This document discusses the rise of social media and its potential for addiction. It notes that while social media has enabled greater global connection and communication, it can also be psychologically addictive for some users. The addiction potential stems from how social media stimulates pleasure centers in the brain through likes, comments and shared content. Frequent and convenient use can also reduce users' attention spans and concentration abilities over time. The document warns that children may be especially vulnerable as their developing minds adopt social media's fast pace of information consumption. However, it acknowledges that social media also provides benefits and concludes that the key is using it wisely without becoming overdependent.

1. List of Possible Signal Phrases
According to…
As Rowe (2015) has noted…
In the words of Rowe (2015)…
Researcher Rowe (2015)….
Rowe (2015)….
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2. APA Direct Quotes
2 Ways
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According to Rowe (2015) “grading essays takes thirty hours
outside the classroom a week” (p. 2).
APA Direct Quotes #2
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Author’s last name (year)
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Rowe (2015) “grading essays takes thirty hours a week, outside
of the classroom” (p. 2).
Either is acceptable.
3 things- Last name (year) “……” (page number).

3. APA Indirect Quotes
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Rowe (2015) paraphrase or summary, page number.
Rowe (2015) claims that composition assessment is another full
time job outside of class time for teachers (p.2).
OR
Composition assessment is another full time job outside of class
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Week 4 AssignmentDeVry UniversityACCT346 Weekly
AssignmentWeek 4Directions: Your assignment this week is to
answer the question below which has four parts. Please show
your work for full credit and use the boxes provided. Please add
more rows or columns to the box if needed.1. MountainAir
Company has the following selected data for the past year:Units
sold during year30,000Units produced during year45,000Units
in ending inventory15,000Variable manufacturing cost per
unit$4.50Fixed manufacturing overhead (in total)$20,250Selling
price per unit$12.00Variable selling and administrative expense
per unit$1.00Fixed selling and administrative expenses (in

7. total)$4,000There were no units in beginning
inventory.Required:1a. Prepare an income statement for last
year using absorption costing.1b. Calculate the value of the
ending inventory using absorption costing.1c. Prepare an
income statement for last year using variable costing.1d.
Calculate the value of the ending inventory using variable
costing.
Running Head: Addicted to Social Media
1
Addicted to Social Media
7
Addicted to social media
Addicted to Social Media
The Internet has a strong capability to connect, mobilize, and
influence people all over the world. Rapid technological
progress has already made the internet a commonplace. Due to
the impetuous development of technology, the relationship
between people has undergone through significant changes. A
notable change is particularly, the tools which people use to
communicate with each other. Such tools include the web and

8. social media, such as Facebook, that human depend on for easy
communication. Social media is important, because it is an
effective driver of globalization and tool for easy
communication.
Social Media first appeared with the American portal,
Classmates.com, in 1995. The project was very successful and
led to the emergence of more than a dozen of similar services
within the following few years (“The History of Social
Networking,” 2014). However, the official start of the boom of
social media, in particular, social networks, is considered to be
between the years 2003-2004. During this period, a number of
social networks were launched such as, Facebook, MySpace,
and LinkedIn (“The History of Social Networking,” 2014). It is
important to note that LinkedIn was created in order to
establish/maintain business contacts. As for MySpace and
Facebook, their sole purpose was primarily based on meeting
self-expression as a human need. Notably, according to
Maslow's pyramid, self-expression is the highest human need,
ahead of recognition and communication (McLeod, 2007).
Social media has enable people from different walks of life to
easily connect and communicate through social networks.
Without such media, it would have been nearly impossible to
communicate and keep intimate relationship with a person from
a different continent. Today, such connection and
communication has been possible because social media has
identified the trends in the development of the Internet in the
direction of integration, by combining features into single
multi-user web-based platforms (Deen, 2012 ). These platforms
allow users to chat with friends, read news, watch movies, listen
to music, share the information with other users, take part in
discussions, create community with people worldwide., Such
opportunities are concentrated on a single social network site.
Social media has a formed a community where people share
their experiences and common interests. As Scheepers and
Stockdale (2014) posits, social networking has become a kind of
"online shelter", where everyone can find a technical and social

9. base to create their virtual identity (pp. 31). In addition, each
user has the opportunity, not only to communicate and create,
but also to share their creativity with an audience of millions,
through the social network. Undoubtedly, social media is a great
technological achievement, which promises many opportunities.
However, along with all these opportunities, social media has a
negative side.
Social media have great addictive potential thus, a significant
risk of dependence. In recent years, the issue of dependency on
social media has become quite relevant (Deen, 2014). It is still
the same Internet addiction, which was officially recognized as
a psychological disorder, but in more concrete form. To prove
such addition, recent researches have shown that social media
have already covered more than half of all Internet users (Dijck,
2013). There are several reasons of such dependence. One
reason is that spending time on social media annoys the
pleasure centers in the human brain (Griffiths, 2013). People
experience positive emotions by spending their time in social
media. Listening to music, reading the news, read friendly
comments under the photo, receiving a "Like", or when someone
leaves a positive feedback, all this improves the mood and
makes life more interesting. The desire to re-obtain all these
positive emotions forces people to spend more time in social
media.
As stated by Griffith (2013), more dependency lies in the
peculiarities of information assimilation while visiting multi-
user web-based platforms. For example, a person, who sits on
Facebook, gets a lot of diverse information in small portions
over a small period of time. A person can read a short comment,
reply to the same, read some news, and listen to music, all
under a single platform thus, there is a range of almost
simultaneous actions. With time, the human brain is able to
adapt to such simultaneous operations. Dependency does not
only lie in the pleasure and features of information assimilation,
but in the convenience and accessibility of social media.
Eventually, it becomes easy to get pleasure from the other

