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Uap branding presentation
1. UAP
A
company
that
distributes
locksmith
supplies,
with
a
focus
on
customer
service
and
ethical
considera;ons.
2. Key
Aspects:
Values:
Personality:
-‐Quality
Products
-‐Friendly
Service
-‐Reasonable
prices
-‐Security
in
your
own
home
-‐
‘Quality
Products
that
don’t
cost
the
earth’
-‐Aimed
at
Locksmiths
-‐Wholesale
and
logis;cs
-‐Ethical
approach
-‐Informa;ve
customer
services
-‐Friendly
-‐Helpful
-‐Personal
-‐Professional
-‐Strong
-‐Proud
3. Mission
Statement
To
provide
high
quality
products
to
locksmiths
at
a
reasonable
price
and
helpful
customer
service
with
full
considera;ons
to
the
ethical
running
of
the
company.
5. Changes
to
be
made:
Not
Instantly
obvious
what
they
did
Too
cold
and
impersonal
(In
actual
fact
they
were
very
helpful
and
personal
in
their
approach.)
Confusing
number
of
different
areas
with
no
unifying
branding
Con;nuity
