Improving Project Delivery through Effective Communications

1. Route 34 - Downtown Crossing
City of New Haven
Sept. 24, 2015
Improving Project Delivery Through Effective Communications

2. Session Agenda
 1. Project Overview
 History and Planning
 Construction Activities
 2. Communications Program
 Team Discovery
 Narrative Development
 Physical and Digital Tactical Platforms
 3. Community Outreach & Implementation
 4. Practice Exercise

3. Presenters
Michael Piscitelli
Deputy Economic Development Administrator
City of New Haven
mpiscite@newhavenct.net
Doug Hausladen
Transportation, Traffic & Parking, City of New Haven
PARK New Haven, Interim Director
dhausladen@newhavenct.net
Kristen Ashby
Senior Planner and Community Outreach Lead
PB Americas
stiff@pbworld.com
Kelly Bigelow Becerra
Freelance Art Director, Designer and Filmmaker
Bridgeport, CT
artstarkelly@gmail.com

4. 1. Project Overview

8.  Long-term Vision

9.  Starting Points

13. 2. Communications Program

14. Discovery
“What are plans to alleviate traffic”
“How are we going to get to the Air Rights Garage”
“This project is insane!” This will make the traffic and parking that IS New Haven
worse….this will be the final nail in the crime ridden, unsafe, unfriendly to business city
that is New Haven”

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25. Physical and Digital Platforms
Hard Copy Platform Digital Platform
Presentation Deck Website (project-specific)
Bookmarks Social Media (existing)
Table Skirt E-Blast (project specific)
Tear-off Maps Direct email (key
stakeholders)
Post Cards
Field Signs

27. [KB slides]

28. www.downtowncrossingnewhaven.com

30. Getting Around
 Yale New Haven Hospital - Transit
 www.ynhh.org/visitor-information/hospital-locations-
directions-parking-and-lodging.aspx
 CTTransit
www.cttransit.com
 CTRides
www.ctrides.com
 Metro-North & Shore Line East
www.ctrides.com

33. 3. Community Outreach and
Implementation

34.  Outreach
Matrix
IN PERSON ON SITE / TABLE EMAIL
Key Stakeholders X X
Traffic Reporters X X
Emergency Services X X
Park New Haven X X
NHPD / State Police X X
General Media X
Traffic Reporters X X
Electeds X X
Navigation Services X
Roadify X
Union Station X
Knights of Columbus X X X
Temple Medical X X X
Yale-New Haven Hospital X X X
YNHH - St. Raphael X X
Tower One/Tower East X X X
300 George Street X X X
Yale School of Medicine X X X
CDOT Managers X X
Electeds X X
CDOT VMS X

36. Exit 3 eastbound,
closed, May 21, 2013
Exit 3 westbound, closed May 2, 2013
Milestone #1:
May 21, 2013: Exit 3 Closed Permanently

37. Milestone #2:
July 17, 2014: Exit 2 Closed Permanently
Summer Traffic Shifts
Walk-around post card

43. New Haven Register

44. 4. Practice Exercise

46. Community in Progress:
Thank you for your patience.