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OUR VISION:
A world in which we don’t
feed animals to animals.
OUR MISSION:
Leading the pet food
revolution.
MANIFESTO:
Steering clear of animal ingredients and prioritizing plant-based proteins
for pets. That’s how we’re transforming animal food. We devote every day
to providing better, healthier, more just, and more sustainable food for
pets.
We are experts and animal lovers. More than that, we are fighters.
We invite every manufacturer, every formulator, every industry to join us
in our mission to redefine pet food on behalf of all animals.
OUR CULTURE
WE ARE:
KIND, DRIVEN,
WILD, CURIOUS
and BOLD
KIND
We want to create a kinder world for everyone.
Our priority is to create a kinder world for animals. This long-term
mindset allows us to actively participate in our community and build
towards a better environment for everyone.
DRIVEN
We inspire change in ourselves and others.
We always challenge the status quo and continuously push innovative
thinking and actions.
WILD
We are fun, authentic and embrace change.
It’s important that we accept each other for our differences and see the
value in what each individual contributes. We believe it’s important to not
take ourselves too seriously and try to have some fun while doing it.
CURIOUS
We are continuously learning.
We encourage employees to push the boundaries of their capabilities,
knowing that exploration of these boundaries does sometimes lead to
mistakes. Our intent is to learn from any mistakes we make as a way to
grow quickly and further our education.
BOLD
We want to go where no pet-food company has gone before.
We want to impact the industry as fast as possible. We’re eager,
ambitious and are willing to take risks against those resistant to change.
We are Kind.
We are Driven.
We are Wild.
We are Curious.
we are Bold.
We are Wild Earth.

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Wild Earth's Culture Deck

  • 1.
  • 2.
  • 3.
  • 4. OUR VISION: A world in which we don’t feed animals to animals.
  • 5. OUR MISSION: Leading the pet food revolution.
  • 6. MANIFESTO: Steering clear of animal ingredients and prioritizing plant-based proteins for pets. That’s how we’re transforming animal food. We devote every day to providing better, healthier, more just, and more sustainable food for pets. We are experts and animal lovers. More than that, we are fighters. We invite every manufacturer, every formulator, every industry to join us in our mission to redefine pet food on behalf of all animals.
  • 8. WE ARE: KIND, DRIVEN, WILD, CURIOUS and BOLD
  • 9. KIND We want to create a kinder world for everyone. Our priority is to create a kinder world for animals. This long-term mindset allows us to actively participate in our community and build towards a better environment for everyone.
  • 10. DRIVEN We inspire change in ourselves and others. We always challenge the status quo and continuously push innovative thinking and actions.
  • 11. WILD We are fun, authentic and embrace change. It’s important that we accept each other for our differences and see the value in what each individual contributes. We believe it’s important to not take ourselves too seriously and try to have some fun while doing it.
  • 12. CURIOUS We are continuously learning. We encourage employees to push the boundaries of their capabilities, knowing that exploration of these boundaries does sometimes lead to mistakes. Our intent is to learn from any mistakes we make as a way to grow quickly and further our education.
  • 13. BOLD We want to go where no pet-food company has gone before. We want to impact the industry as fast as possible. We’re eager, ambitious and are willing to take risks against those resistant to change.
  • 14. We are Kind. We are Driven. We are Wild. We are Curious. we are Bold. We are Wild Earth.