Strategic Brand Shift for Mitsubishi Materials Corporation of India (MMCI)
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Driving and communicating a brand’s transformation from being a sales-centric commodity vendor to an customer-centric solutions partner
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Strategic Brand Shift for Mitsubishi Materials Corporation of India (MMCI)
- 2. Qualitative Research, Advanced Email Analytics, Brand Strategy, Corporate Identity Design, Detailed Brand and Design Guidelines Manual, Brand Collateral Design, Brand Communication Design Client: Mitsubishi Materials Corporation of India ©LokusDesignPvt.Ltd.,Pune,2020
- 3. One of the core companies of the iconic Mitsubishi Group, the Mitsubishi Materials Corporation (MMC) is a leading player in the global Advanced Materials and Tools Industry. The Brand has been built on the promise of prompt and active contribution to the customer success with the dedication of a professional craftsman. The Indian arm of the Business, MMC India (MMCI), however, struggled to make an impact in this regard. Our ongoing partnership with MMCI has transformed the brand, its organization, and its communication to align with its Core. Our efforts have helped the organization evolve from being sales-driven and cost-centered to being customer relationship-driven and value-centered. They have helped the Brand generate strong recall and preference as a reliable partner for metal cutting solutions for better productivity and superior business performance. ©LokusDesignPvt.Ltd.,Pune,2020
- 4. When MMCI was Complimented and when MMCI was Criticized Price&&&CPC& 28%& Innova1on& 7%& Service&and& solu1ons& 35%& Quality&and& performance& 28%& Technology& 2%& Leaders in Cutting tool industry have common attributes such as better service & solutions, quality products and 0" 5" 10" 15" 20" 25" 30" 35" 0" 2" 4" 6" 8" 10" 12" Mitsubishi gets an average rating of 4.80. Where a majority of clients gave a scores of 5-6.! ! Leaders in cutting tool industry have common attributes such as better service & solutions, quality products and effective CPC. These factors are the most important for consumers that lead to increased sales Mitsubishi gets an average rating of 4.80 where a majority of clients give a score of 5- 6 1 - Tech Sensitivity 10 - Price Sensitivity Brand Attributes of Market Leader Vs. MMCI Avg. Response Time (Hrs.) by departments What are MMCI customers talking about? 40,399 emails- a combination of HTML and text files- analyzed 103 customers interviewed from across India Advanced Email Analytics and In-depth Qualitative Research ©LokusDesignPvt.Ltd.,Pune,2020
- 5. PerceivedServiceAdvantage Perceived Price Advantage 1 2 3 4 5 1 2 3 4 5 Ideal Service FactorIdeal Satisfaction Area Ideal Price Factor PerceivedServiceAdvantage Perceived Price Advantage 1 2 3 4 5 1 2 3 4 5 Ideal Service FactorIdeal Satisfaction Area Ideal Price Factor Challenger Competition Market Leader Price Vs. Service Advantage Advanced Email Analytics and In-depth Qualitative Research ©LokusDesignPvt.Ltd.,Pune,2020
- 6. Strategic Brand Shift Workshop ©LokusDesignPvt.Ltd.,Pune,2020
- 7. Strategic Brand Shift Workshop ©LokusDesignPvt.Ltd.,Pune,2020
- 8. The MMCI Way: The Reliable Partner in Metal Cutting Solutions for Better Productivity and Superior Business Performance Strategic Brand Shift Workshop: Outcome ©LokusDesignPvt.Ltd.,Pune,2020
- 9. Corporate Identity and Visual Language Design ©LokusDesignPvt.Ltd.,Pune,2020
- 23. Connect with us: 17-A, Gandharva, Near Hotel Abhishek, Erandwane, Pune 411004, India info@lokusdesign.com +91 99210 44300