Enplug case study
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The primary purpose of this study is to use the gathered hard data findings for identifying and deciphering trends in venues.
![[ ]Case Study
EXPERIENCE TOGETHER](https://image.slidesharecdn.com/enplugcasestudy-140521145808-phpapp01/85/enplug-case-study-1-320.jpg)
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Enplug case study
- 1. [ ]Case Study EXPERIENCE TOGETHER
- 2. The primary purpose of this study is to use the gathered hard data findings for identifying and deciphering trends in venues. ! In layman terms... time to churn out some qualitative analytics from these quantitative metrics!
- 3. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 5% of venues had their social influence created from scratch. After 3 months, they went on to create a 1000% climb in Twitter presence. !!! ! Weighted average of Twitter impressions per user … 22,994 9 10OUT OF venues have experienced interactions ! on Twitter increase by over 100 % ^ Over / 1 2 of venues witnessed a growth of 500 % in social conversations+ Highlights (a) (b) (c) (d)
- 4. Nomura Sushi Ten Ren Tea Time Food Fair by Diego Novel Cafe Manna Korean BBQ What do these five venues have in common? Upon having an screen in their location, the growth they experienced on Twitter social interactions is decidedly monumental. Courtesy of Topsy®
- 6. ! ! Heavy conversion impact. ! ! ! ! Between 95% to 98% of our venues showed huge developments of growth in Twitter conversations upon display deployment and ever since subsequently. ! ! Venues are showing incremental activity after installing our screens. For several locations that did not have social networking, we not only created their very first online presence, but also went on to multiply their impressions by over 1000%. ! ! Through extrapolating the popularity of tweets showing up on our billboards and assessing impressions, the findings showed roughly all word-of-mouth buzz and organic reach.
- 7. ! 0 500 1000 1500 2000 Hurry Curry of TokyoChurros Calientes Moo Dae PoR2 RestaurantJust VapeSpot Bar and GastropubSum Lounge Noodle World Tabu ShabuActivapeHodoriToe Bangfe r Pho 24Kung Pao BistroCafe MakThe Novel Cafea O Dae San Manna Korean BBQTen Ren's Tea TimeDips GrillLuxy 101p Hurry Curry of TokyoChurros Calientes Moo Dae PoR2 RestaurantJust VapeSpot Bar and GastropubChynna Dim Sum Lounge Noodle WorldSouthland Bar Pho 24Kung Pao BistroCafe MakThe Novel CafeKONY Pizzeria O Dae San Manna Korean BBQTen Ren's Tea TimeDips GrillLuxy 101Cherry on Top Hurry Curry of TokyoChurros Calientes Moo Dae PoR2 RestaurantJust VapeSpot Bar and Gastropubna Dim Sum Lounge Noodle World Tabu ShabuActivapeHodoriToe Bangrew Cafe and Bar Pho 24Kung Pao BistroCafe MakThe Novel CafePizzeria O Dae San Manna Korean BBQTen Ren's Tea TimeDips GrillLuxy 101y on Top 0 500 1000 1500 Hurry Curry of TokyoChurros Calientes Moo Dae PoR2 RestaurantJust VapeSpot Bar and GastropubChynna Dim Sum Lounge Noodle World Tabu ShabuActivapeHodoriToe BangIota Brew Cafe Southland Bar Pho 24Kung Pao BistroCafe MakThe Novel CafeKONY Pizzeria O Dae San Manna Korean BBQTen Ren's Tea TimeDips GrillLuxy 101Cherry on Top 0 Churros Calientes R2 RestaurantJust VapeSpot Bar and GastropubChynna Dim Sum Lounge Noodle World ActivapeHodoriToe BangIota Brew Cafe Southland Bar Kung Pao BistroCafe MakThe Novel CafeKONY Pizzeria O Dae San Ten Ren's Tea TimeDips GrillLuxy 101Cherry on Top
- 8. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Percentage of Growth in Interactions Timeline OctoberDecember May Points of Inflection (Screen Installation) increase Ten Ren Tea Time ! 940% 1000 ! ! 750 ! ! 500 ! ! 250 ! ! 100 ! ! 0 Ten$Ren’s$Tea$Time$is$our$largest$chain$and$holds$premium$a5en6on$to$their$social$media.$They$were$s6ll$able$to$gain$enormous$extra$ exposure—upwards$of$900%—using$our$plaAorm$alone,$despite$being$around$for$decades.$If$they$have$been$here$for$so$long$and$ can$experience$such$strength$of$growth$from$taking$advantage$of$our$framework,$then$there$is$plenty$of$leverage$to$gain.
