Sistema de Opinión Interactivo               Interactive Opinion System  April 2012
Today we bring YOU a unique    TV Station that clicks with the    Connected US Hispanic marketAnd that’s 89% of Hispanics
SOi TV will add to your success1.   SOI TV is up and running!We are already a Nationwide Hispanic Broadcast TV     Network...
SOi TV will add to your successSOI TV is up and running!
3 Million plus Hispanic HH& growing….                                         15 Top                                      ...
The TeamWE ARE SEASONED TV ENTERTAINMENTVETERANS25+ Years                        15 - 20 Years   Network Administration  ...
• We are not a local TV                                           Station                                           We are...
We are experiencedTV Content producers
There are enough newscasts. SOi TV brings youan OPINIONCAST (“EL OPINIARIO”). In realtime, we showcase what the multicultu...
Opitainment SegmentsDuring commercial breaks, 3X perhour, 24X7, SOiTV airs Opitainment ®Shorts. Our anchors ask questions,...
Whatever Tonight presents a    space where experts of ANYsubject, from models and chefs,to accountants and lawyers, can   ...
Great PortfolioOf Acquisitions
NOVELA                                                 Muñoz Vale X 2Muñoz has 2 wifes, 2 families, 2 homes and 6 kids.Muñ...
End of StoryA courageous journalistic team vastlyexperienced and with a daring soulwill do in depth investigations,narrati...
The English Teacher is the story of         an executive from a           humble         background, who thanks to his wor...
Amanda wastrained as a            witchsincechilhood and            by chance sheends up in            thehighestpowercirc...
The Seventh Door                                                       Mysterious Stories   Mankind has not yet found expl...
Aureliano Folle tours Uruguay Jails andshows theaudiencethemostrivetingand powerfulInmatescrimes.          JOURNALISTIC IN...
Output deals         Content ProvidersArtear
SOi TV will add to your successOpitainmentdelivers Hispanic Engagement
Let me tell you a big secret: Hispanics havean opinion on just about anything.
Well then… let me tell you a second secret…and they love to let everyone know their opinions
SOI gives our audience whatthey love most…a voice for their    opinions
Opitainment:Opinion + EntertainmentSOi TV is pioneeringOpitainment, a new concept ofconverting the Opinion of thelatino au...
Opitainment engages TV Viewersand engaged viewers are more loyal!
Soi TV integrates Cross-Platform Hispanic Audiences             TV          Connected     Digital             Audience    ...
Hispanics also want to connect with TV…and now they have Soi TV!
The Connected Hispanic
The Connected Hispanic
The Connected Hispanic
The Connected Hispanic
The Connected Hispanic
It’s more fun to watch a program in Soi TVThan in Traditional TV
More fun to watch in                    Soi TVTraditional TV
MultipleInteractivitylevels                        2nd ScreenPhase 4                Applications                 Screen In...
IntegratedMultiplatformwww.soitv.comSOITV@SOITVYOSOITVSOITVSOITV
30,000 + Followers10% of Univision in 4 months
Almost 8,000 likes2% of Univision in 4 months
Almost 2,000 uniqueVisitors daily in 4 months
Bottom Line:Soi TV is the First US HispanicSocial TV Network!
And Social TV is       already successfulin the US General Market!
Social TV    BestPractices
Hispanics will gofrom must see TVto… must join TV!
SOi TV will add to Business successPotential new consumers for your Brands:Latino Engagement promotes live TV viewing and ...
3.5 Million Hispanic HHs watch Broadcast TV We estimate 40% are connected: 1.4 Million      Most Soi TV viewers are connec...
Soi TV integrates Cross-PlatformHispanicAudiences  TV            Social       Digital  Audience       TV        AudienceTh...
Soi TV consistently adds value to your Brand Marketing                                     BrandSocial Media Growth       ...
Spots don’t drive Social TVBrand Content and cross-platform integration              drive Social TV!
Social TV is also about…Gaming Mechanics (Competition) Prize Offers (awards & rewards) Participation (voting, influence)
It’s not only about making your Brand Famous,    It’s about making your Brand Favorite!
Watch          Join                 Share                     Contribute                              EnjoyThe Social TV M...
