IILM ACADEMY OF HIGHER LEARNING JAIPUR NIDHI JAIN PGDM 12-14
Maruti suzuki India ltd.(MSIL)is a leading manufacturer of four wheeler in India. The Company is a subsidiary of Suzuki Motor Corporation . In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry. 1981- MARUTI UDYOG LTD was incorporated on under the INDIAN COMPANIES ACT, 1956. 1982- License and Joint Venture agreement signed between Maruti Udyog Ltd. & Suzuki Motor Corporation Japan(SMC ). And Maruti udyog limited was renamed as Maruti suzuki India limited. Maruti Suzuki was born on in 1983. First modern car launched by Maruti Suzuki in India. 1987- First lot of 500 cars exported to Hungary 1992- SMC increases its stake in Maruti to 50 percent.
• 2002- Maruti Finance in Mumbai with 10 Finance companies is introduced.Children’s park inaugurated in Delhi. SMC acquires majority stake in MUL(increases to 54.2%).• 2003- IPO (JUNE- ISSUE oversubscribed 11.2 times) Maruti gets listed on BSEand NSE- July.• 2006- New car plant and the diesel engine facility commences operationsduring 2006-2007 at Manesar, Haryana. In November Maruti inaugurated a newInstitute of Training and Research( IDTR) set up as a collaborative project withDelhi Government at Sarai Kale Khan in South Delhi.• 2007- Board of Directors give approval to new name MUL to become MarutiSuzuki India Limited. Corporate Social Responsibility: adopts three villages inManesar .• In 17 September 2007 it market leader in India.• 2008- M-800 crosses 25 lakh mark. MSIL celebrates its Silver Jubilee. MSILlaunches National Road Safety Program.• 2009- A-STAR or Suzuki Alto debuts at Geneva Motor Show sales begins.Capacity to manufacture expanded from 800,000 to a million units( Gurgaon plusManesar plants) annually
ORGANIZATION STRUCTURE MANAGING DIRECTOR Shinzo Nakanishi CHAIRMAN OF THE BOARD R.Bhargava DIRECTORSDavinder Osamo Pallavi Amal ManvinderBrar Suzuki Shroff Ganguli Banga
Maruti Suzuki is India’s and Nepals number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan.
MARUTI CARS ECO WAGON-R RITZ ALTO SWIFT ZEN ESTILO SX4 MARUTI- 800
Maruti Suzuki Swift On Road price : to4.22 Lakh to 5.30 LakhOn RoadPrice : to6.25 Lakh On Road to 7.40 Price : to 10 Lakh Lakh to 12 Lakh
OBJECTIVES Modernization of the IndianAutomobile Industry. Production of fuel-efficientvehicles to conserve scarceresources. Production of large number ofmotor vehicles which wasnecessary for economic growth.
The major competitors for Maruti cars are; Hyundai Motor India Limited Tata Motors Hindustan Motors Mahindra & Mahindra Toyota
INDIAN AWARDS No. 1 in Initial Quality Study – JD Power Total Customer Satisfaction - TNS Study . Car of the Year - BS Motoring . Car of the Year - CNBC Autocar . Best Value for Money Car .Viewers Choice - CNBC Autocar.
CNBC Autocar Best Design and Styling . Small Car of the Year - NDTV Profit . Design Car of the Year - BBC Top Gear . Car of the Year - Overdrive Number one premiumcompact car in – JD POWER INDIA APEAL STUDY 2007. MARUTI SUZUKI WINS “GOLDEN PEACOCK ECO- INNOVATION AWARD.