SAS Software Sales Pitch to KIA Motors


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This presentation was the final project for my Management Information Systems Course, where we had to give a company an IT solution. Our initiative with that through applying SAS Software to KIA Motors current IT software used, KIA Motor\'s can improve their executives decision making through organizing their data efficiently.

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SAS Software Sales Pitch to KIA Motors

  1. 1. Ulysses Sosa Matt Abrahamson Mike Tagliere Caitlin Charron (Group Leader) MIS 340- SEC 403 M/W 1:30 - 3:00 Prof. Moeller 11/10/08
  2. 2. About SAS <ul><li>Leader in business analytics software and services, and the largest independent vendor in business intelligence market </li></ul><ul><li>Helps customers at 45000 locations </li></ul><ul><li>Worlds largest privately held software company </li></ul><ul><li>Improves performance and deliver value by making better decisions faster. Incorporated in 1976 and give customers THE POWER TO KNOW® </li></ul><ul><li>Employ 10,834 employees worldwide </li></ul><ul><ul><li>United States 5,523 </li></ul></ul><ul><ul><li>Canada 234 </li></ul></ul><ul><ul><li>Latin America 265 </li></ul></ul><ul><ul><li>Europe, Middle East, Africa 3,154 </li></ul></ul><ul><ul><li>Asia Pacific 1,658 </li></ul></ul>
  3. 3. Customers <ul><li>SAS has customers in 111 different countries </li></ul><ul><li>We work with 91 of the top 100 on the 2008 FORTUNE Global 500 list </li></ul><ul><li>SAS customers receive a full suite of support services at no extra charge, including: </li></ul><ul><ul><li>skilled telephone technical support </li></ul></ul><ul><ul><li>unlimited, around-the-clock online technical support. </li></ul></ul><ul><li>Awards have been won by our customers in their industry in large part of SAS </li></ul>
  4. 4. Customers by Industry <ul><li>Automotive </li></ul><ul><li>Banking and Financial Services </li></ul><ul><li>Business Services Communications </li></ul><ul><li>Education </li></ul><ul><li>Government </li></ul><ul><li>Healthcare Provide </li></ul><ul><li>Health Insurance </li></ul><ul><li>Hospitality and Entertainment </li></ul><ul><li>Insurance </li></ul><ul><li>Life Sciences Manufacturing </li></ul><ul><li>Media </li></ul><ul><li>Oil & Gas Retail </li></ul><ul><li>Transportation Utilities </li></ul>
  5. 5. History in the Automotive Industry <ul><li>Past Customers: </li></ul><ul><ul><li>Hyundai motor company </li></ul></ul><ul><ul><li>Ford Motor Company </li></ul></ul><ul><ul><li>American Honda </li></ul></ul><ul><ul><li>Shanghai General Motors </li></ul></ul>
  6. 6. Annual Revenue <ul><li>SAS has accumulated approximately 18.5 billion dollars in revenue since 1976 </li></ul><ul><li>2.15 billion dollars in revenue in 2007 </li></ul><ul><li>Worldwide Revenue $2.15 billion </li></ul><ul><li>Reinvestment in Research and Development 2007 Research and Development investment: 21% of revenue </li></ul><ul><ul><li>$451,500,000 which is twice the industry average </li></ul></ul>
  7. 7. SAS' Annual Revenue History
  8. 8. Hyundai <ul><li>EIMS was first executive information system in Korea </li></ul><ul><li>Helps support executive </li></ul><ul><li>decision making </li></ul><ul><li>Extracts and processes </li></ul><ul><li>data </li></ul><ul><li>Multiple reports can be generated in different formats </li></ul><ul><li>Minimal coding </li></ul><ul><li>Checks data and eliminates errors </li></ul>
  9. 9. Hyundai <ul><li>There are 3 components to Hyundai’s EIMS </li></ul><ul><ul><li>Warning System </li></ul></ul><ul><ul><li>Track Long Term Goals </li></ul></ul><ul><ul><li>Decision Support System </li></ul></ul>
  10. 10. Hyundai <ul><li>Reports are delivered directly to executives </li></ul><ul><li>Warehouses information on: </li></ul><ul><ul><li>Human Resources </li></ul></ul><ul><ul><li>Domestic Sales </li></ul></ul><ul><ul><li>Foreign Sales </li></ul></ul><ul><ul><li>Production </li></ul></ul>
  11. 11. American Honda <ul><li>Uses SAS Data and Text Mining </li></ul><ul><li>Ability to single out problems </li></ul><ul><li>Comprehensive Solution </li></ul>
  12. 12. American Honda <ul><li>SAS system includes Warning system </li></ul><ul><li>Allows for text matching </li></ul><ul><li>Looks for growth in predetermined clusters of text </li></ul><ul><li>Reports generated on request </li></ul>
  13. 13. Ford Motor Company <ul><li>SAS platform works with Teradata warehouse </li></ul><ul><li>Uses data to support CRM </li></ul><ul><li>Helps determine best </li></ul><ul><li>households for </li></ul><ul><li>marketing campaigns </li></ul><ul><li>Efficiency and Simplicity </li></ul>
  14. 14. Competitors of SAS <ul><ul><li> Founded in 1990 </li></ul></ul><ul><ul><li> Founded in 1969 </li></ul></ul>