10. person's opinion of ones photos. In a single click, one can see
exactly the number of people that actually like a photo for
instance, uploaded on Facebook. Usually, it is enough to just
open Facebook or Twitter and start reading the news; the
process is quick and convenient. Griffiths (2013) agrees that
quickness, as well as accessibility, is important prerequisites for
the formation of any dependence.
People are instinctively looking for the easiest ways to achieve
pleasure, even if these paths are inefficient and lead to harmful
consequences. The dependence on spending time on social
media leads to a number of problems of different nature. One of
the main problems is a reduction in duration of
concentration/attention (Scheepers & Stockdale, 2014). The
human brain gets used to such rapid handling of information and
gradually loses the ability to hold the attention on something for
a long time. Over time, excessive dependence on social media
leads to the development of attention deficit disorder and
hyperactivity. This is a side effect, which is generated by the
idea of integration of information: when working with a single
web interface starts to combine a variety of functions such as
communication, listening to music, as well as discussion of
meetings. The user starts to operate with all these processes
almost simultaneously, performing multiple processes in
parallel. Furthermore, information on social media is easy to
find, but it becomes difficult for one to pay attention to concept
for a long time. Such easy to find and quick information affects
the abilities of the human mind; it becomes difficult to
concentrate for a long time. This problem is especially acute in
the context of the rising generation. Children's thinking is much
more "plastic" than adults therefore; it is easier for them to
adopt standards of harmful thinking that is formed by social
networks (Deen, 2012 p. 82). Lack of proper concentration
destroyed the traditional way of acquiring knowledge through
reading books. At the long end, on-going children become poor
learners and student performance decreases.
Social media has adequate information at the disposal of its

11. users. Most users are addicted to this information giving tool
that they can almost not live without. Dijick (2013), states that
social media may turn into a kind of "cud" for the brain (p. 64).
People get used to constantly getting new information, and if
this does not happen, they begin to feel the great lack of
information. Living in continuous mode of flow of information,
the brain gets tired and the body is under greater stress
(Scheepers & Stockdale, 2014). When a person spends much
time on social networks, the human brain is engaged in
meaningless and purposeless activity, which is not a full-
fledged intellectual work. The user does not have enough time
to thoroughly realize and consider this information, as it arrives
quickly and continuously. A person cannot even say what he/she
liked the most, as he/she was in a hurry to "swallow" everything
as quickly as possible, and there were no time to form any
estimate, and some emotional response. Such feelings as
compassion, empathy, commitment, and enthusiasm disappear,
not having time to really take shape in the human psyche, as
information replaces abruptly.
In conclusion, it can be stated that social media is a computer
technology that have received considerable spread in the
Internet world today. Social media has contributed to
globalization and is a great communication tool. Nevertheless,
this media has its negative side as well. The formation of human
psychological dependence on social media is one of the negative
consequences of its proliferation. Overdependence on social
networks has especially negative impact on kids and teenagers
by forming improper and harmful standards of thinking. Despite
all the negative aspects about the social media dependency,
these Internet resources are not something entirely negative;
people just have to use them wisely. Social media have a
number of useful features that make it easier to live and work.

12. References
Dijck, J. (2013). The Culture of Connectivity: A Critical
History of Social Media. Oxford: Oxford UP.
Deen, S. (2012). Social Media: Usage and Impact. Lanham,
Md.: Lexington..
Griffiths, M. (2013) "Social Networking Addiction: Emerging
Themes and Issues." Nottingham Trent University. Web. 13
Mar. 2015., from <http://omicsonline.org/social-networking-
addiction-emerging-themes-and-issues-2155-
6105.1000e118.pdf>
McLeod, S. (2007). "Maslow's Hierarchy of Needs." Simply
Psychology. Web. 13 Mar. 2015., from
<http://www.simplypsychology.org/maslow.html>
Scheepers, H., and Rosemary, S. (2014). "The Dependent
Variable in Social Media Use." Journal of Computer
Information Systems. Web. 13 Mar. 2015., from
<http://iacis.org/jcis/articles/JCIS54-2-3.pdf>
"The History of Social Networking." (2014). Digital Trends.
Web. 13 Mar. 2015., from
<http://www.digitaltrends.com/features/the-history-of-social-
networking/>