Transforming Big data to Actionable Insights – Building Sustainable Differentiation By Sukanyya Misra SVP & Group Head, South Asia Mastercard

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Transforming Big data to Actionable Insights
Building Sustainable Differentiation
MASTERCARD ADVISORS
December 2016
Dr. Sukanyya Misra
SVP, Mastercard Advisors
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SOCIAL
BIG DATA
MOBILE
INTERNET OF THINGS
CLOUD
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SENTIMENT
RICHER
EXPERIENCES
DEEPER
MORE MEANINGFUL
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BRANDS
PEOPLEMERCHANTS
BANKS
FRIENDS
COMMUNITY
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Advanced Buyer Segments
Categorize Cardholders by
their Purchase Patterns to Infer
Motivations, Priorities, and
Preferences
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Spend Category Breadth
Spend
Intensity
HIGHLOW
HIGH
ADVANCED
BUYER
SEGMENTS
SMALL BIZ
OPERATORS
PRACTICAL
SENIORS
INFREQUENT
SPENDERS
PROFESSIONAL
TRAVELERS
AFFLUENT
NESTERS
EVERYDAY
SPENDERS
AUTO
TINKERERS
FUN
SEEKERS
CLICK-TO-
BUYERS
UPSCALE
PLAYERS
VALUE
SHOPPERS
ELITE
VACATIONERS
HANDYMEN
TRULY
WEALTHY
FASHIONISTAS
AFFLUENT
CONTRACTORS
CLUB STORE
GOERS
BIG-TICKET
CRUISERS
ACTIVE
LIFESTYLES
PET
PAMPERERS
NIGHTLIFERS
EDUCATION
FUNDERS
COMMUTING
PROFESSIONALS
SAVVY
SHOPPERS

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KNOW YOUR CUSTOMERS
BETTER ACROSS
CHANNELS.
FI’s & Merchants rely on Mastercard Advisors
SMART DATA AND ANALYSIS TO…
MAKE RETENTION
A MAIN FOCUS
REWARD THEM FOR
BEING LOYAL AND
THEY WILL STAY
ACQUIRE NEW
CUSTOMERS
UNDERSTAND
YOUR
WALLET SHARE
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Prescriptive
Insights
Predictive
Insights
Descriptive
Insights
Differentiators:
Technology Infrastructure
Real-Time Analytics
Expertise and People Practices
Speed of Execution

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Contact:
Sukanyya Misra
sukanyya.misra@mastercard.com
Learn more at:
www.mastercardadvisors.com/solutions
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