- 9. ! AfterAfter Before After Before After Before Ten Ren's Tea Time Moo Dae Po Spot Bar and Gastropub Pho 24 The Novel Cafe Manna Korean BBQ
- 10. ! ! ! ! ! 14% of popular Twitter users whose messages are streamed on our billboards leave more than 61,000 impressions. These influencers can spread the word about venues they attend in a heartbeat, reaching above 10,000 accounts overall. ! Percentage of Growth in Interactions Timeline OctoberDecember May Points of Inflection (Screen Installation) 1000 ! ! 750 ! ! 500 ! ! 250 ! ! 100 ! ! 0 Average Venue
- 11. ! 90% of our venues experienced 50% of our venues experienced 25% of our venues experienced 10% of our venues experienced 5% of our venues experienced 100% increase in average tweets per month. 250% increase in average tweets per month. 500% increase in average tweets per month. 750% increase in average tweets per month. 1000% increase in average tweets per month. Enplug AURA Installation Comparison Graph Average number of tweets in a month before and after the installation of Aura Display 50 100 150 50 100 150 50 100 150 50 100 150 50 100 150 50 100 150 50 100 150 50 100 150 50 100 150 After 50 100 150 After Before 50 100 150 After Before 50 100 150 After Before 50 100 150 After Before 50 100 150 After Before 50 100 150 After Before 50 100 150 After Before Hurry Curry of Tokyo Cocohodo LA Churros Calientes Moo Dae Po R2 Restaurant Yen Sushi Just Vape Spot Bar and Gastropub Chynna Dim Sum Lounge Noodle World Tabu Shabu Activape Hodori Toe Bang Iota Brew Cafe Southland Bar Pho 24 Kung Pao Bistro Cafe Mak The Novel Cafe KONY Pizzeria O Dae San Manna Korean BBQ Ten Ren's Tea Time Dips Grill Luxy 101 Cherry on Top
- 12. ! 50 100 150 50 100 150 50 100 150 50 100 150 50 100 150 50 100 150 50 100 150 50 100 150 50 100 150 After 50 100 150 After Before 50 100 150 After Before 50 100 150 After Before 50 100 150 After Before 50 100 150 After Before 50 100 150 After Before 50 100 150 After Before Hurry Curry of Tokyo Cocohodo LA Churros Calientes Moo Dae Po R2 Restaurant Yen Sushi Just Vape Spot Bar and Gastropub Chynna Dim Sum Lounge Noodle World Tabu Shabu Activape Hodori Toe Bang Iota Brew Cafe Southland Bar Pho 24 Kung Pao Bistro Cafe Mak The Novel Cafe KONY Pizzeria O Dae San Manna Korean BBQ Ten Ren's Tea Time Dips Grill Luxy 101Cherry on Top
- 13. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Just one of the visitors to NoodleWorld, who had a tweet broadcasted through our billboard! ! ! ! • The primary inner reach is approximately 2817 followers ! • 5396 external influenced audience total on average for every account ! • The average extensive exposure that our tweets receive on a per-user basis is 22,994 Courtesy of TweetReach
- 14. Do you currently not have Social Media Management arranged? ! ! ! ! A third of the entire network pays for social network optimization services. ! acts as a springboard to increase your conversion rates. ! Our network works in tandem with social media management to skyrocket sales.
- 15. 0 40 80 120 160 Nov (2012) Jan (2012) Mar (2013) May July Sept Average Venue Engagement & Conversations with Enplug installed in June
- 16. Increase your sales. ! ! ! Conversations on Twitter have increased significantly for 98% of the venues. ! ! ! ! Several of our businesses have viewed their exposure go up more than 3000%. We find this genuinely meaningful. ! ! ! ! ! !
- 17. More Twitter interactions and impressions. This means there is, spontaneously, much more publicity. ! The further the coverage expands, the higher the level of interest generated can be in order to produce leads. ! Friends, family and influenced followers may be curious about the venue and find it appealing (since friends and family, followers can share interests and tastes). ! Having more curious folks out there checking your venue means more development of turn-key referring (word-of-mouth) and bigger sales (more customers walking through the door). !
- 18. ! ! Social is strength. ! Jane is about to eat some sushi at the Sushi Shop and she notices the screen. Upon receiving her plate, she takes out her phone and tweets about the smoked salmon in front of her. The tweet shows up on the venue’s billboard. Peter, sitting four tables away, is having difficulty choosing a selection from the menu, but upon having a look at the recommendation given forth by Jane, he too decides on the smoked salmon. ! Jane’s friend, Bill, is browsing his Twitter feed at home all while looking for a place to take his date on Friday night through Yelp. He stumbles upon Jane’s tweet and closes the Yelp tab, trusting her friend’s judgment more so instead. ! !
- 19. !
- 20. Disclosure! ! Considering outlying externality factors and nuances, there is staggering growth on a monthly basis and a clear percent increase for each individual venue. It’s inevitable to conclude that our screens had a huge impact on Twitter. In fact, for many of these venues, we simply initiated their true Twitter presence. ! Just as a form of disclosure, in the multiple iterations committed to, we decided to leave out inconsistencies and irrelevancies, such as the venue’s own tweets from their accounts (since this is not an authentic form of reach, even though it can help with extending impressions). The only social activity accounted was that of others (mostly those attending the venue), which leaves recurring customers who are aware of the display as well. This left out data that could skew organic outreach and instead concentrated on keywords, hashtags or tweets targeted at the venue (by use of their Twitter handle). ! Many accounts were hindered with caveats, requiring deeper investigation, including term association or confusion between multiple usernames and hashtags. These were eliminated through concentration on actual social feeds. Most venues didn’t have any existing social activity prior to screen installment, so it’s relevant to determine that most of the increase was sourced by . ! The key metrics studies showed a considerable depth of material impact by the billboards.