Just WatchThe Traditional TV marketing Cycle
We are ready to add to thesuccess of your company!
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  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Itwill be anintegratedplatform, allowingyoutowatchwhatyouwantwhenyouwantit, overmanydevices, connectedtoyourfriendsthroughmanydevices,itwill be interactive, and itmustallowyourvoiceto be heard
  • Dossier SoiTV

    1. 1. Sistema de Opinión Interactivo Interactive Opinion System April 2012
    2. 2. Today we bring YOU a unique TV Station that clicks with the Connected US Hispanic marketAnd that’s 89% of Hispanics
    3. 3. SOi TV will add to your success1. SOI TV is up and running!We are already a Nationwide Hispanic Broadcast TV Network in 15 leading cities and growing aggressively. Our OTA signal covers 55% of the US Hispanic HHs. We are experienced TV content Producers.2. Opitainment delivers Hispanic Engagement.Opitainmentis a new and emerging TV genre. Latinos are opinionated and love to share and defend their Opinions and sentiments. We embrace Hispanic Public Opinion in the US.3. 89% of Total Hispanics are Connected. It’s more fun to watch Social TV than Traditional TV. Social Media interactivity is a reality for the general market, untapped and emerging fast for Hispanics: a ready-made consumer base!4. Potential new consumers for your Brands. Our highly-social, opinionated and internet connected Hispanics watching Broadcast TV will want to consume your brands. Great news for your marketing strategy! Latino Engagement promotes live TV viewing and delivers growth for your brand social media channels!
    4. 4. SOi TV will add to your successSOI TV is up and running!
    5. 5. 3 Million plus Hispanic HH& growing…. 15 Top Hispanic DMA’s
    6. 6. The TeamWE ARE SEASONED TV ENTERTAINMENTVETERANS25+ Years 15 - 20 Years Network Administration  Network Launch & Distribution Strategic Planning  Socio-Economic Marketing Original Productions  Muliti-national Content Syndication Consumer Brand Development  Award winning journalism Business Development
    7. 7. • We are not a local TV Station We are a National Hispanic TV Network – Attracting National Advertising Dollars • Cedel Investments Funds: – Long term comitment – Owns Urbano Express with 2011 revenues of $150MM – OwnsLatinLists2011 revenues of $45MM.Source: Ad Age Hispanic Fact Pack 2011
    8. 8. We are experiencedTV Content producers
    9. 9. There are enough newscasts. SOi TV brings youan OPINIONCAST (“EL OPINIARIO”). In realtime, we showcase what the multiculturalspectrum of latinos are thinking, feeling on thefacts, news and trending topics.“El Opiniario” unveils the true, unscriptedsentiment of the Latino Community, in a non-intrusive, appealing interface of statistics,contrast, and graphics.
    10. 10. Opitainment SegmentsDuring commercial breaks, 3X perhour, 24X7, SOiTV airs Opitainment ®Shorts. Our anchors ask questions,promote contests, solicit the opinionof the audience and share the results.These micro-programs are at the pulseof our interactive programming;inquiries about our programs,reactions to news, issues, trendingtopics and more.
    11. 11. Whatever Tonight presents a space where experts of ANYsubject, from models and chefs,to accountants and lawyers, can share their knowledge and experiences with the audience. Every night, Whatever Tonight will surprise you with a great new guest.
    12. 12. Great PortfolioOf Acquisitions
    13. 13. NOVELA Muñoz Vale X 2Muñoz has 2 wifes, 2 families, 2 homes and 6 kids.Muñoz problems is that he has two simultaneousand parallel families, both wives love him. For 18years this family man has split his life between histwo homes and, so as to not loose either one, hemust run like crazy so he’s not discovered.
