Snap Inc. launches new daily news show with NBC

1. SMED 1100
#ShopTalk
SNAP INC. LAUNCHES
DAILY NEWS SHOW
WITH NBC

2.  New daily news show “Stay
Tuned” was launched on July
19, 2017 by Snap Inc. and NBC
 This show is hosted by two
NBC news correspondents,
Gadi Schwartz and Savannah
Sellers
 Show will be updated twice a
day and will feature the top
national and international
stories
 Show length will be between
three and five minutes
“STAY TUNED”

3.  “Stay Tuned” can be viewed
on the Snapchat Discovery
platform
 The Discovery platform is
accessed by swiping left
twice on the Snapchat app
 The Discovery platform was
launched in 2016 and has
been extremely successful-
NBC’s Snapchat show “The
Voice” even received an
Emmy nomination this year
for creative achievement in
interactive media
DISCOVERY PLATFORM

4.  “Stay Tuned” is the first daily
news show to be featured on
Snapchat’s Discovery page
 Marks a new shift for NBC
towards attracting younger
audiences through mobile
social media platforms
 Highlights that young
audiences (75% of Snapchat
show viewers are 13 to 24 in
age) have an increased
interest in current events and
world news topics
WHAT THIS MEANS

5.  Where do you go for your news updates?
 Do you currently watch content posted on the Snapchat
Discovery page?
 Do you think that more news outlets will introduce similar
short news updates to attract younger target audiences?
QUESTIONS

6. Information:
 https://www.forbes.com/sites/brettedkins/2017/07/19/snap
chat-moves-into-tv-news-business-with-nbc-news-
show/#1aa4d5e79a94
Photos:
 https://pixabay.com/photo-1374859/
 https://pixabay.com/p-1644696/?no_redirect
 https://pixabay.com/en/snapchat-app-social-media-1357488/
 https://pixabay.com/en/snapchat-social-media-smartphone-
2480959/
SOURCES