The document presents a manufacturing model and discusses Printvenue, an online commercial printing company. It provides details about Printvenue's founders, products, expansion plans, location, competitors, strengths, weaknesses, opportunities, threats, suppliers, security measures, payment system, challenges, and suggestions. Printvenue offers over 300 customized printing products and plans to expand globally, but faces threats from competitors and high costs.

1. MANUFACTURING MODEL
PRESENTED BY:
E.SURESH(138919)
G.SIVA SREE(138920)
ARUNMAI(138921)
G.SIRI (138922)

2. Manufacturing Model
Suppliers
Manufacturers
s
Delivery Customer
Places an order
If stock is not available with manufacturer ,
procure from supplier

3. About Print venue.com
• New standard of quality and service for online commercial
printing
• Founded by Sourabh Kochhar in june 2012,ex employee of
Mc.kinsey&co.
• Started business by printing business cards and now it has
expanded product portfolio to 200 items.
• Expanding business into Singapore.
• It is funded by Rocket Internet Group headquartered at Berlin.

4. Products

5. Web architecture

6. Framework

7. • Expansion Plans:
Expanding into major markets like Singapore which
accounts for about 15% of the total revenue
Plans to expand into south east Asian countries.
• Location and Facilities:
Located at Gurgoan It has 500 skus ( Stock Keeping Units)

8. Competitive comparisons
• Printvenue offers diverse
product of more than 300.
• Its customization and delivery
is expensive
• Doesn’t provide printing for
home parties.
• Also provides Kitchen ware
(but very less designs)which
other websites do not provide.
• Several players like Vista
print,printo, Delhi based
Printbazaar and printland are
its major competitors.
Printland offers printing
solutions for home parties and
offer products at low cost
• Print bazaar also offers
printing solutions for home
parties
• Vista print has an edge over
printvenue in providing low
cost and few products which
are not sufficiently available in
printvenue like laptop bags.

9. STRENGTHS WEAKNESSES
1. Provides product diversification
2. Offers customized products
3. Offers quality products
4. Expanded its customer base in a short
span
5. High secure payments
1. Limited to only few brands
2. Too costly
3. Reach ability
4. Inventory maintenance
5. Charges more on the services they
provide .
6. Weak logistics.
OPPORTUNITIES THREATS
1. Can provide customized kitchen
designs
2. Can increase its target segmentation
3. Can expand globally
1. Competitors like Vistaprint.
2. Local sellers.
SWOT ANALYSIS:

10. Suppliers
• Pens- Parker , symphony , imperial , Cobalt ,
Sheaffer.
• Pen drives – HP , PNY hook attacher .
• Bags- Kara
• Wallets – Kara

11. Security
• Uses SSL(Secure Socket Layer) protocol for payments
• GeoTrust maintains the security
• This is a large digital certificate provider
• GeoTrust is acquired from Verisign by Semantic for $1.28b
• Collaberated with 17 banks.

12. PAYMENT SYSTEM

13. Challenges
• Reachability to all the age-groups .
• Reachability to rural India
• Customization in a country like India where we have diverse
cultures and complexities.
• Inventory maintenance.

14. Suggestions
• Promote intensively through social networking sites,
Television Ads.
• Cut shipping charges by maintaining good logistics.
• Charging for COD may not attract many customers.This
should be given a thought

15. References
• Kenneth c.Laudon “e-commerce” 2008, 4/e.
• http://www.printvenue-blog.
com/2013/11/printvenuecom-zooming-ahead-
with-rocket.html retrieved on 4/08/2014
at 7:30 p.m
• http://www.printvenue.com/ retrieved on
4/08/2014 at 7:00 p.m
• http://in.linkedin.com/in/saurabhkochhar
retrieved on 4/08/2014 at 7:36 p.m
• http://infobros.com/tag/printvenue/ retrieved
on 4/08/2014 at 9:40 p.m