    14. 14. End of StoryA courageous journalistic team vastlyexperienced and with a daring soulwill do in depth investigations,narrating and describing the mostshocking, impressive and incrediblecases, JOURNALISTIC INVESTIGATION-
    15. 15. The English Teacher is the story of an executive from a humble background, who thanks to his work and tenacity becomes a high ranking executive, but since he doesn t speak English, must hire a teacher, and a love story flourishes.NOVELA
    16. 16. Amanda wastrained as a witchsincechilhood and by chance sheends up in thehighestpowercirclesw herePresidents and Governors use herservicestoinfluencede stiny.NOVELA
    17. 17. The Seventh Door Mysterious Stories Mankind has not yet found explanations for extraordinary events. In SeptimaPuerta we show really mysterious stories that could happen to you anytime.DRAMA
    18. 18. Aureliano Folle tours Uruguay Jails andshows theaudiencethemostrivetingand powerfulInmatescrimes. JOURNALISTIC INVESTIGATION-
    19. 19. Output deals Content ProvidersArtear
    20. 20. SOi TV will add to your successOpitainmentdelivers Hispanic Engagement
    21. 21. Let me tell you a big secret: Hispanics havean opinion on just about anything.
    22. 22. Well then… let me tell you a second secret…and they love to let everyone know their opinions
    23. 23. SOI gives our audience whatthey love most…a voice for their opinions
    24. 24. Opitainment:Opinion + EntertainmentSOi TV is pioneeringOpitainment, a new concept ofconverting the Opinion of thelatino audience intoentertainment, 7 days a week.SOi TV monitors the entireprocess of the Public Opinionexperience from A to Z. Checks& balances are in placethroughout the processmanagement of feedback fromthe audience, we analyze,interpret, generate screen andarchive for future use.
    25. 25. Opitainment engages TV Viewersand engaged viewers are more loyal!
    26. 26. Soi TV integrates Cross-Platform Hispanic Audiences TV Connected Digital Audience Hispanic Audience Our target is 89% of Total Hispanics
    27. 27. Hispanics also want to connect with TV…and now they have Soi TV!
    28. 28. The Connected Hispanic
    29. 29. The Connected Hispanic
    30. 30. The Connected Hispanic
    31. 31. The Connected Hispanic
    32. 32. The Connected Hispanic
    33. 33. It’s more fun to watch a program in Soi TVThan in Traditional TV
    34. 34. More fun to watch in Soi TVTraditional TV
    35. 35. MultipleInteractivitylevels 2nd ScreenPhase 4 Applications Screen Interactivity LayerPhase 3 TV Program InteractivityPhase 2 (Original Production) Live Opitainment SegmentsPhase 1 (National and Local) Weincludeallconnected Latinos
    36. 36. IntegratedMultiplatformwww.soitv.comSOITV@SOITVYOSOITVSOITVSOITV
    37. 37. 30,000 + Followers10% of Univision in 4 months
    38. 38. Almost 8,000 likes2% of Univision in 4 months
    39. 39. Almost 2,000 uniqueVisitors daily in 4 months
    40. 40. Bottom Line:Soi TV is the First US HispanicSocial TV Network!
    41. 41. And Social TV is already successfulin the US General Market!
    42. 42. Social TV BestPractices
    43. 43. Hispanics will gofrom must see TVto… must join TV!
    44. 44. SOi TV will add to Business successPotential new consumers for your Brands:Latino Engagement promotes live TV viewing and deliversgrowth for your brand social media channels.
    45. 45. 3.5 Million Hispanic HHs watch Broadcast TV We estimate 40% are connected: 1.4 Million Most Soi TV viewers are connected and already pay an Internet Service FeeConnected Hispanics are great consumers
    46. 46. Soi TV integrates Cross-PlatformHispanicAudiences TV Social Digital Audience TV AudienceThis is a totally new engaged TV audience
    47. 47. Soi TV consistently adds value to your Brand Marketing BrandSocial Media Growth FollowersDemo/Psico Who they arePublic Opinion What they sayBasic Audience Only SOi engages the Hispanic Audience
    48. 48. Spots don’t drive Social TVBrand Content and cross-platform integration drive Social TV!
    49. 49. Social TV is also about…Gaming Mechanics (Competition) Prize Offers (awards & rewards) Participation (voting, influence)
    50. 50. It’s not only about making your Brand Famous, It’s about making your Brand Favorite!
    51. 51. Watch Join Share Contribute EnjoyThe Social TV Marketing Cycle Love
    52. 52. Just WatchThe Traditional TV marketing Cycle
    53. 53. We are ready to add to thesuccess of your company!

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