SCCI'15 - Markative - session 2 - Introduction to marketing
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SCCI'15 - Markative - session 2 - Introduction to marketing
- 2. Introduction to Marketing By: Toqa Amr & Mohannad Ezz
- 3. 3 stages before Marketing • Idea • Organization • Product or Service
- 4. Product Service Can be owned Can be return Tangible Can’t be owned Can’t be return Intangible
- 5. Augmented product Actual product Core Product
- 6. 3 stages before Marketing • Idea • Organization • Product or Service
- 7. What is Marketing? Marketing is everything you do to place your product or service in the hands of potential customers
- 8. Marketing Mix Product Price Place Promotio n
- 9. Marketing Principles • Principle of consumer value • Principle of differentiation • Principle of segmentation, targeting, and positioning
- 10. Segmentation Market segmentation is the process of dividing marketing into distinct subsets where any subsets maybe selected as a marketing target
- 11. Segmentation methods •Characteristics of the customer •Geographic segmentation
- 12. What is your target segment?
- 13. Positioning
- 14. Apple Positioning statement Apple computer offers the best personal computing experience to students, educators, creative professionals and consumers Around the world through its innovative hardware software and internet offerings
- 15. Market Research
- 16. AIDA Formula Attention Interest Desire Action
- 17. Any Questions?
- 18. Thank you!