  15. 15. Cognos Customer <ul><li>Supplies two types software used by Mercedes-AMG </li></ul><ul><ul><ul><ul><li>Cognos Enterprise Planning </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cognos ReportNet </li></ul></ul></ul></ul>
  16. 16. Cognos Enterprise Planning <ul><li>Used at the corporate levels </li></ul><ul><li>Extends the functionality of Excel </li></ul><ul><li>Helps to develop spreadsheets and budgets </li></ul><ul><li>Complaints </li></ul><ul><li>Extremely confusing to use </li></ul><ul><li>Pain to implement and manage </li></ul><ul><li>Awful tech support </li></ul>
  17. 17. Cognos ReportNet <ul><li>Helps to produce professional looking reports </li></ul><ul><li>Complaints </li></ul><ul><li>Runs very slow when trying to process styled and/or complex business reports </li></ul><ul><li>Cognos advises customers to take their training class </li></ul><ul><li>Training costs thousands per person </li></ul>
  18. 18. Mercedes-AMG income since implementing Cognos Shows that Cognos has done nothing to help Mercedes increase profits
  19. 19. Cognos <ul><li>SAS doesn’t want you to make the same mistake as Mercedes-AMG </li></ul><ul><li>SAS doesn’t want to end up like Bear Stearns, one of Congo's previous customers </li></ul><ul><li> </li></ul>
  20. 20. Business Objects Customer <ul><li>Supplies a Financial Consolidation application for Nissan </li></ul><ul><ul><li>Helps Nissan collect information from around the globe </li></ul></ul><ul><ul><li>Created to help Nissan make better financial decisions </li></ul></ul>
  21. 21. Business Objects <ul><li>Complaints </li></ul><ul><li>Only 18 years experience, opposed SAS who has 32 years experience </li></ul><ul><li>Not stable </li></ul><ul><li>Found guilty in infringement law suit </li></ul>
  22. 22. Nissan’s Income since implementing Business Objects What was the purpose of adopting Business Objects software?
  23. 23. Hyundai’s Income since implementing SAS
  24. 24. SAS Awards <ul><li>Among 50 best companies in the country </li></ul><ul><li>Earned highest honor for BI implementation </li></ul><ul><li>Won 2007 software of the year </li></ul><ul><li>Top 125 Manufacturing Technology providers </li></ul><ul><li>Excellent Tech Support and </li></ul><ul><li>Customer Service </li></ul>
  25. 25. How SAS looks at Performance Management Solutions <ul><li>To Outpace competitors, you need to make accurate decisions faster than ever </li></ul><ul><li>Equips your organization for success by helping you answer more questions, for more people, across more departments, than any other analytic applications suite provider </li></ul><ul><li>Our systems deliver the ability to learn from the past, monitor and communicate the present and gain insight into the future </li></ul><ul><li>You'll have a strategy-focused view of customer behavior and profitability, supplier spending, employee retention, financial performance and internal processes </li></ul>TARGET AREA
  26. 26. How SAS looks at Solutions - Improve KIA’s Performance Management Software Target KIA’s Enterprise Intelligence <ul><li>Helps executives to: </li></ul><ul><li>See reality clean and simple </li></ul><ul><li>Manage and align resources (people, money and technology) to strategy </li></ul><ul><li>Improve foresight and optimize value </li></ul><ul><li>Learn, share, codify and adapt </li></ul><ul><li>Evolve through experimentation and innovation </li></ul>TARGET AREA Enterprise intelligence is the base for all Performance Management decisions
  27. 27. KIA’s Current Software IDSe42 Software <ul><li>Implemented Solution in 2006 </li></ul><ul><li>Enables you to track, analyze and manage supply-based information not only throughout your supply chain, but across your entire enterprise </li></ul><ul><li>Specializes in the full </li></ul><ul><li>integration of multi- </li></ul><ul><li>warehouse, multi-currency </li></ul><ul><li>and multi-language systems </li></ul><ul><li>within the automotive </li></ul><ul><li>distribution industry </li></ul>How can I catch up to my competitors?
  28. 28. How can SAS improve KIA’s IDSe42 system? <ul><li>IDSe42’s Software: </li></ul><ul><ul><li>Collects Data from all KIA’ Departments </li></ul></ul><ul><ul><ul><li>Dealer Connect, Warranty, Spare Parts, Vehicles, Finance, Sales, Warehouse Management, and Business Intelligence </li></ul></ul></ul><ul><ul><li>From this data - executives then make company decisions </li></ul></ul><ul><li>SAS Solution: </li></ul><ul><ul><li>Implement software that organizes data and </li></ul></ul><ul><ul><li>information in the data warehouse </li></ul></ul><ul><ul><li>Take this data and make it easy to understand </li></ul></ul><ul><ul><li>enabling better decisions to be made </li></ul></ul><ul><ul><ul><li>In effect improving KIA’s overall decisions made </li></ul></ul></ul>Step Missing - How do executives and management make accurate efficient decisions with this data?
