As the digital landscape continues to evolve, web designers and developers must stay on top of the latest trends in search engine optimization (SEO). In 2023, SEO will still be essential for web designers and developers who want to create successful websites with high levels of traffic. In this article, we'll discuss the basics of SEO for web designers and developers, the benefits it can offer, as well as the top 3 SEO strategies for 2023. We'll also look at some of the emerging SEO trends that web designers and developers should be aware of. With these strategies and ideas in mind, you'll be able to ensure your website is optimized for success in 2023! The basics of SEO for Web Designers and Developers Search engine optimization (SEO) is a crucial part of web design and development. SEO involves optimizing a website in order to make it more visible on Google’s search engine. This process can involve anything from creating content that will engage readers, to making sure certain keywords are used in the correct way, to making sure the website runs smoothly. By taking steps to improve a website's visibility and ranking on Google's search engine, web designers and developers can get more traffic to their websites and increase their chances of success. SEO is important for web designers and developers because it helps them create websites that are visible and attractive to potential customers. When an individual searches for something online, they typically use Google’s search engine. With good SEO practices, websites have a better chance of appearing higher up on the results page. This means more people will be likely to click on your website link instead of someone else’s - leading to increased traffic for your site. Another advantage of SEO is that it can help improve the visibility of a website in Google’s search engine. When people search for something related to what you offer, they will be able to find your website faster if you have optimized it properly with SEO techniques such as keyword research and optimization, content creation, link building, etc. Finally, SEO can also help improve the ranking of a website in Google’s search engine. By optimizing your pages with relevant keywords and content that reflects what users are searching for, you can make sure your site ranks higher than other sites when someone searches for something related to what you offer - enabling your business or service to appear at the top of results pages instead of further down or off-page altogether!

3. Objective
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4. Materials
● Item 1
● Item 2
● Item 3
● Item 4
● Item 5
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5. Importance…
Optimizing for Search
Engines
SEO is important because
search engines aren’t perfect.
If you don’t take steps to
counter their failings, then
your website will pay the
price.
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6. Procedure

7. Credit: LutforPro

8. SEO in 2022
● Google organic search is responsible for 59.2% of the world’s web
traffic.
● Leads from search engines have a 14.6% close rate, while outbound
leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.
● 49% of marketers report that organic search has the best ROI of any
marketing channel
● 53% of US consumers say that they research products using a
search engine before deciding whether or not to buy
● 97% of consumers research a company via the internet.
● 75% of people never scroll past the first page of search engines
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9. ● The #1 result in Google gets approximately 32% of all clicks
(Backlinko)
● Organic search results that rank on page 1 of Google contain an
average of 1,447 words (Backlinko)
● 53% of US consumers say that they research products using a
search engine before deciding whether or not to buy (Google)
● 61% of B2B marketers stated that SEO and organic traffic generate
more leads than any other marketing initiative.
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10. Procedure

11. SEO in 2022
● 61% of marketers believe that SEO is the key to online success.
● Businesses with a marketing strategy allocate on average 41% of their
budget to SEO
● 70% of clicks in Google search results go to organic, with 30% going to
AdWords.
● 97% of consumers research a company via the internet.
● 75% of people never scroll past the first page of search engines
● Leads from search engines have a 14.6% close rate, while outbound leads
(ex. cold-calling, direct mail, etc.) have a 1.7% close rate.

12. SEO in 2022
● 61% of marketers believe that SEO is the key to online success.
● Businesses with a marketing strategy allocate on average 41% of their
budget to SEO
● 70% of clicks in Google search results go to organic, with 30% going to
AdWords.
● 97% of consumers research a company via the internet.
● 75% of people never scroll past the first page of search engines
● Leads from search engines have a 14.6% close rate, while outbound leads
(ex. cold-calling, direct mail, etc.) have a 1.7% close rate.

13. ● 81,000 searches per second in 2020, up from 63,000 searches in 2016.
● 4.9 million searches per minute in 2020, up from 3.8 million searches in 2016.
● 292 million searches per hour in 2020, up from 228 million searches in 2016.
● 7 billion searches per day in 2020, up from 5.5 billion searches in 2016.
● 212 billion searches per month in 2020, up from 167 billion searches in 2016.
● 2.55 trillion searches per year in 2020, up from 2.00 trillion searches in 2016.
Credit: LutforPro

14. SEO in 2022
● 61% of marketers believe that SEO is the key to online success.
● Businesses with a marketing strategy allocate on average 41% of their
budget to SEO
● 70% of clicks in Google search results go to organic, with 30% going to
AdWords.
● 97% of consumers research a company via the internet.
● 75% of people never scroll past the first page of search engines
● Leads from search engines have a 14.6% close rate, while outbound leads
(ex. cold-calling, direct mail, etc.) have a 1.7% close rate.
Credit: LutforPro

