Geographical Indications for Jordanian Agricultural products

1. Geographical Indications of Jordanian
Agricultural Products
Dr. Amani Khudeir
Head of Geographical Indications Division
Quality & Traceability Department
Ministry of Agriculture
Amman 3-5/7/2018

2. What is geographical indication?
2
 A Geographical indication is a sign used on products that
have a specific geographical origin and posses qualities
or reputation that are due to that origin.
 Article 22.1 ofTRIPS Agreement….
(Geographical indications are indications which identify a good as originating
in the territory of a member “of WTO”, or a region or locality in that
territory, where a given quality, reputation or other characteristic of the good
is essentially attributable to its geographical origin)

3. 3
GI main concept
A Product
A distinguished
quality
A geographical
Region
A link between the
product & the region
GI cannot be assigned or licensed to someone outside that place or not
belonging to the group of authorized producers.

4. Geographical indication vs. Trademark
4
Geographical IndicationsTrademarks ™
Consumers may associate a good based on its
place of origin with :
• A particular quality
• Characteristic or reputation
Inform consumer about the source of a good
or a services.
Identify a good as originating from particular
place.
TM identify a good or service as originating
from a particular company.
May be used by all persons who, in the area of
origin, produce the good according to specific
standards.
Can be assigned or licensed to anyone,
anywhere in the world (linked to specific
company, not particular place)
Information
of the
company
Specific
quality or
reputation
TM Place of
origin
Specific
quality or
reputation
GI

5. Benefits of Developing a GI
5
 Geographical indications as a differentiation tools in marketing
strategies.
 Geographical indications as a factor of rural development.
 Geographical indications as a preservative means to Traditional
knowledge and Traditional cultural expressions.

6. Essentials for Developing a GI
6
Identifying the
product’s
characteristics
and
Assessing
whether it has
potential in
internal or
external
markets
Strengthening the
cohesion of the
group of
producers
and
Other operators
involved, who will
pillars of the GIbe
scheme
Setting up
standards
(code of
practice, or
regulations of
use)
Devising a
mechanism to
effectively
attribute the
right to use the
identification
to any
producers
And
Other operator
concerned who
Produces the
product within
the established
boundaries
according to
agreed
standards.
Establishing
Traceability
Verification
And
Control
schemes
Devising
marketing
strategies
Obtaining le
gal protection
for the GI
And
Designing an
enforcement
strategy

7. Factors affecting developing a
complete GI scheme
7
 The level of cohesion and organization of the group of producers and
other operators concerned.
 The number and degree of conflicting interest and the way in which
such interests are managed.
 The number and level of obstacles to legal protection of the GI
(domestically or in external markets).
 The existence of institutional support.

8. Legal Bases for GI in Jordan
8
Geographical
Indications Law
(8/2000)
Ministry of Industry,
Trade & Supplies
Department of Protection
of Industrial Property
Ministry of Agriculture
Department of Quality
&Traceability
GI registry provides protection for geographical indications through the trademark
system by registering it as a collective trademark.

9. Geographical Indications within MOA
9
Minister of Agriculture
Minister
General Secretary
GS
GS Assistant of Agricultural Marketing & Quality
Quality – new addition
Director of Quality & Traceability
Quality schemes
Geographical Indications
Division
GI
Good Agricultural
Practices Division
GAP
Traceability & National
Quality System Division
Traceability

10. Geographical Indications Projects @ MOA
10
Kfarat/ Bani
Kenanah
Olive oil
GI
Jordanian
Olive Oil
HFDJB
“AwassiJo”
IFAD
“SIGHT”
GI
Jordanian
Awassi
Sheep JODA
“JOMadjoul”
GI
Jordanian
Majhoul
Dates

11. Main Components of the GI projects
11
Promotion &
Marketing
Component
• Feasibility study
• Market assessment study
• Review of marketing polices
• Promotion activities
Technical
Component
• Particular Characteristic to product
• Studies linking the quality to the
area of origin.
• Associations & producers’ groups
• Training Needs Assessment
• Public sector training activities
• Producers training sessions
Institutional
Component
• Technical Committees
• Steering committee
• Capacity building
• Public & private sector
awareness activities.

12. GI for Jordanian Agricultural products
12
AchievementsGeographical areaAgricultural product
 Established Farmers’ association
 Prepared Project document
Kfarat- Bani KenanahOlive oil
 Prepared Project Agreement in
cooperation with HFDJB
 Singed Project’s financial agreement
with IFAD “SIGHT project”
Jordan (AwassiJo)Awassi sheep meat
 Prepared project concept note in
cooperation with JODA
 In progress preparation of detailed
project document
JordanValleyMadjoul date

13. A way forward
13
Institutional
capacity building
* Legislations “MoA”
*Training courses
Promotion &
Awareness
* Informative sessions
* Leaflets
* Press materials
Code of practice
* Stakeholders
* Institutions
* Legal Requirements
*Technical procedures

14. 14
Amani.khudeir@moa.gov.jo
+962 7 9902 8705