  29. 29. SAS Solution Improving KIA Motor <ul><li>Solution Goal - to improve Performance Management by focusing Enterprise Intelligence specifically Business Intelligence and on Business Intelligence </li></ul><ul><li>Warehouse Administrator Software </li></ul><ul><ul><li>single point of control for managing the company's data warehouse-a repository of decision support information </li></ul></ul><ul><ul><li>Sets up and Manages a database in three phases </li></ul></ul><ul><ul><ul><li>Management </li></ul></ul></ul><ul><ul><ul><li>Organization </li></ul></ul></ul><ul><ul><ul><li>Exploitation </li></ul></ul></ul><ul><li>Enterprise Information and Management System (EIMS) </li></ul><ul><ul><li>corporate-wide business management system </li></ul></ul><ul><ul><li>built to support and facilitate executive decision-making </li></ul></ul><ul><ul><li>Gives executives information when they want it and in the format they want it in </li></ul></ul><ul><ul><li>more time is spent on making better, more informed decisions. </li></ul></ul>
  30. 30. <ul><li>Warehouse Administrator Software </li></ul><ul><li>simplifies the setup and management of multiple data warehouses and data marts </li></ul>TARGET
  31. 31. Warehouse Administrator Software <ul><li>Building and Managing data warehouse by: </li></ul><ul><ul><li>Integrates extraction </li></ul></ul><ul><ul><li>Transformation and loading tools </li></ul></ul><ul><li>Provides a framework for effective warehouse management through a service oriented (metadata-driven) architecture. </li></ul><ul><li>Effective warehouse exploitation by: </li></ul><ul><ul><li>Facilitates business subject definition </li></ul></ul><ul><ul><li>Consolidation of business rules </li></ul></ul><ul><ul><li>Scheduling of processes for warehouse maintenance </li></ul></ul><ul><ul><li>Integration with decision-support tools </li></ul></ul><ul><li>Leverages the strengths of SAS software and rapid warehousing to deliver the well-proven benefits of a data warehouse even faster </li></ul>
  32. 32. Enterprise Management and Information Software <ul><li>Takes data that is organized by the data warehouse and presents it in a comprehensive way to executives and management </li></ul><ul><li>Enabling them to make better decisions based on efficient data </li></ul>TARGET
  33. 33. Enterprise Management and Information Software Three Main Components <ul><li>A warning system </li></ul><ul><ul><li>allows executives to view all </li></ul></ul><ul><ul><li>levels of sales and production </li></ul></ul><ul><ul><li>volumes </li></ul></ul><ul><ul><li>locate low levels of performance </li></ul></ul><ul><ul><li>by comparing these figures with </li></ul></ul><ul><ul><li>a previously defined warning </li></ul></ul><ul><ul><li>point. </li></ul></ul><ul><li>A goal-oriented system </li></ul><ul><ul><li>Keeps executives informed on the progression towards long-term goals </li></ul></ul><ul><li>A decision support system </li></ul><ul><ul><li>provides timely access to management-level information </li></ul></ul>
  34. 34. Integrating SAS solution software with current IDSe42 software through Parallel Implementation <ul><li>KIA’s current Software - IDSe42 </li></ul><ul><ul><li>Provides the data from all departments in the company </li></ul></ul><ul><li>SAS Performance Management Software Solution </li></ul><ul><li>Warehouse Administrator </li></ul><ul><ul><li>Takes data and organizes and it so that </li></ul></ul><ul><ul><li>it is easy for users to extract the data </li></ul></ul><ul><ul><li>that will be most beneficial to decision </li></ul></ul><ul><ul><li>making </li></ul></ul><ul><li>Enterprise Management and Information Software </li></ul><ul><ul><li>Constructs from the data what executives should see in order to make effective decisions </li></ul></ul><ul><ul><li>Allows for the management and executives to choose what data they wish to see and in what way it is presented to them </li></ul></ul>
  35. 35. Cost of SAS Solution <ul><ul><li>Components of Cost </li></ul></ul><ul><li>Planning: $5,000 </li></ul><ul><li>Analysis: $10,000 </li></ul><ul><li>Design: $50,000 </li></ul><ul><li>Development: $5 million </li></ul><ul><li>Testing: $15 million </li></ul><ul><li>Implementation: $30 million </li></ul><ul><li>Maintenance: $70 million </li></ul><ul><ul><li>TOTAL SOLUTION COST </li></ul></ul><ul><ul><li>120 million </li></ul></ul>
  36. 36. Why you should pick SAS <ul><li>SAS solutions are complemented by our ability to quantify and predict the influence of process standards and quality; effectiveness of strategy; market and economic trends; and customer and supplier behavior. </li></ul><ul><li>Result, you'll get unsurpassed insight into what truly drives value. </li></ul><ul><li>Its the decision you won’t regret because it’s the answer you’ve been waiting for </li></ul>