech: Examples of using
event architecture

19. ©Looker2018.Confidential