15. SEO in 2022
● 61% of marketers believe that SEO is the key to online success.
● Businesses with a marketing strategy allocate on average 41% of their
budget to SEO
● 70% of clicks in Google search results go to organic, with 30% going to
AdWords.
● 97% of consumers research a company via the internet.
● 75% of people never scroll past the first page of search engines
● Leads from search engines have a 14.6% close rate, while outbound leads
(ex. cold-calling, direct mail, etc.) have a 1.7% close rate.

16. SEO in 2022
● 61% of marketers believe that SEO is the key to online success.
● Businesses with a marketing strategy allocate on average 41% of their
budget to SEO
● 70% of clicks in Google search results go to organic, with 30% going to
AdWords.
● 97% of consumers research a company via the internet.
● 75% of people never scroll past the first page of search engines
● Leads from search engines have a 14.6% close rate, while outbound leads
(ex. cold-calling, direct mail, etc.) have a 1.7% close rate.

17. What We Can Do?
Make sure that
● Our Website is on Search Engines
● Each links of website is accessible by Search Engines
● Content is indexable, crawlable and supported by search
engines
● Content is Well optimized with a Goal
● Publish High-Quality Content
● Website loads first
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18. ACCESSIBILITY AND CRAWLABILITY
● Site Structure: If your site features pages that aren’t linked to
from anywhere else, web crawlers may have difficulty
accessing them.
● Internal Link Structure: A web crawler travels through the web
by following links, just like you would have on any website. And
therefore, it can only find pages that you link to from other
content.
● Unsupported Scripts and Other Technology Factors
● Blocking Web Crawler Access
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19. How to Make a Website Easier to Crawl and Index?
● Submit Sitemap to Google: Sitemap is a small file, residing in
the root folder of your domain, that contains direct links to
every page on your site and submits them to the search engine.
● Strengthen Internal Links: to increase the chances of Google’s
crawler finding all the content on your site, improve links
between pages to ensure that all content is connected.
● Regularly update and add new content
● Avoid duplicating any content
● Speed up your page load time
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20. When Designing or Developing Websites
Keep Your Code and
Text - Clean,
Readable &
Accessible
● Ensuring all pages are linked and accessible.
● Using proper alternative text for images.
● Providing a clear and proper heading structure
and avoiding empty headings.
● Providing descriptive link text (i.e., avoiding “click
here or ➝”)
● Ensuring page titles and meta are descriptive.
● Not relying on JavaScript for things that don’t
need it
● Not relying on JavaScript for things that don’t
need it
● Allowing multiple ways of finding content (e.g.,
search, a site map, table of contents, clear
navigation, etc.)
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21. When Designing or Developing Websites
USE SEO META
<head>
<title>This is the title of the page.</title>
<meta name="description" content="Place the meta
description text here.">
<meta name=”robots” content="index, follow">
<link rel="canonical"
href="https://xyz.com/dresses/green" />
</head>
Credit: LutforPro

22. When Designing or Developing Websites
Use the Correct
Redirects
● http://www.example.com
● https://www.example.com
● http://example.com
● http://example.com/index.php
● http://example.com/index.php?r...
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23. When Designing or Developing Websites
Add a Sitemap
A sitemap is a file where
you provide information
about the pages, videos,
and other files on your
site, and the
relationships between
them.
<?xml version="1.0" encoding="UTF-8"?>
<urlset
xmlns="http://www.sitemaps.org/schemas/
sitemap/0.9">
<url>
<loc>http://www.example.com/foo.h
tml</loc>
<lastmod>2018-06-04</lastmod>
</url>
</urlset>
Credit: LutforPro

24. When Designing or Developing Websites
Check the Robots.txt
File
A robots.txt file tells
search engine crawlers
which URLs the crawler
can access on your site.
User-agent: *
Disallow: /login/
Allow: /
Sitemap: http://www.example.com/sitemap.xml
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25. When Designing or Developing Websites
Make Sure the Site
Works on Mobile
?
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26. When Designing or Developing Websites
Understand and
Implement
Structured Data
Google Search works hard to understand the
content of a page. You can help us by providing
explicit clues about the meaning of a page to
Google by including structured data on the page.
Structured data is a standardized format for
providing information about a page and classifying
the page content.
Credit: LutforPro

27. About me
I am S M Lutfor Rahman, SEO expert at LutforPro.com