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Sarah Durham: Advanced Social Media

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Sarah Durham: Advanced Social Media

  1. 1. bigducknyc.comFive ways to go beyond the basicsSarah Durham Big Duck
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  3. 3. bigducknyc.comHost a partyworth showing up(and coming back) for
  4. 4. bigducknyc.comMy theory:Your nonprofit’s values help define andshape the culture in your office andbeyond.That informs the content you produce(and who produces it), which shapes yourcommunity, many members of whommight be or become clients, partners, andsupporters.Your community understands who you are(brand), and helps you achieve yourmission and get results.
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  13. 13. bigducknyc.comNTEN•  Staff of 12•  2 newsletters/month (member andConnect, each with various segmentedversions)•  2-5 emails per week, all heavilysegmented•  ~60k members in community
  14. 14. bigducknyc.com“Our culture very much impacts the way we communicate andwhat we communicate about. We don’t send press releases. Wedon’t even create them, actually! We do include youtube videosof cats in our messages, though. Why? Because our values saythat we are practical dreamers, we are transparent, and we trulybelieve we are a platform for the community to come together.Our communications reflect that NTEN isn’t about us, it’s aboutthe community.” –Amy Sample Ward
  15. 15. bigducknyc.comTweet, tweet!
  16. 16. bigducknyc.com6 basics•  #hashtags•  RT – retweet•  MT – modifiedtweet•  Be human•  Don’t be a robot•  Follow back
  17. 17. bigducknyc.com@bigducksarah@bigduck#brandraising
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  23. 23. bigducknyc.com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`@()*,%$"%6($%&)+%R((:%0R(#8%a%:0*$@/(%0#%;"/$7%=]]]%;"/+#%B0:Y%X050$%+(:/(##0)6%")(#8%b#(%&)&,4*#%;0$7%,"@/%0)R#%c)#067$K%6""+8%C&#71"&/+%"1#(##0")K%1&+8%C"%@)$"%"$7(/#d%W$7(/#%0R(%5()4")#%e%AB#%&#%5@*7%&#%,"@8%C")D$%$/(&$%0$%0R(%f&*(1""R%V&/,%*")$()$%e%+")D$%&@$"L:"#$%1($;(()8%U7(*R%T((+#%&$%(&#$%>P%:(/%+&,%cT%"),%>PK%$7()%50+%5"/)0)6%e%&$(%&_(/)"")8%M*7(+@0)6%:"#$#%0)%&+3&)*(%W9%B0:Y%3&/,%450)6%#067$,%&)+%&3"0+%Y]]%&)+%YH]8%c$D#%)"$%&%&1"@$%,"@%M7";%0)$(/(#$%0)%)((+#%"T%"$7(/#%)"$%g@#$%,"@/#8%9)";%,"@/%$&/6($%&@+0()*(E#G%B0:Y%h($%#:(*0i*8%U/(&$(%:(/#")&#8%%B70)R%7(&+0)(K%)"$%&/4*(%h($%&2()4")8%B7()%&++%jK%&*4")K%"/%0)R8%%.")$7,Y%R(,%5(##&6(#%C(i)(%R(,%5(##&6(#%T"/%*&5:&06)#%e%(3()$#8%b#(%&)%(+0$"/0&%*&()+&/%C";)"&+%&%T/((%")(%&$%B":N"):/"i$#8*"5O(+*&8%.")$7,Y%*")$()$%#$/&$(6,%cC%;7&$D#%*"50)6%@:8%M*7(+@(%*&5:&06)#8%k"@D/(%1@#,8%M"%&/(%$7(,8%C")D$%;&#$(%,"@/%45(%"/%$7(0/#8%S";%;0%,"@%5(&#@/(%#@**(##j%B0:Y%M($%5(&#@/&1(%6"&#8%B/&*R%:/"6/(##8%S";%5@*7%45(%+"%,"@%7&3(j%<(%/(&0#4*8%<"*R%"@$%45(8%M4*R%$"%0$8%<(%/(#:")#03(%A(#:")+%;0$70)%>I%7/#8%a05%T"/%(##88%%X050$%$7(%:(&#%T"/%7(:%c+(&,%R((:%$70#%1(";%$7(%=]J%5&/R8%B(%6""+%#$"/0(#%X(##%#$&4#4*#8%."/(%#$&R(7"+(/%#$"/0(#8%l((R,Y%1&$*7%*")$()$%*/(&4")%.&P050m(%45(8%.0)050m(%5()$&%6(&/%#70_#8%PLANUNDERSTAND BESTPRACTICESBESTPRACTICESYOURCONTENTYOURAUDIENCE$":)"):/"i$#8*"5%% */&06Q$":)"):/"i$#8*"5%BW!%NWN!AWfcBM%<k%UAach%VaN%9WAXaaA%-%<&#(+%")%/(#(&/*7%1,%C&)%n&//(&%72:YOO+&)m&//(&8*"5%%SOCIALMEDIAPOSTINGGUIDEMaB%0101cT%,"@%#7&/(%$70#%/(#"@/*(%:(&#(%:/"30+(%&%0)R%$"%72:YOO$":)"):/"i$#8*"5O:"#4)6L6@0+(%
  24. 24. bigducknyc.comWrite for the platform
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  27. 27. bigducknyc.comGive and take greatcontent
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  29. 29. bigducknyc.comKeep it fresh withoutlosing your mind
  30. 30. bigducknyc.comCreate a content calendar1.  Brainstorm what you want to share2.  Bring your analytics to guide theconversation3.  Keep your goals in mind4.  Review and revise5.  Be agilehttp://www.bethkanter.org/content-measurement/
  31. 31. bigducknyc.comKivi’s Rule of Thirds:•  1/3 original content•  1/3 repurposed content•  1/3 open for the unexpectedMap out the first two in advance
  32. 32. bigducknyc.comhttp://www.johnhaydon.com/2013/01/19-nonprofit-facebook-status-ideas-can-steal/•  Cap that!•  Play the elephant game•  Let Google Analytics help you•  Supporter love•  Share your worklife•  Name that quoteStatus Ideas
  33. 33. bigducknyc.comThanks!

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