This document provides an overview of market research conducted on anti-HIV drugs. It discusses the HIV virus and the classification of different types of anti-HIV drugs. It also lists several pharmaceutical companies that manufacture generic anti-HIV drugs in India. Cost data is presented for popular anti-HIV drugs showing costs ranging from $273 to $1117 per month in the US. Brief information is given on the pharmaceutical market and exports of pharmaceuticals from India. The document concludes with a bibliography citing sources.

1. MARKET RESEARCH ON
ANTI-HIV DRUGS
BY
SHRAVAN PASWAN
paswanshravan@gmail.com

2. INTRODUCTION
 MARKET: - Marketing is designing of products
acceptable to the consumers & conduct of those
activities which facilitate the transfer of ownership
between buyer & seller.
 MARKETING RESEARCH: -It is defined as the
objective & formal process of systematically
obtaining, analyzing & interpreting data for
actionable decision making in marketing.

3. PROCESSES OF MARKETING
RESEARCH:-
 Establishing the need for the marketing research.
 Defining the problem.
 Establishing the research objective.
 Establishing the research design.
 Sources of data.
 Data collection.
 Analyzing data.
 Preparation of report.

4. ANTI HIV DRUGS
 HIV—The Human Immunodeficiency Virus is
the Retrovirus that causes AIDS.
 HIV belongs to the Retrovirus subfamily
Lentivirus.
 HIV attaches to the cells with CD4 receptors
(T4 Cells & macrophages

5. CLASSIFICATION OF ANTI HIV
DRUGS
 Nucleoside reverse Transcriptase
Inhibitor Ex—Zidovudine, Zalcitabine
 Non Nucleoside Reverse Transcriptase
Inhibitor Ex- Nevirapine, Delaveridine
 Protease Inhibitor:-- Ex- Saquinavir,
Ritonavir

6. NAME OF COMPANIES WHICH
MANUFACTURE GENERIC
DRUGS FOR HIV INFECTION:-
 Barr Laboratories
 Pharma Limited
 Cipla Limited
 Ranbaxy Limited
 Matrix Limited
 Aurobindo Pharma Limited
 GSK

7. COST PER MONTH OF ANTIHIV
DRUGS:-
 DRUGS COST IN DOLLER
 Aptivus $ 1117.50
 Combivir $ 752.64
 Emtriva $ 347.11
 Epivir $ 347.11
 Epzicom $ 813.55
 Hivid $ 273.00
 Lexiva $ 658.99
 Norvir $ 321.46
 Rescriptor $ 316.35

8. PHARMACEUTICAL MARKET
OVERVIEW IN INDIA

9. EXPORT OF
PHARMACEUTICALS BY INDIA

11. PER CAPITA ANTIRETROVIRAL DRUG COSTS
US DOLLARS (US$ BILLIONS), BY
GEOGRAPHIC REGIONS:-

12. BIBLIOGRAPHY
 Barrar, F.S.K., “Essentials of Pharmacotherapeutics”,
S. Chand & company, Ed-4th, 2008, Page no. 143-
151.
 Goodman & Gillman, “The Pharmacological Basis of
Therapeutics”, McGraw Hill Publishers, Ed-11th
2007, Page no-429-452.
 Golane David, Armstrong, W. April, “Principles of
Pharmacology”, Lipincott Willion & Wilkins, Ed-
2nd, 2008, Page no. 215-218.
 Gulathi C.M., “MIMS”,Indraprastha Press ,Vol- 28,
2008, Page no.118-127

13.  Tripathi, K.D., “Essentials of Medical
Pharmacology”, Jaypee Publishers, Ed-6th
2008, Page no-439-448.
 Vidya Sagar, “ Pharmaceutical Industrial
Management” , Pragati Prakashan, Ed – 1st ,
Page no- 33

14. THANKS