At Packback...we're curious about curiosity.
You might know us as that “cheap eTextbook startup”. Or maybe “those guys that went on Shark Tank”.
We started our business as college students about 3 years ago. As students, the cost of textbooks felt like the BIGGEST issue in education. And don’t get us wrong…textbook prices are a HUGE problem, (like a 7 Billion dollar a year problem in the USA alone). But over years of building this startup, we’ve gotten a glimpse at the bigger picture.
We realized that the key to "fixing education", is not some massive overhaul of the system. It's not just making things cheaper.
The real problem to solve is bringing curiosity back into the classroom and empowering students to ask the BIG questions.
Somewhere along the way, the real "Why" behind education has gotten lost. We've become focused on helping more students graduate, rather than creating more thoughtful minds. We've become focused on helping more students get "A's" in class, rather than curiosity and empowering our students to ask "Why?"
Packback's Brand Purpose is to awaken the fearless, relentless curiosity in every student. Not just college students, not just on campus, not just in the US. We want to be the home for curiosity on the web for every lifelong learner.
This presentation contains our brand purpose, our manifesto and the 13 operating values we use to coach, make decisions and give feedback at Packback. Our goal in defining our culture was to make the roadmap to success as a company, and as an individual team member, as explicit and unambiguous as possible.
Our brand purpose is our ultimate filter for all business decisions at Packback. Our values are our team operating system. If we are living our purpose and our values, we know that we are heading together in the right direction.