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The Good, the Bad & the Ugly... Lessons from scaling Marketing at LinkedIn & Pipedrive

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SaaStock
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Laurence Bret-Stern - CRO, Pipedrive at SaaStock on Tour, London, March 2018

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THE GOOD THE BAD THE UGLY Lessons from Scaling Marketing at LinkedIn and Pipedrive Laurence Bret Stern – SaaStock Tour London
It could have Been a nice Start...
Building EMEA Marketing
& Launching LinkedIn France
Lots of Opportunities
No time to hire
That went pretty badly
8 Learning from My Mistakes
7 Fantastic Years
My Next Play
Mental and Physical Preparation
Culture Immersion
Priority to Talent
Armed with Biz Analytics Capabilities
15 (re)Creating a Distinctive Brand
Building A Scalable Growth Engine
Balancing Volume Vs. Value
18 6 Months In the Job
1 Be prepared 2 Pick your battles 3 Hire fast, fire faster 4 Under-promise, over-deliver 5 Don’t forget your are a Marketer 6 Keep your friends close And your enemies closer
Credits Photographs by Unsplash, Jarek Joepera & Fastgrow

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The Good, the Bad & the Ugly... Lessons from scaling Marketing at LinkedIn & Pipedrive