The 365 Day Trade Show
                                       July 15, 2009

 Presented by:    Richard Brasser
           ...
But how do you extend the
          engagement…
without vastly increasing the costs?
The 365 Day
Trade Show
$25,000 for 3 days
        or
 $3,041,667 over
 the entire year
STRATEGY 1
Engagement
STRATEGY 2
 Resources
STRATEGY 3
  Content
Ask Yourself…
   What is your end goal?

    Educate Prospects?
    Finalize a Transaction?
    Build Key Relationships...
Educate Prospects?
Finalize a Transaction?
Build Key Relationships?
Introduce a New Product?
Increase Brand Awareness?
STRATEGY 4
Management
STRATEGY 5
Refinement and
  Adjustment
Common Mistakes!
• 81% were more
 likely to take a call
 from an EquiFirst
 representative

•87% expressed a
 greater awareness
 of EquiFir...
Next Webinar:
“Marketing 3.0 for Dummies”

       August 5, 2009
        2:00pm EST
Q&A
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
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The 365 day trade show

  1. 1. The 365 Day Trade Show July 15, 2009 Presented by: Richard Brasser CEO The Targeted Group Twitter: #thetg
  2. 2. But how do you extend the engagement… without vastly increasing the costs?
  3. 3. The 365 Day Trade Show
  4. 4. $25,000 for 3 days or $3,041,667 over the entire year
  5. 5. STRATEGY 1 Engagement
  6. 6. STRATEGY 2 Resources
  7. 7. STRATEGY 3 Content
  8. 8. Ask Yourself… What is your end goal?  Educate Prospects?  Finalize a Transaction?  Build Key Relationships?  Introduce New Products?  Increase Brand Awareness? Your content needs to match!
  9. 9. Educate Prospects?
  10. 10. Finalize a Transaction?
  11. 11. Build Key Relationships?
  12. 12. Introduce a New Product?
  13. 13. Increase Brand Awareness?
  14. 14. STRATEGY 4 Management
  15. 15. STRATEGY 5 Refinement and Adjustment
  16. 16. Common Mistakes!
  17. 17. • 81% were more likely to take a call from an EquiFirst representative •87% expressed a greater awareness of EquiFirst and its services •2/3 were more likely to do business with EquiFirst
  18. 18. Next Webinar: “Marketing 3.0 for Dummies” August 5, 2009 2:00pm EST
  19. 19. Q&A

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