Recommended
More Related Content
What's hot
What's hot (12)
Similar to Internet as media
Similar to Internet as media (20)
Recently uploaded
Recently uploaded (20)
Internet as media
- 1. INTERNET AS MEDIA Submitted: Rahul Kumar Singh 350438 Sushil Kumar 350408
- 2. CONTENT • About internet URL, Domain name. • Internet as media • Banner, Buttons, hypertext, portals • Factors affecting page views • Search engine advertising/Search marketing • Measuring online advertising audience
- 3. INTERNET • Internet is a computer network, it is also called an information superhighways or cyberspace. • It allows us to interact with one another in real time. • Internet have two types of computers connected to it – client & server. • Domain name: .com, .net, .gov, .edu, .mil, .org, .in, .uk. • Website – “a set of related web pages located under a single domain name.”
- 4. • The consumers can read a magazine or newspaper of their choice electronically. • Net is used for brand building. • It can be used to increase the traffic to the advertisers website. • Link provide a pathway from one website to another. • Net ads uses links which could be banner, buttons, hyper-text, ad banner. INTERNET AS MEDIA
- 5. • Ad banners: A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising enables attracting traffic to a website by linking to the website of the advertiser. • Buttons are often placed towards the middle of a page on the left or right sides of a web page. • Hypertext refers to a word, phrase or chunk of text that can be linked to another document or text. "Nuke" LaLoosh once opined: "I love winning, man. ... It's like better than losing."
- 7. Factors affecting page views / traffic. • Blind spots: a particular page may be downloaded but the user may not actually look at the content. • Text only browsing: Some software programme are used to view only texts, shorn of all images. • Ad position: an ad appearing at the bottom of the page might be missed. • Errors: in the loading, everything is not loaded correctly. • Interruptions: various commands like stop, leave back, may interrupt or affect the downloading of an ad.
- 8. SEARCH ENGINE ADVERTISING/ MARKETING • Portals: a portal allows a net user access to different themes and topics with ease. Horizontal & vertical • Search engines: search service should be so effective that it attracts enough people for selling advertising. • In search marketing advertisers would pay in search marketing if the users clicked on advertised links. It is a real time market research tool. Advertiser buy keywords in such a way that their link appears first. example: google analytics, google ads, etc. • If you choose the word intelligently it pays off.
- 9. MEASURING ONLINE ADVERTISING AUDIENCE • Hits: refers to a file loaded into a browser. • Page views/impression: Loading of one page into the user’s browser. A single page may have more than one hit. Sometimes, a page would have been stored from earlier viewing, and user would see the wrong ad; caching. • Ad views: how many times the ad has been viewed(IP address) • Click- through: users who click on the banners ad can be counted, advertiser can opt for pay per click.
- 10. Thank you We don’t have choice on whether we use internet media, The question is “how well we use it”